February 2009 Issue

February 2009February 2009 $2.50 US $2.50 US

FFUTUREUTURE CEOCEO SSTARSTARSIn This IssueIn This Issue

“Creating My Own Path”“Creating My Own Path”

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The National Foundation for Teaching Entrepreneurship

Teaching Young People to Think Like EntrepreneursThe National Foundation for Teaching Entrepreneurship (NFTE) provides entrepreneurship education programs to young people from low-income communities through schools and community-based organizations. Since 1987, NFTE has worked with more than 186,000 young people. NFTE currently has programs in 21 states and 13 countries outside the U.S., and has more than 1,000 active certified teachers. For more information visit www.nfte.com.

Teaching Youth to Build Businesses

The Consortium for Entrepreneurship Education has been providing leadership for over 25 years. Our primary focus has been assisting instructors, which has been quite successful, but we still felt something was missing…and that something was direct communication with the students.

Knowing that “experience is the best teacher”, we decided that who better to com-municate with potential young entrepreneurs than young entrepreneurs themselves!

Thus, Future CEO Stars was born.

Future CEO Stars is a monthly publication that features successful young entrepreneurs from Consortium member organizations…designed to generate the entrepreneurial mind-set!

Each issue has feature articles dedicated to stories written by students that tell the secrets of their entrepreneurial success. Our hope is that this magazine will motivate, educate, and stimulate young people to follow their examples and chase their own dream.

Published by The Consortium for Entrepreneurship Education1601 W Fifth Ave. #199Columbus, OH [email protected]

Publisher: Dr. Cathy AshmoreEditor: Michael AshmoreGraphic Design: SPLASH Designs

Publishing Advisors:Soorena Salari, Young Inventors HubAl Abney, Consortium Advisory Council

Annual Subscription Available - $25.00Contact: [email protected]

Founder of National EntrepreneurshipWeek, the Consortium for Entrepre-neurship Education is a non-profi t collaborative representing 100+ member organizations from national, state and local levels. Together we represent over 40,000 teachers and more than two million students.

Our common bond is the philosophy that “to be successful in the emer-gence of a new global marketplace, entrepreneurship education should be a critical component of the overall education experience as a lifelong learning process.”

We invite readers to meet the Consortium members at:

www.entre-ed.org/_contact

Learn about the Young Inventors Hub at:

www.younginventorshub.com

Join us!

Celebrating Future CEO Stars!

February 2009

5 A “FISHY” Business... NY REAL

7 A Gift for Entrepreneurial Thinking NFIB YEH

8 Sharon’s Page 9 What’s in Your Hands to Create? Réseau des CJE du Québec

11 From My Experience AdVanz & PA State Leadership Team

12 Becoming An Entrepreneur University of Florida

15 Hand in Hand NFTE, Inc.

16 Creating My Own Path Devon Milholland

17 SWAK Designz Il Institute for Entre. Ed.

18 Ask GoVenture Media Spark

21 Entrepreneurial Speed Marketplace for Kids

23 Michael Loy National Museum of Education

25 Green Teens on Team Green NCEE

27 Our Sponsors

In This Issue…

To Subscribe go towww.futureceostars.com

FFUTUREUTURE CEOCEO SSTARSTARS

Future CEO Stars February 2009 5

The National FFA Organization, formerly known as the Future Farmers of America, is a youth organization that helps prepare students for leadership and careers in the science, business and technology of agriculture – as part of local FFA chapters in all 50 states, Puerto Rico, and the Virgin Islands.

Katlyn Santangelo of the Cuba-Rush-ford FFA Chapter in New York State was recently named the national winner Aquaculture – Entrepreneurship/Place-ment Award during the National FFA Convention, October 22-25, 2008.

Th e award recognized outstanding stu-dent achievement in agribusiness gained through establishment of a new busi-ness, working for an existing company, or otherwise gaining hands-on career experience.

Santangelo received her experience in aquaculture during her four years of high school working at the Cuba-Rushford’s Middle/High School Fish Hatchery program under the leadership of Mr. Scott Jordan, Fisheries and Wild-life teacher. Th e hatchery was opened in 1996 and is one of the only working hatcheries at the high school level in the United States.

During her senior year at Cuba-Rush-ford, Ms. Santangelo was manager of the hatchery, putting her in charge of feed-ing the fi sh, collecting data, and taking water samples, all while supervising her fellow students.

“I enjoyed having the responsibility,” she said. “It was diffi cult at times working with students the same age as me, but I gained their respect and it worked out for me.”

To earn the award, Ms. Santangelo had to work her way up through a local and state application process. Th e winners from each state were then narrowed down to the top four and eventually to the fi nal winner.

During the event, “I was competing most of the time,” Ms. Santangelo said of her experience at the convention. “We all were interviewed by nine judges. After looking over our applications and our interview, they chose the winner,” which wound up being Katyln.

Th e hatchery manager position that earned Ms. Santangelo the award is es-pecially important at the hatchery, Mr. Jordan said, because it teachers high-school students what it’s like to work at a real job.

“As students go out into the working world, they’re able to use their experi-ences from the hatchery as a reference for getting jobs,” he said. And it’s not just about being in charge of a hatch-ery. Th ey’re in charge of people. Th ey had people that had to answer to them. Th at’s what’s important.”

Ms. Santangelo said she was especially excited when she recently returned to the school and found some paddlefi sh she released into the school’s 1-acre pond four years ago. Not only were they still

alive, she said, but they were 6 feet long. And Ms. Santangelo is taking that experience to the next level, majoring in environmental studies at State Univer-sity of New York at Cobleskill. “I work not only with fi sh, but with all aspects of the environment,” she said.

Th e Cuba-Rushford also off ers Ms. San-tangelo an opportunity to stay involved with her high school’s hatchery. SUNY Cobleskill is a partner with Cuba-Rush-ford, bringing in high-school students to help at the college facilities, and then giving back eggs and fi ngerlings – very young fi sh – to the high school’s hatch-ery.

“In exchange for helping them, they give us some of the eggs to take home and raise in our hatchery,” Katlyn said. “Within our hatchery, we raise the fi sh and then we release them – when they get about 3 inches long – into local streams.”

Additional information on the award and the Fisheries and Wildlife Program or live webcam videos from the facility

may be found at www.crcs.wnyric.org

A FISHY Business With a Promising Future!!!By Kip Doyle


My name is John Kirkpatrick, and I own a series of Internet marketing websites, most notably,

ZeroPriceTags.com. I currently live in Beckley, West Virginia and just fi nished my fi rst semester at Wake Forest University in Winston-Salem, North Carolina, this fall. I became involved in Internet marketing, more specifi cally incentive marketing, about three years ago.

Incentive marketing is pretty much a fancy word for “free gift sites.” When I entered the market, I simply wanted to earn a Sony PSP, as I didn’t have the money to buy one. I therefore turned to online opportunities. I plunged head-fi rst into my fi rst venture with a “free gift site,”, but quit halfway through the process due to doubt created by others about the legitimacy of my brainstorm. A month later, I renewed my eff orts, fully determined to prove that all the people who questioned me were wrong and that this was a lawful and successful means to earn income. I successfully earned the PSP and decided that this was a legitimate business opportunity. From there, I set a goal to start my own “free gift site” as soon as I earned enough capital.

After two years of earning gifts for myself, in January of 2007, I started ZeroPriceTags, Inc. Now I am assisting people in getting cash or free gifts online. Th e way my site works is that I connect potential customers, also known as leads, to big name advertisers such as Blockbuster, Netfl ix, Life Lock, and many others. Th e potential customers can sign up for a variety of memberships off ered by the advertisers - almost all of the memberships involve a trial product or membership to a service. A credit card is required but contrary to the popular belief, by law, the companies have to lay out all charges in the terms and conditions located on the order page. In return, the advertisers pay me a commission for each person I bring to them. In turn, I give a lion’s share of the commission back to the user who signed up for the membership in the form of a free gift. Our network has sent over $900,000 in free gifts since opening last year.

I plan to continue operating my online ventures as I work through the challenging curriculum at Wake Forest with the help of my dedicated customer service employee, Bonnie Kato of Janesville, Wisconsin. After I have been at college for a semester, I have learned the importance of loving your job. If I didn’t love my business/job, I doubt it would still be in operation right now.

Don’t always follow what other people to do when developing or creating your businesses. Don’t be a slave to form or conventional thought. If you become involved in something before everybody else, it is a bigger risk, but the reward will be con-siderably larger when you succeed. You’ve proba-bly read or heard this hundreds of times, but have you actually applied it?

Manage your time effi ciently, especially if you have a full-time job or are a full-time high school/college student. Keep an organized calendar and good notes tracking everything that you do.

Don’t always turn to the computer when trying to develop business ideas, even if your business is based solely online. Sometimes ideas or concepts will fl ow from your mind, and you simply can’t confi gure them in a word processing program. Bubbles, arrows, sketches are all important addi-tions to building up an idea.

If you would like to learn more about my business or have questions in general, feel free to drop me a line

[email protected].

A GIFT for Entrepreneurial Thinking

Words to the Wise

Check outNot Quite What I Was Planning: Six-Word Memoirs by Writers Famous and Obscure.

The author asked people to write a six-word summaries of their lives.

Let’s adapt the same six-word activity to venture creation!

Try your own phrases and see what you can come up with!\\

Here are some of my attempts:

Financing: Where will I get the money?

Your turn:

Opportunity Recognition:

All it takes: idea and money.

Now, you try:

*Mind Bending

Activities

Sharon’s

*MBA

Send me your best ideasat [email protected]

* By Rachel Fershleiser & Larry Smith Copyright 2008

Capture the essence of business.

Challenge!

Use these same topics and make phrases with more or less than six words!

Pick Your Own Topic!

Sharon L. Cabrera DFLI 2009

ChallengeA Friend!

*


n Quebec we have a day designated to entrepreneur-ship (November 16th ), where everyone and anyone

can celebrate by holding events and doing activities. Th is year marked the third anniversary of NED and it was a tremendous success with a plethora of activities going on from the most rural parts of Quebec to the urban sec-tor. NED is about creating an entrepreneurial culture in Quebec by promoting en-trepreneurial values such as creativity, leadership, per-severance, self-confi dence, team work, and autonomy. It’s a day to inspire, empow-er and take action, celebrate and recognize entrepreneurs, youth, educators, communi-ty organizations, and governments who contribute and support entrepreneurship in its many forms. For more information visit www.entrepreneurship-day.org

Th is year, a memorable event that was organized was

a videoconference bringing youth together from across Quebec. Th is year, we added an additional component to our event, an easy to use computer simulation pro-gram called GoVenture, which ensured that all youth had a solid understanding of entrepreneurship before

joining in the larger group discussion later in the af-ternoon. On November 18 in the morning, students in participating schools played Go Venture’s Micro Business simulation game and competed with other schools across the province, giving their results via vid-eoconference at timed in-tervals. In the afternoon, students came together to hear a

young entrepreneur talk about their experience, share what they learned in the morning, and talk about how they can apply their new learning both in their school and community life. Th e winners from the competition were announced at that time.

BBy: Kaatheriiiiinnnnneeeee KKKorakkakis


Brian Linton is a young entrepreneur and recent graduate of Temple University in Philadelphia, PA. He started his fi rst company, Sand Shack (www.sandshack.

com), his freshman year in college and has since grown it into a brand sold in over 100 stores across the east coast. Sand Shack is a resort apparel and accessories company with a central theme of the ocean and the conservation of it. He has also founded an organic coff ee company, Kofi Coff ee, in Philadelphia. Most recently Brian has been blogging about his entrepreneurial adventures and lessons on his website www.brianlinton.com.

When I fi rst started Sand Shack three years ago I was determined to succeed. But success in business isn’t as easy as just reading about it, and the best way to learn is to get out there and do it. Although the fi rst years of operations have by no means been easy, they have been full of valuable lessons and experiences.

Sell Things Close to HomeTh e biggest mistake an entrepreneur can make is to choose to sell a product or service they know nothing about or have no passion for. Just because selling something can make you money does not mean that it’s the right product or service for you to sell. It is so important to sell something you are truly passionate about, because if you aren’t passionate, your customers will know and your business will suff er.

Use Your College and its ResourcesTh e Innovation and Entrepreneurship Institute (IEI) at Temple University have been an invaluable resource for my companies and me. Th e IEI hosts an annual business plan competition called the Be Your Own Boss Bowl, and this year I won grand prize. Th ey’ve also provided me with numerous other opportunities and resources to help grow my business. Drawing on my positive experiences with the IEI, I encourage everybody to look at what their college (or future college) has to off er and do not be scared or ashamed to ask for help or use the resources they have.

Don’t Make ExcusesIf you need to do something, don’t make excuses that inhibit you from doing it. For instance, when I have a sales meeting with a customer I don’t simply go home after the meeting is done. Th ere is an unlimited amount of possible customers for Sand Shack’s jewelry, hats, belts, or fl ip-fl ops. You will be surprised at how much you can fi t into a day if you don’t make excuses.

Always Seek Great PRNothing lifts you up or helps your business more than a positive story about you or your company. If you are a young entrepreneur there are plenty of media outlets that would love to broadcast your story to the masses. I’m always seeking out great PR, whether it be a newspaper, online blog, or magazine such as Future CEO Stars. PR in all forms is benefi cial. Also, sign up for competitions and get your name out there. You will rarely be randomly approached to be in a story, you have to pitch your story to the media and get them interested in you. One example of a recent PR accomplishment is that Sand Shack was recognized as one of the top 20 collegiate businesses in the nation by StartupNation.com.

To read more about Brian, his current projects, and his entrepreneurial adventures and lessons, visit www.brianlinton.com. Brian may be contacted at [email protected].

Sponsored By AdVanz llc and the PA State Leadership Team

From My Experience...From My Experience...By Brian Linton

Future CEO Stars February 200912

Sunday was always my favorite day of the week growing up in my small New Jersey town. It was the day that my

father would teach my friends and me martial arts in our basement. It started when I was six years old and by the time I was ten, my father had over 150 students. Th at same year, I began instructing the beginner’s class and helping to handle the fi nances of his business, collecting class payments and balancing books. By being exposed to this entrepreneurial venture at such a young age, the seed had been planted and it would be another ten years before it began to blossom.

Flash forward to my junior year at the University of Florida and my entrepreneurial potential had yet to be realized. As fate would have it, I became involved with the Center for Entrepreneurship and Innovation, participating in their workshops and listening to lectures. I had an interest in entrepreneurship; however I did not consider myself an entrepreneur. Another lucky move (with luck being where opportunity meets preparation) occurred when I became a Synogen intern. Synogen is a seed-stage venture fund that co-founds medical technology companies in conjunction with University of Florida patented technologies. I interned throughout the summer and then asked to stay for the fall since I enjoyed the work so much. Over the next two years, I had three promotions until I reached my current position as Associate. At Synogen, I get the opportunity to work hands-on with start-up companies developing technology that will change the world. Synogen’s portfolio companies off er everything from seizure prediction and nerve regeneration technologies to the world’s fi rst non-invasive glucose monitor. Th e people at Synogen serve as a powerful reference group of entrepreneurs, a set of individuals that I model much of my behavior aft er. In fact, my co-worker Elena Casson took the great photo that you see above!

With the confi dence and knowledge accrued through my education at the University of Florida, CEI and Synogen, I co-founded U-Match last summer. Our fi rst product is

called RoomBug, which off ers roommate matching

soft ware to student apartment complexes and university housing divisions. With RoomBug, students will no longer have to worry about the “nightmare college roommate” and instead, can choose their own roommate online using Facebook. I started this company because I have worked in the leasing industry and saw the problems with the current matching system and I am also enamored with Facebook. Th e education that I have experienced over the past year has been phenomenal. Synogen and U-Match have been synergistically linked to serve as catalysts in my professional development.

I did not view myself ever becoming an entrepreneur, even a year and a half ago. According to the Kaufmann Foundation, 70% of college graduates will start a business sometime in their lives, making it as likely as getting married or having children. So if you are reading this, thinking that you are not an entrepreneur, perhaps one day you will blossom into one.

By Rob Castellucci

Becoming an Entrepreneur


My name is Nadia Campbell, I am 25 years old and I live in Brooklyn, New York. In September I ac-

cepted the position of Generalist at a senior center in Man-hattan. My role there is to assist the Directors with the daily management of the center, its programs and members.

Prior to that position, I opened a Day Spa in Crown Heights, Brooklyn. Our services included Facials, Massage and Nail Services. I had a great staff and consistent clien-tele, but I had too many complications with our landlord and decided to close. Even though things did not work out as planned, we had a great year and we made a diff erence in the community and the lives of our clientele. We hear that people still stop by and ask if we will be opening another location, so that must mean we did something right!

In addition to holding the roles mentioned, I have still maintained my most meaningful role of CEO & Founder of Th e Victorian Hands Foundation. TVHF is a nonprofi t organization that I started after I saw a special on elder abuse and neglect. I was only 11 years old, but I knew I wanted to do something to help. So I started volunteering at a lo-cal nursing home by simply spending time talking with the residents.. I then started encouraging other students and friends to volunteer with me on Sundays.

People starting asking us who we were, so I came up with the name Th e Helping Hands Club. In 1998 I renamed the organization Th e Victorian Hands Foundation, in honor of my late aunt Victoria. She was very giving and was a nurse and foster mother, in addition to having three biological children.

Our supporters saw the need and encouraged me to take the organization to the next level, which I did. I fi led the in-

corporation papers, formed a board and then applied for 501(c)3 nonprofi t status. Over the years, we have been able to help bridge the gap between seniors and youth in the community. And we continue to enhance awareness and respect for our elderly among younger generations.

I was fortunate to have the opportunity to participate in Th e National Foundation for Teaching Entrepreneurship’s (NFTE) Biztech program in 2002. NFTE has given me opportunities to network with like-minded entreprenuers of all ages. I have also been able to have access to helpful resources and attend exclusive events.

TVHF has also received numerous grants, awards and rec-ognition from organizations such as the New York Mets and Bank of America. We’ve been featured in several pub-lications, including Th e New York Times, the Daily News and on Fox Business News.

My main secret of success is engaging in things that I am passionate about, and getting others to become passionate as well.

For more information on TVHF, please visit www.tvhf.org. To fi nd out more about me and to request me as a speaker, visit www.havehopespeak.com. My work will be featured in the February issue of Essence Magazine as well as on the cable TV channel TNT.

Hand In HandUsing Entrepreneurial Skills to effect

Social Change

By Nadia Campbell


It was not until my senior year in high school that I dis-covered Entrepreneurship. Until this great discovery, I

was uncertain of my career path. I was sure I wanted to have a career that would fulfi ll my dreams of making a meaningful impact for my family and society.

My senior year in high school I enrolled in an Entrepre-neurship program titled B.O.S.S. (Business Opportunities for Self Starters). Th is was a course designed by Professor Tim Scales from Indiana University East and funded by the state of Indiana. Th e purpose of the course was to teach Entrepreneurship to high school students. I had no idea that the course would become my career.

In just six months I have graduated from High School, started college at Indiana University East where I study Entrepreneurship, started several small business ideas and have had a positive impact on many lives throughout the United States by teaching workshops.

My fi rst product that I designed for the B.O.S.S. program is an all in one broom and dust pan that I call the, E-Z Sweep “Squeez”. It is a product I designed and have been developing to assist restaurant workers make their job eas-ier and more effi cient. I also have a similar product I de-signed called the, E-Z Sweep “Swoosh”, it is to assist shop owners and workers in their clean-up activities.

As my college career began, Professor Scales suggested that if I was a real entrepreneur, I would have many ideas and interests. He is correct and he suggests I form a parent company for my developing ideas. I have recently formed a parent company, Noved Designs.

My parent company, Noved Designs now has prod-ucts in addition to E-Z Sweep, Noved Clothing

Designs, and Devōn Accessories: candles, jewelry, and pin stripping cars.

Becoming an Entrepreneur has been fun for me. It’s a lot of work and has required many hours of my time. I am very excited about the future of Entrepreneurship and what it can off er others as well as myself.

I feel I am making a diff erence in my future while assisting others. I will be providing employment for workers, mak-ing a positive impact on the economy, and representing my family name with pride. In addition to the products I am delivering through Noved Designs, I’m working with Pro-fessor Scales to instruct entrepreneurship and economics to teachers, students and community members.

I am active in leading workshops titled “Build A Rock”. In just three months I have assisted in training over 150 teachers in Indiana and nearly 2,000 students about creat-ing entrepreneurship and market economics. During the same time period, we have traveled with the workshop to New Mexico, Arizona, Maryland, Nevada and Texas teach-ing at schools and the Boys and Girls Clubs.

I am also the producer of a television show about entre-preneurship titled, “In Your Business” and I host a podcast program titled, “Whose Idea was It?”. I have joined the Rotary International club so I could start a Rotaract group on my campus to serve college students who are interested in Business and Entrepreneurship.

I am also serving as the program assistant for the 2009 B.O.S.S. program for high school students. I am an ex-cited and eager Entrepreneur.

By Devon Milholland

CreatingCreating My Own My Own Path Path


When I was young, it was always my dream to start my own business. No alarm clock to yell

at me every morning, no one to boss me around all day, and extra-long weekends would be the life for me! At age 28 though, I’m quickly learning that dreams are just that. What I wouldn’t give to have a free weekend now. Just a single day when I’m not maintaining my website or playing catch-up on my hundreds of unanswered emails. When I had an employer, I actually had time to golf and even had a season pass. Th is year, after starting CiNcity Designs, I can count on both hands how many times I’ve hit the greens! Something isn’t right here, I tell myself. You’re your own boss now, Nic! Go see a movie, or take a vacation. Even my wife tells me that I work too hard. Th e truth of the matter is that I am a victim of my own success. Th ere are too many people now that depend on me to make decisions and keep this E-train (as I call it) moving full steam ahead.

Th e secret to my success is simple. A full-on marketing blitz using everything I know about the market I’m selling to. I live in a small town and cater to a specifi c community of car lovers. Th e kind of car lovers that live, sleep, and communicate on the Internet. Th ey’re part of the car clubs that only exist online and share everything about their car with anyone who will listen. Using this knowledge, I build my custom headlights for cars for the biggest online following and post pictures of them on my website. I have many unique designs and it was only a matter of time before people from these online car communities found them and began circulating them around the internet—free advertising! Also, since I enjoy the product I create so much, and enjoy sharing with others, I’m going to have a booth at Marketplace for Entrepreneurs in January, 2009, to display some of my custom head and tail lights.

My website came online and started recording traffi c levels on the last day of May, 2008. Right away it started recording respectable amounts of traffi c by way of web hits, or clicks. Starting with a couple thousand a week in the month of June, to a commanding 330 million in just the past twelve days! Web site hits do not translate to money in my pocket, of course, but it does mean that what I’ve done so far is working. People are coming to my website, looking at what I’ve done, and are telling people about it. A lot of people! All of this may sound good, and it is, but new problems now occur, like having to buy a dedicated server so that my website never slows down because of high traffi c volumes, hiring employees to keep up with order demands, deciding where the next step in growth will be, and overall time management.

Owning my own business has brought me great joy. I’ve been able to watch my small project grow from out of my tiny condo and into a 1500 square foot shop with fi ve employees in just a few short months. My faith in God and the support of my wife help me keep my sanity when I feel like the pressure is more than I can handle. My friends and family have been supportive as well, which helps make it that much easier to wake up every day and truly love what I’m doing. Also, the support of my community and the help from those who have walked this path before me have been very helpful!

I’ve only been my own boss since the second week of June, 2008, so I don’t feel I can really give anybody solid advice about starting their own business, but if I could share one thing, it would be to make sure your dedication is there. Th is is hard work and

it’s going to require your constant attention. I don’t have any children yet, but I liken a business to having a baby and nurturing it until it can sustain itself without 24-hour care; there are no hours of operation, there isn’t a pause button when things move faster than you’d like, nor is there is there a fast-forward button when things aren’t moving quickly enough. Be prepared for the journey you’re about to face, but most of all, have fun! Th is is yours, and you deserve it!

Nic Cruz and his CiNcity crew

Entrepreneurial SPEED!!!!

BY NIC CRUZ


Phishing is a type of fraud unique to the world of computers and the Internet. Phish-ers steal your personal account informa-tion and passwords by convincing you to share it with them. They do it by sending you an email that looks like it is coming from a legitimate source you trust (like your bank), or from a desperate stranger offering to share great wealth with you. These bogus emails require you to “con-fi rm” your personal information over the Internet.

In this confi dence game, you offer your credit card numbers, passwords, ac-count information, or other personal data in good faith, only to have it stolen. The con artist quickly uses your accounts and passwords to purchase goods, apply for instant credit, and steal your savings.

Phishers typically send you emails that be-gin with the words:

“Dear Valued Customer” (generic • salutation, without your name).

“Verify your account.”•

“Your account has been compro-• mised.”

“If you don’t respond within 48• hours, your account will be closed.”

“Click the link below to gain access • to your account.”

Always question emails requesting personal information — or offers from desperate strangers. Remember, if an email message looks suspicious, it probably is.

”Ask GoVentureWhat are phishing and email scams and how can I avoid them? “

Matching Terms — Small BusinessGoVenture ActivityMatch the following terms with the correct defi nitions by placing the letter that corresponds to each term next to the defi nition you think best describes that term.

free 1-800-331-2282

Entrepreneur Board GameLearn about business and accounting with a unique and fun group learning activity. For home or school. Ages 12 to adult.

Educational Games and Simulations

www.goventure.nettoll

GoVenture Educational Games and Simulations for entrepreneurship, business, marketing, accounting, personal fi nance, investing, math, economics, career and life skills, and more!

Perfect for home or school. Visit our website for product information, demo videos, free trials, and more!

Balance Sheet A business owned by one person. A.

Franchise Shows the entire cumulative fi nancial position at the end B. of an accounting period.

Brand Loyalty A word, symbol, a design, or a combination of these, C. used to distinguish the wares or services of one person or organization from those of others in the marketplace.

Income Statement Measures the operating activity (sales and expenses) that D. has occurred during a specifi c accounting period.

Patent The act of calling something to the attention of the public, E. usually for the purpose of trying to sell a product or service.

Sole Proprietorship Someone who manages, operates, and assumes the risks F. of a business or enterprise.

Advertising The more people know about a business, the more likely G. they are to visit that business if it has what they need.

Bookkeeping Describes where a company is now and where it wants to go.H.

Business Plan A business that is actually owned by someone else, but I. you own and operate a location of that business.

Trademark Helps protect your invention from being exploited by others.J.

Brand Recognition If someone purchases a product and is very satisfi ed with the K. purchase, they are likely to return as a customer in the future.

Entrepreneur The act of maintaining accurate and detailed fi nancial L. records while running your business.

A. F, B. A, C. J, D. D, E. G, F. L, G. K, H. I, I. B, J. E, K. C, L. H

Answers:

www.NationalEweek.org

This Announcement is Sponsored by the Consortium for Entrepreneurship

Education, a 501(c)(3) non-profi t corporation


EntrePrep is a week long Summer Institute for students who want to learn about economic entrepre-neurship education. Th is is a great program; allowing participants to get hands on experience in owning and running a business. Most kids our age don’t get such an opportu-nity! We learned how hard it is to market and sell great ideas.

I am Tiff any Brown, a junior at Paul M Hodgson Vocational Tech-nical High School majoring in business technology. I participated in the EntrePrep program on August 3 - 9 2008, at the University of Delaware. I started a company called Team Green with Jahmya, Jamie, Lauren and Ciera that focused on a trend and mar-ket need to keep environmental issues and the ‘Go Green’ concept at the forefront of everyone’s mind. We worked hard and played hard, enjoying extreme ultimate Frisbee while talking about our ideas. Team Green’s objective was to sell merchandise that en-couraged consumers to save the planet by ‘going green’, raise awareness about recycling and have a better understanding about what causes global warming. We sold canvas bags and T-shirts that had clever phrases with pretty handmade designs using environmentally safe products. We also handed out fl yers with facts about global warming and how con-sumers can help prevent it. After making our product we had to fi nd a place to advertise and sell. We were fortunate to fi nd “Peace

A Pizza” whose theme went along with our Go Green concept per-fectly! On the morning of our business-for-a- day we set up our stand and began selling our prod-ucts. We had to come up with a way to make people stop, so we started saying things like, “Save the planet”, or, “Save the trees”. Once we got someone’s attention we ex-plained our mission. Some people stopped and listened, and others just walked away. Marketing is

not easy but at the end of the day we made a profi t and sold most of our items. Th e best part about the program was creating the product, learning how to work as a team and handle diff erences of opinions. Th e worst part was selling the product. People didn’t even care; they just kept on walking, and they didn’t even want the free information sheet. We learned a lot of lessons that can be applied to the real working world. We also have a better understanding of what it takes to get a business going. Even if you have a good idea, message, product or service you still have to get the message out to the market place and work even harder to try and get other people to ‘act’ on behalf of the mission or buy the product or service. Good thing we were able to learn this lesson in a fun environment with friends, mentors and teachers! Th ank you Jim O’Neill, Delaware Council on Eco-nomic Education, Carrie McIndoe and University of Delaware.

GREEN TEENS ON

TEAM GREENBy Tiffany Brown


The Illinois Institute for Entrepreneurship Educa-

tion (IIEE) invites young entrepreneurs and their instructors to register for the 3rd Annual IIEE Young Entrepreneurs Con-ference to be held in May of 2009 in the Chicagoland area. Students from around the countryparticipate in: Business Workshops, Business Plan Competitions, The Young Entrepreneur Expo, The “E” College Tour, Networkingwith adult and young entrepreneurs, presentations from nation-ally known Keynote Speakers and more! For more information go

to www.iiee.org or call IIEE at (312)587-9296.

In May of 2008 SWAK Designz had the opportunity to compete for the fi rst time at the IIEE Conference held

on May 1 in Illinois. “Before we could get to the conference it was necessary for us to function as a group” says James Hearn, one of the key members of SWAK DESIGNZ. “Th e business part almost seemed to come second.” However, the key com-ponent that each person had is that they were dedicated, willing to work hard and believed in the product that they had to off er.

In the fall of 2007 Janell Allison, James Hearn, Brandon Rector and Randell Lewis were juniors and fi rst year students at Crockett Career and Technical Cen-ter in Detroit Michigan. Each one came from a diff erent high school and had no idea of what was to happen or the jour-ney that they would soon embark upon within the next nine months. Ms Regina Cosey, their advisor, asked “Who wants to do business?” Only four people were willing to step up to the challenge. With-out knowing what was to lie ahead they delved in head fi rst learning and absorb-ing the essentials of how to start and run a business.

“I remember sitting around the table and having to come up with a variety of ideas that we could do as a business. My brain would sometimes hurt. We had to learn how to listen and not discount what may seem like a foolish idea”, says James. “Finally after a few meetings we came up with SWAK DESIGNZ, a gift purchasing business that off ers a variety of stuff ed coff ee mugs to potential customers of any age. Our slogan is “Let Your Gift Be Sealed With A Kiss.” As the days became longer, we knew

that the time was near and our debut was around the corner. We had so much to prepare for. I was nervous about speaking in front of strangers. Other than my teammates I wouldn’t know anyone,” says Janell. SWAK DESIGNZ would compete in the Jump Start grant competition.

“On the day of competition, I wasn’t nervous about presenting in front of a group of people. I just didn’t want to forget my lines or speak too fast. We have a good product - I just wanted to give it my best show.” James Hearn and Tyshay Williams presented in front of four judges who gave them rave re-views on their presentation. Th ey were awarded $150.00 in the Jump Start Grant Competition.

“It was a wonderful learning experience for me. I met a lot of new people and was inspired after seeing all of the cre-ative businesses by other students,” says Tyshay, a 2008 senior. “I hope I can come back and volunteer in 2009.” Ms. Regina Cosey is very familiar with entrepreneurship. Since 2002 she has

had groups such as Wright Graphics (awarded Best Business Plan 2003), Design Tec, Memories of a Lifetime and SWAK DESIGNZ. “One thing that I love about business is that you can always begin again!”

As SWAK DESIGNZ prepares for a new year the lessons learned by the group will not be forgotten. Each one is up for the chal-lenges they will face and bringing a few new people on board.

SWAK SWAK DESIGNZ DESIGNZ

The SWAK TEAM

Future CEO Stars February 2009 2727Future CEO Stars October 2008

Our SponsorsWe would like to thank the sponsors of Future CEO Stars whose forward thinking, support, and

generous contributions made this publication possible. It is organizations like these that keep your education focused, moving forward, challenging, and potentially profi table. To learn more about what they have to offer please feel free to visit their websites listed below.

When an organization really cares,

it shows!!!

27Future CEO Stars May 2008

Appalachian Regional Commission www.arc.gov

Buchholz High School www.bhs.sbac.edu

The Coleman Foundation www.colemanfoundation.org

E*TRADE Financial www.etrade.com

Illinois Institute for Entrepreneurship Education www.iiee.org

Marketplace for Kids www.marketplaceforkids.org

MediaSpark Inc www.mediaspark.com

National Council on Economic Education www.ncee.net

National Museum of Education www.nmoe.org

NFIB Young Entrepreneur Foundation www.nfi b.com/yef

National Foundation for Teaching Entrepreneurship www.nfte.com

NY REAL www.nyreal.org

Réseau des CJE du Quebec www.cjereseau.org

University of Florida www.cei.ufl .edu

Yourhomework.com www.yourhomework.com

USA Today www.usatoday.com/educate

Small Business Development Center www.ohiosbdc.com

AdVanz, LLC

Ohio Department of Education

27

education.ohio.gov

February 2009 Issue

Documents

Transcript of February 2009 Issue