February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors...

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February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction of AdvantechAVS Series Products By Maurice van der Aa

Transcript of February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors...

Page 1: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

February 22nd main agendaFebruary 22nd main agenda

3.00-3.30 HMI products offering DisplayPort, industrial

monitors portofolio updateBy Marco Zampolli

3.30-4.00 Introduction of AdvantechAVS Series ProductsBy Maurice van der Aa

Page 2: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

HMI products offeringDisplayPort…

the End of an Era, but Beginning of a New Age

HMI products offeringDisplayPort…

the End of an Era, but Beginning of a New Age

Marco Zampolli

HMI product sales manager

[email protected]

We are in next HMI generation

1. Implementing the latest technology

2. Remembering our HMI knowledge

February 2013

Page 3: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Video output technologiesVideo output technologiesConnector PRO CONS

VGA 1- Wide spread technology 1- Old technology going to be phased out

DVI 1-Digital technology 1- Connector big footprint

HDMI 1-Digital technology2-Audio signal integrated

1- No connector retention

DP(Display port)

1-Digital technology2-Connector retention3-Connector small footprint4-Longer distance w/o repeater5-Native in new architectures

Page 4: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Why displayport in industrial applicationsWhy displayport in industrial applications

Digital technology

DiplayPortadvantages

Connector retention

Connector small foot print

Longer distance w/o repeater

Native in new architecture

Royalty free

1 cable for multimonitor connection

Page 5: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Technology trendTechnology trend

AMD and Intel are going to phase out VGA output from their architecture by 2014.The already designed replacement is Display Port (AKA DP).

INTRODUCTIONDisplayPort is a digital display interface developed by the Video Electronics Standards Association (VESA). The VESA specification is royalty-free. VESA designed it to replace VGA, DVI, and LVDS. Backward compatibility to VGA and DVI by using adapter dongles enables consumers to use DisplayPort fitted video sources without replacing existing display devices.Although DisplayPort has much of the same functionality as HDMI, it is expected to complement the interface, not replace it.

MARKET SHAREFigures from IDC show that DisplayPort was on 5.1 percent of commercial desktops and 2.1 percent on commercial notebooks in 2009. However, they predict that the figure for commercial desktops will grow to 89.5 percent, and for commercial notebooks to 95 percent by 2014.[29] The main factor behind this is the phase out of VGA, and that both Intel and AMD will also stop building products with low-voltage differential signaling (LVDS), by 2013.

Page 6: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Technology evolutionTechnology evolutionStarting from Sandy bridge mobile platform Intel introduced display port as native video output.Several Advantech products are/will be equipped with DP connector

UNO-2184G: Sandy Bridge

AIMB-784: Haswell platform

ASMB-584: Haswell platform

AIMB-582: Ivy Bridge

PCE-5128: Haswell platform

Page 7: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

DP market nowadays DP market nowadays

Graphical cards

Embedded PCs

Thanks to the small connector’s footprint up to 2 connectors can be placed on a LP PCI bracket.

Example: Matrox M9128 LP PCIe x16

Intel latest mobile chipset are equipped with DP.No conversion is needed.

Example: Advantech UNO-2184G

Page 8: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Matrox lineupMatrox lineup

Matrox is using DP more and more in his product line…

Page 9: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Advantech product portfolioAdvantech product portfolioAdvantech already introduced DP in its FPM-51x2G series since June 2012 .

Beside the standard version (FPM-5xx1G series) offering VGA and DVI inputs, Advantech is offering Display port solution.

Same features just different input optionsLCD SIZE VGA+DVI input DP input

15” FPM-5151G-R3BE FPM-5152G-R2AE

17” FPM-5171G-R3BE FPM-5172G-R2AE

19” FPM-5191G-R3BE FPM-5192G-R2AE

IMPORTANTPrices between 51G and 52G series will be

aligned

Page 10: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Product detailsProduct details

Page 11: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

FPM-51x1G vs FPM-51x2G I/OFPM-51x1G vs FPM-51x2G I/O

52G series 51G series

Input DP VGA/DVI

TS USB 2.0 USB/RS232

FPM-51x1G series

FPM-51x2G series

Page 12: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

FPM-51x1G revision changeFPM-51x1G revision change

New revision for FPM-51x1G series

R3AE to R3BE

Only modification is backlight:Backlight technology is going to be phase out by main backlight

manufacturer

New revision is using LED backlight technology

LCD SIZE A version B version

15” FPM-5151G-R3AE FPM-5152G-R3BE

17” FPM-5171G-R3AE FPM-5172G-R3BE

19” FPM-5191G-R3AE FPM-5192G-R3BE

Page 13: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Competition analysis-Industrial monitorsCompetition analysis-Industrial monitors

IFP1500IFP1900IFP2200

SIMATIC series

DP standard is becoming more and more common in consumer market.Industrial market is moving towards this technology, few competitors are offering this solution.

Advantech is ready to offer latest technology

PN List price Difference %

SIMATIC IFP1500 1,075 € +41%

SIMATIC IFP1900 1,225 € +45%

SIMATIC IFP2200 1,550 € N/A

Page 14: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

New wide industrial monitor seriesFPM-7xx1W-WPNew wide industrial monitor seriesFPM-7xx1W-WP

Features 18.5” 21.5" Industrial Monitor with Projected Capacitive Touchscreen• Truly-flat touch screen with IP65

compliance • Slim type design for Panel mount / Wall

mount easy installation • Supports industrial 24VDC power input • Supports panel, wall, desktop and VESA

arm mounting PN Description

FPM-7181W-P3AE 18.5" WXGA Ind Monitor w/PCT TS (RS-232, USB)

FPM-7211W-P3AE 21.5" Full HD Ind Monitor w/PCT TS (RS-232, USB)

MP18,5”-> April 201321,5”-> April 2013

Page 15: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

When embedded fanlessCPU power is not enough….

When embedded fanlessCPU power is not enough….

VGADVIDP

Even if we are always talking about Intel I series,There are 2 families

Mobile platformLess powerfullCan be fanless

Desktop platformMore powerful

Must be cooled with fan

Page 16: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Touchscreen technologyTouchscreen technology

Multitouch Projected-capacitive Resistive

- Projected-capacitive technology allows to use a hardened glass- Most of the SCADA are now supporting Multitouch gesture

- Zenon, Win-CC, Wonderware, Iconics, Movicon- Projected-capacitive can be used also with thin gloves

Multitouch is becoming required

also in industrial application

Page 17: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Application examplesApplication examples

Page 18: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Air traffic control rooms

ITS main control management rooms

Substation control rooms

Are just examples…

And control roomsAnd control rooms

Page 19: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

FPM-2xxx: entry level industrial monitor-4:3-FPM-2xxx: entry level industrial monitor-4:3-

Same design as

TPC 50/51/71series

FPM-2120G: 12’’ monitor with resistive TSFPM-2150G: 15’’ monitor with resistive TSFPM-2170G: 17’’ monitor with resistive TS

Specifications:• Anti-reflective screen with tempered glass�• Supports Panel, Wall, Desktop, Rack or � VESA arm mounting• Front Panel NEMA4/IP65 Compliant�• Combo RS-232 & USB interface for touchscreen function�

12”-> March201315”-> Q2 end

201317”->March 2013

Page 20: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Layout front & rear FPM-2k seriesLayout front & rear FPM-2k series

Input 12VDCPSU included

Input VGA

Page 21: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Automation industrial monitor

FPM series

Page 22: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

6 cm

Where TPC CPU in not enough and we need to add a separate PC

Slim and Compact Design

Page 24: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Questions ?

Page 25: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Introduction of AdvantechAVS Series Products

Introduction of AdvantechAVS Series Products

Maurice van der AaProduct Sales Manager

Page 26: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

• Introduction of Video wall• Matrox Mura MPX Product introduction• Advantech AVS & Value Proposition• AVS Product overview & Competitors• Examples• FAQ & Naming Rule• Roadmap• Q & A

Agenda

Page 27: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Introduction of Video wall• Video Wall Simplified Definition One large specialized display or an array of N x M displays

organized as one large visualization surface.

• Video Wall Controller Definition The device that lets you capture, manipulate, and manage the

content displayed on your Video Wall.N

M

Video Wall Controller

N x MVideo Wall

Page 28: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Introduction of Video wall

1. Video Wall Controller with Inputs & Outputs Capturing video contents and display them on a video wall, such as control rooms, command centers, digital signage, Public

Information System (PIS).

2. Video Wall Controller with Outputs Only Simply displaying contents on a video wall such as stage backgrounds.

Video Wall ControllerVideo

Outputs

Video Wall Controller

Video Outputs

Video Inputs

Page 29: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Matrox Mura MPX Product introduction

Page 30: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Matrox Mura MPX Product Introduction1. Full Duplex PCI-Express Gen2 bandwidth.2. First architecture to combine INPUT and OUPUT channels on the same HD cards.3. Provide load balancing options for unparalleled HD captured stream performance.4. Support HDCP.5. Network API for remotely controlling the video wall.6. Long life.

MPX 4/0: 4 HD Outputs

MPX 4/2: 4 HD Outputs plus 2 HD InputsMPX 4/4: 4 HD Outputs plus 4 HD Inputs

(a market-leading 8 HD channels per card!!!)

MPX SDI: 2 HD Outputs plus 2 Native 3G SDI InputsMPX VID16: 16 Standard Definition Inputs

MPX VID8: 8 Standard Definition Inputs

Page 31: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Mura Inputs

Universal Inputs• Each Mura MPX card has one or two high density (KX-20)

connectors. • Matrox breakout cables from KX-20 to 4x DVI-I included • Input either DVI, VGA, Component, Composite or S-Video• Adapters sold separatelyComposite Video Input• 8 or 16 input on one boardSDI Input• 2 SDI inputs on one board

Composite

Component

VGA

S-video

Page 32: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

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Layout Management• Create, save, copy and delete layouts

• Position streaming windows anywhere on the wall• Map source to multiple streaming windows of same or

different sizes• Supports picture in picture configuration

• Switch between layouts with a single click

• Control background colour

• Create scrolling text across entire video wall

Matrox Mura Control for WindowsTake control of your Video Wall

Page 33: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

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Matrox MuraControl for Windows

Source Management• Naming of sources• Rotation of source (90°, 180°, and 270°.• Cropping source• Source specific hue, saturation,

brightness, and contrast correction

Page 34: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

MURA Control for iPadManage your wall remotely

• Drag and drop sources to create lay outs• Scale sources• Switch between lay outs

Free to download from App Store

Page 35: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

What is Advantech AVS Series?

Page 36: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

What is Advantech AVS Series• Product Introduction 1. AVS series are pre-configured systems for video wall applications. 2. AVS series feature Matrox Mura MPX compatibility, industrial

reliability and value-added services to system integrators. 3. AVS series are able to carry multiple Matrox Mura MPX and bring

their capabilities into full play.

Page 37: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

What is Advantech AVS SeriesProduct Features:1. Matrox Mura MPX Compatibility: Validated by Matrox.2. Industrial Reliability: 0 ~ 40°C Operating Temperature.3. CE/FCC & UL/CB Certifications: Certified with Mura MPX.4. Longevity & Extended Warranty: 5~7 years life cycle plus Maximum 5 years warranty. Matrox products have 3 year warranty5. Manageability: Remotely monitor and control the system.

Page 38: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

AVS Series Value Proposition• Value Proposition By S.I.’s Value Chain

Design The

Video Wall

Install The

Video Wall

Service &

Maintenance

• Mura MPX Compatibility• CE/FCC, UL/CB Certified

• System Integration Service

• Longevity & Revision Control• Remote Manageability

AVS are validated by Matrox, no worry for compatibility and reliability issue, AVS can shorten S.I.’s design in phase.

Advantech CTOS service (AVS + Mura + OS/Software) reduces S.I.’s assembly & test efforts.

Longevity & extended warranty make S.I.’s after-sale-service easier, remote management reduces S.I.’s on-site maintenance effort.

Page 39: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

AVS Product overview

Page 40: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

AVS Series Products Comparison TableItem AVS-240 AVS-290 AVS-540 AVS-541

Phase-in Available Now Available Now March 2013 September 2013

Form-Factor 4U Rack Mount Wall Mount/Desktop 4U Rack Mount 4U Rack Mount

Mura MPX

Support

2 Mura MPX-4/X

1 Mura MPX-V8/V16/SDI2 Mura MPX-4/X 5 Mura MPX-4/X

5 Mura MPX-4/X

11 Mura MPX-V8/V16/SDI

Video Outputs8 Digital/Analog +

2 SDI8 Digital/Analog 20 Digital/Analog

20 Digital/Analog +

22 SDI

Video Inputs8 Digital/Analog +

16 Analog or 2 SDI8 Digital/Analog 20 Digital/Analog

20 Digital/Analog +

176 Analog or 22 SDI

CPU Xeon E5 2400 Xeon E3 1200 Xeon E5 2600 Xeon E3 1200V2

Memory 96GB, ECC & REG 32GB, ECC 96GB, ECC & REG 16GB, ECC

Expansion

(Blue for Mura)

1 PCIe x 16 (4/X)

1 PCIe x 8 (4/X)

1 PCIe x 4 (V8/V16/SDI)

1 PCIe x 1

2 PCI

1 PCIe x 16

(or 2 PCIe x 8) (4/X)

1 PCIe x 4

1 PCIe x 1

3 PCI

2 PCIe x 16

(or 4 PCIe x 8) (4/X)

1 PCIe x 8 (4/X)

1 PCIe x 4

1PCI

5 PCIe x 8 (4/X)

11 PCIe x 4 (V8/V16/SDI)

LAN 2 4 2 2

Manageability IPMI 2.0/SUSIAccess IPMI 2.0/SUSIAccess IPMI 2.0/SUSIAccess iAMT/SUSIAccess

Operation

Temperature0~40 。C 0~40 。C 0~40 。C 0~40 。C

Page 41: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

AVS-240 Product Introduction

• Form-Factor: 4U Rack Mount • Mura Support: 2 Mura MPX-4/X, 1 Mura MPX- V8/V16/SDI • Video Outputs: 8 Digital/Analog + 2 SDI • Video Inputs: 8 Digital/Analog + 16 Analog or 2

SDI • Processor: Intel® Xeon® E5 2400 up to 8C/16T• Memory: DDR3 1333/1600 MHz up to 96GB• 5.25” Drive Bay: 3 External• 3.5” Drive Bay: 1 External• Remote Management: IPMI, SUSIAccess• PSU: 500W 80 Plus Single Power Supply• Dual GbE LANs

Dual LANs

IPMI Port

80 Plus 500W PSU

2 Mura MPX-4/X

1 Mura MPX-V8/V16/SDI

Specification5.25” Drive Bay

3.5” Drive Bay

Page 42: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

AVS-290 Product Introduction

• Form-Factor: Wall Mount/Desktop• Mura Support: 2 Mura MPX-4/X • Video Outputs: 8 Digital/Analog • Video Inputs: 8 Digital/Analog • Processor: Intel® Xeon® E3 1200 up to 4C/8T• Memory: DDR3 1333 MHz up to 32GB• 5.25” Drive Bay: 1 External• 3.5” Drive Bays: 2 Removable, 1 Internal• Remote Management: IPMI, SUSIAccess• PSU: 400W 80 Plus Single Power Supply• Quad GbE LANs

SpecificationFront View

2 Mura MPX-4/X

Quad LANs

80 Plus 400W PSU

Page 43: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

AVS-540 Product Introduction

• Form-Factor: 4U Rack Mount • Mura Support: 5 Mura MPX-4/X • Video Outputs: 20 Digital/Analog • Video Inputs: 20 Digital/Analog • Processor: Intel® Xeon® E5 2600 up to 8C/16T• Memory: DDR3 1333/1600 MHz up to 96GB• 5.25” Drive Bay: 3 External• 3.5” Drive Bay: 1 External• Remote Management: IPMI, SUSIAccess• PSU: 700W 80 Plus Single Power Supply• Dual GbE LANs

Dual LANs

IPMI Port

80 Plus 700W PSU

Specification5.25” Drive Bay

3.5” Drive Bay

5 Mura MPX-4/X

Page 44: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

AVS-541 Product Introduction

• Form-Factor: 4U Rack Mount • Mura Support: 5 Mura MPX-4/X, 11 Mura MPX- V8/V16/SDI• Video Outputs: 20 Digital/Analog + 22 SDI• Video Inputs: 20 Digital/Analog + 176 Analog or

22 SDI• Processor: Intel® Xeon® E3 1200V2 up to 4C/8T• Memory: DDR3 1333 MHz up to 16GB• 5.25” Drive Bay: 3 External• 3.5” Drive Bay: 1 External, 1 Internal• Remote Management: iAMT, SUSIAccess• PSU: 810W Front Accessible 3+1 Redundant

PSU• Dual GbE LANs

SpecificationFront View

Rear View

5 Mura MPX-4/X

11 Mura MPX-V8/V16/SDI

Dual LANs

Ordering InformationAdvantech P/N Description

AVS-541-00A1E 4U Rackmount Xeon E3-1200V2 Video Wall Controller Supporting 5 +11 Matrox Mura MPX

1960047831N001 Cooler for Xeon E3-1200V2 series CPU with TDP Up To 95W

Page 45: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Item Advantech + Matrox Datapath Barco Jupiter

Offering

Video Wall Controllers

3rd Party Software

Video Cards

MB/Chassis

Video Wall Controllers

Own-brand Software

Video Cards

MB

Video Wall Controllers

Own-brand Software

Displays (DLP, LCD)

Control Room Services

Video Wall Controllers

Own-brand Software

Max.

Outputs20 64 288 120

Flexibility Flexible Configuration Flexible Configuration Fixed Configuration Fixed Configuration

Price Medium Medium to Low Very High High

Sys. Op.

Temp.0~40°C 0~35°C 0~35°C 0~40°C

HD

CapabilityExcellent HD Performance Normal HD Performance Excellent HD Performance Good HD Performance

Strength

High performance/cost ratio.

Flexibility for all demands.

Using latest CPU technology.

Industrial Reliability.

Cost effective.

Medium wall Capability.

Flexibility for all demands.

High performance.

Big Wall Capability.

Vertically Integrated Solution

Good performance.

Big Wall Capability.

Industrial Reliability.

WeakNo big wall capability.Note1

Need 3rd party S/W. Note2

Lower HD performance.

No validated chassis, PSU.

Previous generation CPU.

Expensive for mid/small wall.

No flexibility configuration.

Previous generation CPU.

Expensive for mid/small wall.

No flexibility configuration.

Previous generation CPU.

Note 1: New 40 outputs solution will be available in Q3 2013.Note 2: Matrox partner can support buying 3rd party S/W and S/W after sale service.

Competitor Analysis

Page 46: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Examples

Page 47: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

“In Mura MPX, we found exactly the type of powerful, yet cost-effective solution we were looking for.”

-Chris DoddsManaging Director,

The P.A. People

Installation in 2012 F1 Australian Grand Prix race control room Integrated by The P.A. People 12 Samsung 460UX monitors in a 6x2 configuration Powered by three Mura MPX-4/4 and two MPX-V16s 10 universal inputs and 32 composite video feeds displayed All controlled via the Mura Network API

Page 48: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

FAQ & Naming Rule

Page 49: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

FAQ1. What’s the difference between Matrox Mura cards and nVIDIA, ATi

graphics cards?<Answer> Mura features not only output but also INPUT capabilities, it can also flexibly move, scale or organize captured videos on the wall.Commercial graphics cards are only good at local rendering, multiple outputs (< 8 outputs), not suitable for control room applications.

2. What’s the difference between NVR, DVR and video wall controller?<Answer> NVR, DVR are to capture, encode and store video data, they are used in surveillance systems. Video wall controllers is to capture videos and real-timely, flexibly display them on the wall, it is used in control rooms or command centers.

Page 50: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

FAQ3. What’s the difference between Matrox Mura cards and Advantech

DSP cards?<Answer> Advantech DSP card features video processing capabilities such as encoding, decoding or manipulating video data; Mura card features video input, output capabilities without involving encoding or decoding. It requires strong capability to port DSP card S/W (only K.A. can do) but Mura card has complete off the shelf S/Ws, so even small S.I. can use Mura card solutions.

Page 51: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

• AVS-540-00A1EAVS-abc-deA1E - AVS: Prefix for Advantech Video Wall Controllers - a: Video wall size, 2 for less than 8 cubes, 5 for 9~20 cubes, 8 for more

than 21 cubes. - b: Chassis form factor, 2 for 2U, 4 for 4U, 5 for 5 U, 9 for wall mount. - c: Serial number, 0~9. - de: Reserved, default is 00. - A1: for revision. - E: for RoHS compliant.

Naming Rule for AVS Series Products

Page 52: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Roadmap

Page 53: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

AVS Series Products Roadmap

• 4U System• Supported 2 Mura MPX-4/X, 1 Mura MPX-V8/V16/SDI• Outputs 8 Digital/Analog + 2 SDI• Inputs: 8 Digital/Analog + 16 Analog or 2 SDI• Intel® Xeon® E5-2400 series• 3*External 5.25” HDD + 1* External 3.5” HDD

AVS-240

Developing PlanningAvailable Conceptual

8-Output

20-Output

40-Output

8-Output • Wallmount/Desktop System

• Supported 2 Mura MPX-4/X • Outputs: 8 Analog/Digital• Inputs: 8 Analog/Digital• Intel® Xeon® E3-1200 series• 1*External 5.25” HDD + 2* hot-swap 3.5” HDD, 1 internal 3.5” HDD

AVS-290

• 4U System• Supported 5 + 11 Mura MPX-V8/V16• Outputs:20 Digital/Analog + 22 SDI• Inputs: 20 Digital/Analog + 176 Analog or 22 SDI• Intel® Xeon® E3-1200V2 series• 3*External 5.25” HDD + 1 external 3.5” HDD, 1 internal 3.5” HDD

AVS-541

• 4U System• Supported 5 Mura MPX-4/X• Outputs:20 Digital/Analog• Inputs: 20 Digital/Analog• Intel® Xeon® E5 2600 series• 3*External 5.25” HDD + 1* External 3.5” HDD

AVS-540

Mar‘13 Sep‘13

• 4U System• Supported 10 Mura MPX-4/X• Outputs:40 Digital/Analog• Inputs: 40 Digital/Analog• Intel® Xeon E3 series• 3*External 5.25” HDD + 1 external 3.5” HDD, 1 internal 3.5” HDD

AVS-840

Sep‘13

Page 54: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Q & A

Page 55: February 22 nd main agenda 3.00-3.30 HMI products offering DisplayPort, industrial monitors portofolio update By Marco Zampolli 3.30-4.00 Introduction.

Thank you!