FEBRUARY 2019

RETURNING IN MEXICO CITY IN 2019Advertising Week is a hybrid of inspiring

thought leadership and entertaining and

engaging special events. Advertising

Week LATAM draws from the client,media,

technology and broader cultural communities

while focusing on key business driverswhich

shape and influence the global industry.

ADVERTISING WEEK LATAM transcends traditionalIndustry conferences with its combination of global

industry thought leaders and “A List” stars such as Sheryl

Sandberg, Arianna Huffington, Dave Grohl, Larry David and

OutKast.

In 2019 we celebrate year two of Advertising Week

LATAM, Advertising Week Europe, held each spring in

London, Advertising Week Asia, held each summer in

Tokyo, and Advertising Week, which celebrated its 15th

year this fall in New York City.

L A T I N A M E R I C A ’ S G L O B A L G A T H E R I N G

O F M A R K E T I N G & C O M M U N I C A T I O N L E A D E R S

WHEN WAS THE FIRST ADVERTISING WEEK?

The first Advertising Week took place in New York in 2004 and has just wrapped up it’s 15th edition. Advertising Week Europe takes place in London and is approaching it’s 7th year. Advertising Week Asia will hold it’s fourth edition in Summer2019.

FAQs

WHERE AND WHEN IS ADVERTISING WEEK LATAM?

Mexico City, Mexico • February 2019

WHO ATTENDSADVERTISING WEEK LATAM?

Advertising & Media professionals from throughout the ecosystem with the main concentration comingfrom

AGENCY – CREATIVE & MEDIA MEDIA OWNERS BRAND MARKETERS TECHNOLOGY

Advertising Week holds events that cater to all levels ofindustry professionals from CEOs to day-to-day AccountPlanners and Buyers and everyone inbetween.

W H A T I S T H E F O R M U L AFOR ADVERTI SI NG WEEK?

F A Q s

Best and Brightest By Day Thought Leadership featuring the industry’s best and brightest talents

Sheryl Sandberg COO Facebook

Pharell Williams

Star-Talent Driven Special EventsSpecial events targeting all demographics featuring A-list

entertainment and content

Lead Edge Tech Advertising Week Experience:

Disruptive technologyshowcase

F A Q sHow can I participate?

PARTNERSHIP

Reach advertising and media’s most influential audience. Choose from Advertising Week LATAM’s menu of opportunities to accomplish your marketingobjectives.

THOUGHT LEADERSHIP

Have something to say? Tell the world on the Advertising Week LATAMstage.

ATTEND

Learn and rub shoulders with industry heavyweights.

AWLATAM ConcertPresenting partner of the AWLATAM Concert, an invitation only live music event.Branding as Official Sponsor on the Advertising Week LATAM website, invitations and marketing materials. On-site branding opportunities including, signage, step and repeat, and distribution of marketing collateral. Opportunity to make remarks on stage during the liveevent.

Thought LeadershipIntegration into Advertising Week LATAM Thought Leadership program.

Opportunity to curate content in partnership with Advertising Week LATAM.Company logo featured on the official Advertising Week LATAM calender listing and app.Company logo featured on-stage during the seminar or workshop.Priority consideration for a Senior Executive to be placed on Advertising Week curated seminar/panel.

Content + Commerce Lunch SeriesPresenting partner of one (1) edition of the Content + Commerce Lunch Series, an invitation only VIP lunch event during Advertising Week LATAM.

Opportunity to curate content in partnership with Advertising Week LATAM.Branding as an off icial partner of the Advertising Week LATAMwebsite and app.Branding on the official invitation to your lunch session, sent by Advertising Week LATAM.Branding opportunities on-site, including signage, logo placement on menus and tables and opportunity to distribute marketing materials.

Opening GalaPresenting partner of the official invite-only kicko" event of Advertising Week LATAM.

To Occur on the opening night of Advertising Week LATAM.Branding as an official partner on the Advertising Week LATAM website and app. Branding opportunities at Opening Gala venue, including signage, menus, napkins and additional collateral.Advertising Week LATAM to secure venue, open bar, hors d’oeuvres and audience.

Leadership Breakfast SeriesPresenting partner of one (1) edition of the Leadership Breakfast Series, an invitation only VIP breakfast during Advertising Week LATAM.

Opportunity to curate content in partnership with Advertising Week LATAM.Branding as an official partner on the Advertising Week LATAM website and app.Branding on the official invitation to your breakfast session, sent by Advertising Week LATAM.Branding opportunities on-site, including signage, logo placement on menus and tables, andopportunity to distribute marketing materials.

VIP DinnerPresenting partner of one (1) VIP dinner during Advertising Week LATAM.

Opportunity to curate content in partnership with Advertising Week LATAM.Branding as an official partner on the Advertising Week LATAM website and app.Branding on the official invitation to your dinner, sent by Advertising Week LATAM.Branding opportunities on-site, including signage and logo placement on menus.

Connects SponsorPresenting partner of one (1) nightly networking cocktails for all AWLATAMDelegates, occuring each evening of Advertising Week LATAM.

Branding opportunities include two (2) branded signs and cocktail napkins.Branding as an official partner on the Advertising Week LATAM website and app.Opportunity for sponsor to distribute additional marketing materials, pending approval by Advertising Week LATAM. Advertising Week LatAm to secure venue, open bar,hors d’oeuvres and audience.

Content Track SponsorPresenting partner of day-long content block during the Advertising Week LATAM Thought Leadership Program.

Opportunity for sponsor to host the day and curate content in partnership with Advertising Week LATAM.Includes branding in official Advertising Week LATAM Guide, website, app and on-site.Opportunity for sponsor to distribute additional marketing materials on-site, pending approval by Advertising Week LATAM.

Wi-Fi SponsorOfficial Advertising Week LATAM Wi-Fi Partner, includes branding in Advertising Week LATAM Official Guide, app, website and on-site at official AWLATAM Venues.

Exclusive branded network name and password.Branded splash screen to log into Wi-Fi at AdvertisingWeek LATAM daytime venues.Opportunity for sponsor to distribute additional marketing materials, pending approval by Advertising WeekLATAM.

Coffee SponsorOfficial Advertising Week LATAM Coffee Partner, includes three (3) coffee stations throughout day-time AWLATAMvenues.

Exclusive branded signage around coffee station.Branding as Official Coffee Partner on the Advertising Week LATAM website, app and Official Guide.Opportunity to brand coffee cups and napkins. Opportunity for sponsor to distribute additional marketing materials, pending approval by Advertising Week LATAM.

Charging StationsOfficial Advertising Week LATAM Charging Partner, includes six (6) branded charging stations throughout daytime AWLATAM venue.

Opportunity for sponsor to distribute additional marketing materials on-site, pending approval by Advertising Week LATAM.Branding as Official Charging Partner on the Advertising Week LATAM website, app and Official Guide.

Lanyard SponsorOfficial Advertising Week LATAM Lanyard Partner.Co-branding on delegate lanyards along with Advertising Week LATAM logo, used by all Advertising Week LATAMDelegates.

Exhibition/Activation SpaceDedicated space for branding and activation in Advertising Week LATAM daytime venue.

Space includes two couches and one branded plasma TV. Opportunity to bring in additional marketing materials and activation elements, pending Advertising Week LATAM approval.

Social ContentOpportunity to contribute editorial content to the Advertising Week content site.Opportunity to share social posts on the official Advertising Week accounts to an audienceof over 100K followers (Twitter, Instagram, Facebook, LinkedIn and Google+).Number of posts to be determined by the Advertising Week LATAM team.

Full Page Ad in the GuideFull page, four color ad in the Advertising Week LATAMOfficial Guide.

Official program of The Week.Distributed to all partners and industry subscribers prior to AWLATAM.Available on-site at all AWLATAM daytime venues.

App SponsorOfficial Advertising Week LATAM App Sponsor.Available on both iOS and Android operating systems. Sponsor branding to be included in app welcome screen and home page.Sponsor shall have mobile ads appearing in rotation on the AWLATAM App ad-serving tool.Includes branding in Advertising Week Official Guide, website and throughout AWLATAM daytime venues.Advertising Week LATAM responsible for producing official app.

Live Streaming On-Demand SponsorOfficial sponsor of Advertising Week LATAM’s live stream and on-demand video.

Branding as official Partner on the Advertising Week LATAM website, app and Official Guide.Sponsor will have the opportunity to host Advertising Week LATAM Thought Leadership live stream and on-demand footage on their own website.Opportunity for sponsor to include fifteen second video pre-roll in rotation before select seminars.

Delegate LoungeOfficial sponsor of Advertising Week LATAM’s Delegate Lounge, open to all registered Delegates.

On-site branding within the lounge space.Branding as an Official Partner on the Advertising Week LATAM website, app and Official Guide.Opportunity for sponsor to distribute additional marketing materials on-site, pending approval by Advertising Week LATAM.

Speakers LoungeOfficial Sponsor of the Advertising Week LATAM Speakers Lounge, open to all speakers and VIPs.

On-site branding within the lounge space.Branding as an Official Partner on the Advertising Week LATAM website, app and Official Guide.Opportunity for sponsor to distribute additional marketing materials on-site, pending approval by Advertising Week LATAM.