What is the Downtown 78621 publication?It is an Elgin magazine featuring businesses and opportunities for the Elgin community and its visi-tors.Started by the Main Street Board of Elgin, this publication is also sponsored by the Elgin Economic Development Corporation and Elgin Chamber of Commerce. The DOWNTOWN 78621 is dedicated to promoting Elgin and our local businesses. How is it distributed?The DOWNTOWN 78621 is mailed to over 12,000 households in Elgin’s 78621 zip code area, Coupland, McDade and Manor, Texas. How often is it published?The DOWNTOWN 78621 is published 3 times a year. How much does it cost to advertise?For $250, you will get a single ad space.

Who can participate?You can sign up NOW by calling the Elgin Chamber of Commerce at 512-285-4515. Spaces are limited, so please reserve your space right away! How do you determine who gets into the next issue?First come, first served! Again, we can’t stress enough, SPACE IS LIMITED, so reserve your space today.

Elgin, TexasFEBRUARY 2019

AD SPECIFICATIONS Ad Sizes Single Ad: Vertical 3 x 3.5” Double Ad: Vertical 3 x 7.25” Horizontal 6 x 3” Triple Ad Size: Vertical 3 x 10.75” Horizontal 8 x 3.75” CostSingle Ad $250.00 eachDouble Ad $500.00 eachTriple Ad $750.00 each

DIGITAL ARTWORK REQUIREMENTSIn order for DOWNTOWN 78621 to maintain a high level of quality for our clients and readers, some artwork requirements are necessary. The following digital requirements are highly necessary to ensure that your advertisement and DOWNTOWN 78621 continue to look their best. Feel free to contact Sonia Browder at the Elgin Chamber of Commerce with any questions at (512) 281-3515 or by email at soniabrowder@elgintxchamber.com

Acceptable Formats EPS, TIF or PDF files Acceptable Backup Illustrator, Photoshop, or InDesign DEADLINES: Spring issue ad deadline is February 21.Western Days issue ad deadline is April 28.Hogeye issue ad deadline is August 25. Photography All photography should be 300 dpi minimum at 100%the size it will print and should be a CMYK file.

Blog by Jenna Bruce published on Tuesday, March 31, 2015 on www.mediaspacesolutions.com

Local magazines, which can be found in every state across the country, are niche magazines, targeting a very specific population, namely locals, and all offer numerous benefits to local advertisers.

1. Target a Dedicated MarketEnthusiasts are always the most dedicated consum-ers and the best to market to. Besides people who are passionate about certain hobbies, most people are in-credibly proud and passionate about where they live. Since most humans have an incredible need to be part of a community, local magazines serve as an impor-tant hub where locals learn about their surroundsing and events they might like to get involved in. In other words, as a local business, you will get your ad in front of a passionate crowd that is already interested in who you are and what you have to offer.

2. Nothing beats that Tactile ExperiencePeople interact much differently with printed maga-zines. There’s just something about that tactile expe-rience. Magazine readers really take their time and linger when reading print. They also tend to fully interact with the content, including the ads inside.

3. Your ad will stand out Who stands to sell more tacos and make more money: the taco truck parked downtown amidst a sea of food trucks, or the taco truck that is parked five miles outside of town on the side of the highway sur-rounded by nothing but hungry travellers? So many advertisers have fallen for the myth that print is dead. Many have migrated their marketing budgets online where they vie for consumer attention is a sea of other digital ads. This is great news because it means your local magazine ad has for less competition and will stand out from the crowd.

4. people don’t fear print adsThe Internet is full of cybercriminals who use viruses as an attempt to gain access to consumer’s private information. Because at the proliferation of these mal-ware viruses, web surfers have become very wary of clicking on banner ads, even if those ads are enticing.

But consumers have nothing to fear by reading your print ad, and this makes them more open to receiving your message.

5. a longer shelf lifeWhile digital ads come and go, print ads have stay-ing power. A magazine left in a doctor’s office will be read by countless patients for many months, and your ad can be seen by a majority of them.

6. Brand Recognition When you advertise in a reputable local magazine, people instantly become familiar with your company. This recognition is then reinforced when they meet you in person, either at your place of business or at a local trade show or charity event. This not only builds brands recognition but, in time, brand loyalty.

7. CredibilityLocal magazines are highly valued and respected publications that build a sense of community among local consumers. In fact, many people turn to local publications as a source of advice. Advertisers can greatly benefit from this credibility when their ads are viewed not as ads but as recommendations from a trusted source.

Print in not dead, but rather a channel that offers true engagement with a targeted audience. So why not in-vest some of your marketing dollars into local maga-zine advertising.

seven benefits of local magazine advertising:

Triple Vertical Ad3 x 10.75”

Cost: $750

Double Vertical Ad3 x 7.25”

Cost: $500

Single Ad3 x 3.5”

Cost: $250

AD SI

ZES &

COST

S

AD SIZES & COSTS

Triple Horizontal Ad8 x 3.75”

Cost: $750

Double Horizontal Ad6 x 3”

Cost: $500