Running a

successful website

Feb 2013

Agenda

■ Launching your website

■ Tools to monitor your website

■ Increasing traffic to you website

■ Key factors for running a successful website

■ How to use Social media on your website

■ SEO Myths

■ Conclusion

Your Online journey ….

“If you don’t know where you are going, you

might not get there ”

Buyers complete 60% of their buying cycle before they contact

your organization.

CEB 2012

What are their goals & objectives?

What issues & challenges do they face that you can help with?

What’s the Root Cause?

We’re too focused on what we want them to know about us. • Gracious welcome

• Overview of company

• Wonderful product line

• Extraordinary services

• Unique differentiators

It is easy to get ahead of your competitors

3 keys to a successful website

All websites need landing pages

Google Analytics

Confirm with an A/B test

Measuring results

These are vanity metrics

No connection to your business

Be careful with web analytics

This tells us where are customers come from

Define your funnel

Funnels track two metrics at each step

Funnel tracking

• How other companies address the same issues

Ideas, insights and information about:

• Value they’d get from switching

• How to better achieve their objectives

• Factors to consider in making a good decision

• Industry, marketplace or customer trends

• Business challenges they’re facing

Case Studies

Articles Ebooks

White Papers

Videos

Demos

Interviews

Blog Posts

Checklists

ROI Tools

Audios

Kits

Quizzes Trend Reports

Infographix

Webinars Guides

What’s Tempting?

Hosting… Does it matter

• Direct impact on your revenue

• Customer experience

• Repeat customers

• Mobile users

Check your website inventory

Take a inventory of your website assets

• Content

• Keyword ranking

• Social media sentiments

• Inbound links

• Conversion rates

Google webmaster tools

XML Sitemap

Google + local

Long tail keywords

Need for speed

Create great content by blogging

Blogging attracts more links

Blogging attracts more visitors

Blogging brings social media success

Top 10 marketing challenges

How does Google decide ?

On page optimisation

Off page optimisation

Golden rules of Social marketing

Create a Social Plan

Content mix matrix

Use Social apps to engage and share

Make every Campaign and Channel Social

LinkedIn

Facebook for B2C & LinkedIn for B2B

Conclusion

• Q&A

• http://www.netregistry.com.au/resources/workshops/

• Thank you !!!

• Sam Shetty sam.shetty@netregistry.com.au