Federation-in Executive Brief rev2-11DEC2014 · 9 Source: EMC Digital Universe with Research and...

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Surak ThammarakAdvisory Systems Engineer – EMC

[email protected]+668-1700-6333

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?? Today’s Life ?? - สังคมก้มหน้า

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Gartner and IDC – Mobile Platform

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The DIGITAL UNIVERSE of OPPORTUNITIES

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Source: EMC Digital Universe with Research and Analysis by IDC, The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things, April 2014.

2020

4.4ZETTABYTES

44ZETTABYTES

10xMORE

Digital Universe 20142013

ZETTABYTE = 1,000,000,000,000,000,000,000 bytes

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EMC’s Exabyte Journey

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2013 2020

28MILLION

IT PROS WORLDWIDE

36MILLION

IT PROS WORLDWIDE

8MILLION MORE

OF YOU


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2020

230GB PER IT PRO

1230GB PER IT PRO

5xMORE


2013

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Data Deluge Growth Drivers


MOBILE CLOUD BIG DATA SOCIAL

Mobile “Connected Things” will generate

27% of the Digital Universe by 2020

Less than 20% of the Digital

Universe was touched

by cloud in 2013. Cloud will touch 40% by 2020.

Organizations will need to ingest huge

amounts of data quickly, reason over

it and act on it in real time

Social networking is transforming the

way humans interact

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MILLIONS OF USERS

THOUSANDSOF APPS

HUNDREDS OF MILLIONS OF USERS

TENS OF THOUSANDSOF APPS

BILLIONS OF USERS200 BILLION DEVICES

MILLIONSOF APPS

Source: IDC

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PLATFORM FORCLOUD & BIG / FAST DATA

APPLICATIONS

PLATFORM FORCLOUD & BIG / FAST DATA

APPLICATIONS

SOFTWARE-DEFINED ENTERPRISE

SOFTWARE-DEFINED STORAGEINFORMATION STORAGE & PROTECTION

INFORMATION SECURITYINFORMATION INTELLIGENCE

HYBRID CLOUDEND USER COMPUTING

HYBRID CLOUDEND USER COMPUTING

SOFTWARE-DEFINED DATA CENTER

AD

VAN

CED

SEC

URIT

Y

PaulMaritz

PatGelsinger

DavidGoulden

Best Of Breed. Architected Horizontally, Not Vertically. Choice.

EMC Federation 2014 Our Strategy: Build A Differentiated Stack

Arthur W. Coviello Jr.

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Balance Risk

Cut Operational Costs & Legacy More Than Ever

React Faster ToFind New Growth

Today’s Business Challenges

New IT AgendaProvide Access To

All Applications & Data ThroughMobile Devices.

2 Use Agile Development ToBuild New Customer-Centric

Applications.

Build A Data Lake To DeliverInsights And Applications On

All Data.

Move To A Software-DefinedData Center Infrastructure And

Expand It To A Hybrid Cloud.

Use Adaptive, Data-Driven Security To Rapidly Respond To

Emerging Threats.

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AD

VA

NC

ED S

ECU

RIT

Y2

New IT AgendaProvide Access To

All Applications & Data ThroughMobile Devices.

Use Adaptive, Data-Driven Security To Rapidly Respond To

Emerging Threats.

Build A Data Lake To DeliverInsights And Applications On

All Data.

Move To A Software-DefinedData Center Infrastructure And

Expand It To A Hybrid Cloud.

Use Agile Development ToBuild New Customer-Centric

Applications.2

SER

VIC

E PRO

VID

EREN

TERPR

ISE

DAT

A C

ENTE

R

A Unique Federation Of Companies

INFORMATION INFRASTRUCTURECONVERGED INFRASTRUCTURE

Delivering The Software-Defined Enterprise. Solutions & Choice.

BIG DATA SOLUTIONSPLATFORM AS A SERVICE

AGILE APPLICATION DEVELOPMENT

ENTERPRISE MOBILITYSOFTWARE-DEFINED DATA CENTER

PLATFORMAS A SERVICE

VIRTUALWORKSPACE

BUSINESSDATA LAKE

SECURITYANALYTICS

SOFTWARE DEFINED

DATA CENTER

Partners

vCloudHybrid Service

AD

VA

NC

ED S

ECU

RIT

Y

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Many Industries Face Structural Change

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BUSINESS

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INFRASTRUCTURE

I think the pic is maybe more of a hybrid cloud thing

(maybe label it as well)

HYBRID CLOUD

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Workloads Have Different Requirements

ADVANCEDDATA SERVICES

SIMPLE DATASERVICES

TransactionProcessing

OnlineArchive

VM Infrastructure

DecisionSupportFull Motion

Video

HighPerformanceComputing

WebContent

ContentManagement

ITApplications

StorageAs-A-Service

HomeDirectories

Email

ApplicationDevelopment

TechApps

FileSync & Share

OnlineBackup

DataAnalytics

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SIMPLE DATASERVICES


Flash Delivers New Levels Of Performance

PERFORMANCEFLASHFLASH

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Hybrid Storage ArrayBalance Cost and Performance Large Data SetsChanging IO Patterns Competing Workloads

All Flash ArrayConsistent Performance

Purpose BuiltAll Flash Array

Software DefinedFlash Optimized Data Services

Inherent Balance

Flash OptimizedHybrid Array

Higher Perf/Lower LatencyFile & Block Workloads

A Flash Portfolio for Every Use Case


SIMPLEDATA SERVICES

Software

SDSBlock

Capacity PoolingAdvanced Availability

Elastic Scale

100μS

5mS

1mS

500μSServer Flash

Most Extreme Performance Highest Possible IO

Lowest Possible Latency

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New Workloads Need New InfrastructureIn-Memory Databases, High Performance / Realtime Analytics

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Welcome World. 5th Storage Architecture.

• Flash “Top of Rack” Pool

• Ideal for Rack Scale Architectures

• NO need for SCSI. NO need for File Handles.

• Hyper-coupled PCIe and NVMe connectivity

• Directly called by libHDFS and Key Value Stores (…and direct memory mapping, and block / file primitives if you WANT)

• Buffering Flash Latency with Unique IP.

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Flash Everywhere

SIMPLE DATASERVICES


100μS

5mS

500μS

HybridArrays

All FlashArray

ServerFlash

50μSDistributed,

Buffered,Memory

Extension

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Enterprise Data ARCHITECTURE

AnalyticData Marts

MPP Database

OperationalIntelligenceIn-Memory DB

Run-TimeApplicationsIn-Memory Object

Enterprise Data Warehouse

RDBMS

Data StagingPlatform

Traditional BI/ReportingData Visualization

Data IngestionSystem

Stream/CEP

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Big Data Case Studies

Agency Organization

UnderpinningTechnology

Big Data Metrics Initial Big Data Entry Point

Public/User Benefits

TransportationTraffic Pattern Analysis

Streams analyticsoftware, predictive analytics

Gigabits/sec Streaming and Data Analytics

Improve traffic in metropolitan areas by decreasing congestion and reducing traffic accident injury rates

National Weather Service

HPC modeling, data from satellites, ships, aircraft and deployed sensors

Petabytes, Terabyes/sec, Semi-structured

Streaming Data &Analytics, Warehouse Optimization

Provide weather, water, and climate data, forecasts and warnings for the protection of life and property and enhancement of the national economy

Revenue Service Multiple analytics applications, descriptive, exploratory, and predictive analysis

Petabytes Streaming Data & Analytic, Warehouse Optimization,Distributed info Mgt

Provide taxpayers top quality service by helping them to understand and meet their tax responsibilities and enforce the law with integrity and fairness to all

Center for Medicare & Medical Services Medical Records Analytics

Columnar and NoSQL databases, Hadoop, EHR on the front end, with legacy structured database system

Petabytes, Terabyte/day

Streaming Data & Analytics, Warehouse Optimization, Distributed Info Mgt

Protect the health of all citizens and ensure compliant processing of insurance claims

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The New Role Of IT: Cloud Broker

Source: ©The Economist Intelligence Unit Limited 2014

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SIMPLE | LOW-COST | FLEXIBLE

RAPID ADOPTION OF PUBLIC CLOUD

INNOVATORS &ENTREPENUERS

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TRUSTED | CONTROLLED | RELIABLE

RAPID ADOPTION OF PRIVATE CLOUD

TODAY’S ITTEAMS

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Build Your Hybrid Cloud Strategy

AllWorkloads

Workloads Cheaper On

Private/Public Cloud

Legacy Workloads For Cost Reasons

Economic Evaluation Functional Assessment

Public Cloud Workloads

Private Cloud Workloads For Functionality

Reasons

Trust Assessment

WorkloadsCan Be Moved To Public Cloud Because They

Meet Trust Requirements

Private Cloud Workloads For Trust Reasons

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IT-as-a-ServiceSDDC

IT ProductionLower Costs

Business ProductionImprove Quality of Service

% Virtualized

15%

30%

50%

85% 95%

Run IT as a Business

PlatinumPlatinumGoldGold

The Journey to the Private Cloud

Public Cloud

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Existing Infrastructure + EMC Methodology= Hybrid Cloud

Hybrid CloudEnterprise IT

Existing IT Infrastructure

EMC Hybrid Cloud Assessment

EMC Technology

EMC Reference Architecture

PublicPublicPublic Private

Hybrid

What is an Enterprise Hybrid Cloud (EHC)?

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End User View – IaaS Services

Self Service Portal

Backup Policy & Retention Choice Storage Choice

Platinum

Gold

Daily Backup with 1 Year Retention

On-Demand Restore

Platinum

Gold

Silver

Public Cloud

Policy-enabled Cloud Service Provisioning

IaaS

VMOSOS

VMOSOS

VMOSOSA

pp

s

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End User View – Everything *aaS

Self Service Portal EMC Hybrid Cloud Enables Anything-As-A-Service

VMOSOS

VMOSOS

VMOSOS

VMOSOS

Paa

SA

aaS

Backup Policy & Retention Choice Storage Choice

Platinum

Gold

Automation & Service Level Selection

Daily Backup with 1 Year Retention

On-Demand Restore

Platinum

Gold

Silver

Public Cloud

High Availability for Workloads

Automated Disaster Recovery

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“Everything As a Service" Delivery

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The EMC Hybrid Cloud Reference Architecture

Hybrid Arrays

EMCSRM

VMware vRealize

Operations

Log Insight

FILEBLOCK

2PLATFORM

VMOSOS

VMOSOS

VMOSOS

VMOSOS

3PLATFORM

VM VM VM VM VM

Integrated Provisioning and Backup & Restore

Admin PortalEnd-User Portal

vRealize Operations

APP APP APP APP

APP

S

APP

S

ITBM EnhancedChargeback

Others

Partners

vCHS

All-Flash SO-NAS SDDS

VMware NSX™vSphereOpenStack

Hyper-VIntegrated Provisioning, Backup, DR, HA, and Security OBJECT/

HDFS

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Hybrid Clouds More Than Technology

Align Workloads With Most Suitable

Cloud Model And Empower Them For

Mobile And Big Data Solutions

Build a Cost-Efficient, Agile

Infrastructure to Enable Private and

Hybrid Cloud

Package And Orchestrate Services For Agile IT Operations And Convenient Consumption

INFRASTRUCTURETRANSFORMATIONINFRASTRUCTURETRANSFORMATION

PRIVATE PUBLIC

LEGACY

APPLICATIONTRANSFORMATIONAPPLICATIONTRANSFORMATION

2nd PlatformExisting Apps

3rd PlatformNew Apps

Cloud Fabric

Application Fabric

Data Fabric

HYBRID

OPERATING MODELTRANSFORMATIONOPERATING MODELTRANSFORMATION

Metering Engine

Metering Engine

Service CatalogService Catalog

Orchestration Engine

Orchestration Engine

User PortalUser Portal

Policy EnginePolicy Engine

New RolesNew Roles

AgileProcesses

AgileProcesses

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Benchmark &identify gaps

Plan andarchitectsolutions

Developservice-oriented

organization

Create servicecatalog &

self-service portal

Skill up IT leaders & staff

Deploy processexcellence

People,Process,

and Technology

People&Process development for Cloud

Offerings and Capabilities

for Hybrid Cloud

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Transforming IT for the cloud

BUILD CLOUD INFRASTRUCTURE

EXPAND SERVICES: BUILD, BUY, OR PARTNER

DEFINE SERVICE LEVELS

ESTABLISH METERING & REPORTING

SERVICE CATALOG

NEW ROLES

TRADITIONAL ROLES

SYSTEMSADMIN

STORAGEADMIN

BACKUP &RECOVERY

ADMIN

NETWORKADMIN

SECURITY

CLOUDARCHITECT

CLOUDADMIN

CLOUDCAPACITYPLANNER

ITAUTOMATION

ENGINEER

SVCMGMT

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Bridges The Gap

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Are you READY to move your

infrastructure to 3rd Platform?

Federation-in Executive Brief rev2-11DEC2014 · 9 Source: EMC Digital Universe with Research and...

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