Getting started with_banking | Tally Corporate Services | Tally sales| Tally Customization
February 2008 1. BACKGROUND OBSERVATIONS: COMPETITIVE LANDSCAPE MACRO CONCERNS: TALLY HO UNIFORM...
-
Upload
edward-perkins -
Category
Documents
-
view
216 -
download
0
Transcript of February 2008 1. BACKGROUND OBSERVATIONS: COMPETITIVE LANDSCAPE MACRO CONCERNS: TALLY HO UNIFORM...
1
PROJECT TALLY HO UNIFORMSBENTLEY COLLEGE
February 2008
2
AGENDA
BACKGROUND
OBSERVATIONS: COMPETITIVE LANDSCAPE
MACRO CONCERNS: TALLY HO UNIFORM WEBSITE
HEURISTIC EVALUATION: GLOBAL ISSUES
POST IMPLEMENTATION ASSESSMENT
PROJECT DOCUMENTATION
NEXT STEPS
3
BACKGROUND
Enhanced scopePrimary Role – Heuristic Evaluation of Tally Ho Uniform's
WebsiteSecondary Role – Consultants
Project Team Project Lead Ria Roy
Usability Lead Tara Halwes
Usability Specialist Kyle Bedell
Usability Specialist Justin Onorato
4
BACKGROUND
Tally Ho Uniforms Established since 1948 Ready-to-wear and customized uniforms and accessories to the
airline industry
Identified Business Problem No incremental sales through the web since 2004 Very little traffic
Other concerns Who are the other players? What is their website telling about them? What are they doing and we are not? What are the trends in the marketplace?
5
INDUSTRY BACKGROUND
Revenue
Mar
ket S
hare
ARAMARK
CINTAS
ALSCO INC.
G&K SERVICES
Uniform and Linen Industry (NAICS 81233)Concentrated IndustryDemand is driven by employment trends2,500 companies compete within this space
What are these companies doing? Growth through acquisitions Providers of business solutions Service and customizations Collaborators to reduce operational
overheads
6
GENERAL OBSERVATIONSOF THE PLAYERS WITHIN THE COMPETITIVE LANDSCAPE
Macro Perspective Corporate Mission Professional look and feel Leadership Awards won Wide range of products and/or services
Other Perspectives Structured content layout Trust and credibility Aesthetic appeal Minimum and/or appropriate use of graphics and/or text
7
CONCERNSTALLY HO UNIFORM’S WEBSITE
Use of certain graphics and/or text may be considered inappropriate within this industry
Issues around trust and credibility
8
HEURISTIC EVALUATION: GLOBAL ISSUESAESTHETICS AND MINIMALISTIC DESIGN
SEVERITY FINDING RECOMMENDATION
1-Major Attention-getting devices are overused to the point of distraction.
Remove unnecessary graphics and decorative text treatments.
1-Major Half of the monitor’s vertical space is consumed by the company name, logo and descriptive text.
Ensure prime real estate is given to important items and controls.
1-Major Layout of products within grey tables.
Provide clear borders or other separation between products.
9
HEURISTIC EVALUATION: GLOBAL ISSUESAESTHETICS AND MINIMALISTIC DESIGN
SEVERITY FINDING RECOMMENDATION
2-Moderate Images of items are often poor quality and obscured by a watermark .
Provide clearer images of individual items for sale and remove the watermark from the image.
2-Moderate Product layout is unattractive and takes up more space than necessary.
Use a more compact and cleanly organized layout for each product.
10
HEURISTIC EVALUATION: GLOBAL ISSUESREADABILITY
SEVERITY FINDING RECOMMENDATION
2-Moderate Category links at the bottom of the page are unreadable on the cloudy sky background.
Use solid background color behind text that contrasts with the text color.
2-Moderate Colored text is used to indicate which colors an item is available in.
Keep text labels for “available colors” in the same color as other informational text. Instead, use color swatches to represent choices.
11
HEURISTIC EVALUATION: GLOBAL ISSUESCONSISTENCY AND STANDARDS
SEVERITY FINDING RECOMMENDATION
1-Major Inconsistency in product names across product pages.
Use consistent placement, naming and font treatment for all products.
2-Moderate Layout of product information is inconsistent within and between pages making it difficult to predict what is associated information.
Do not change the layout of associated pieces of product information significantly between products or pages.
3-Minor Availability of items labeled “discontinued” is unclear.
Label discontinued items consistently with an indication that they are available and instructions on how to get them.
12
HEURISTIC EVALUATION: GLOBAL ISSUES
CATEGORY SEVERITY
FINDING RECOMMENDATION
Trust and Credibility
1-Major Trustworthiness and security of the transaction hosting site (justaddcommerce.net) are extremely suspect.
Consider using a well-known online payment system like PayPal. Stop using the justaddcommerce.net host until users can see that trust is verified.
Help and documentation
2-Moderate
No help is available on the Cart page.
Provide links to help about important or potentially difficult interactions with the site.
Error prevention
3-Minor Options for each item have no descriptions on the cart page so the values are out of context and meaningless.
List descriptions of each option on this page rather than “Option #”.
13
NEXT STEPSDESIGN
Wireframes
Usability Study
Redesign of the website
14
15
POST IMPLEMENTATION ASSESSMENTGROUP ONE
16
CONTENTS
PEAT ANALYSIS
PROJECT PROFITABILITY
LESSONS LEARNED
GROUP OBSERVATIONS
17
PEAT ANALYSISAVERAGE OF PEAT SCORES
-0.2
0.2
0.6
1
Scores ranged from -0.4– 0.6
Scores ranged from -0.1 – 0.3
Scores ranged from 0.9 – 1.0
18
PEAT ANALYSISVARIANCE ANALYSIS
00.40.81.21.6
Middle Ground
Agreement
Way-off!
19
PROJECT PROFITABILITY
THIS IS HOW WE WORKED … ESTIMATIONS VS. ACTUAL
EST. ACT.
HOURS 80 59
TOTAL COST
USD 10,000
USD 7,375
PROFIT = $2,625
20
LESSONS LEARNED
Immediate planning is key Allow for project buffers Emulate current structure and templates for
future projects Better PMIS
Lack of folder structure in Google groups Dangerous to take on a project lead with no
experience in the project lifecycle especially with time constraints
Instant communication is key! Immediate addressal of concerns is criticalNEXT STEP …
DEBRIEF TEAM ON ROLES, RESPONSIBILITIES AND ACCOUNTABILITIES OF A PROJECT LEAD
21
GROUP OBSERVATIONS
AREA CONCERNS
Project Peaks and Troughs
Until the final hours of the project, morale was high. The time pressure during the endgame wore us down as we struggled to balance our remaining work with a limited timeframe.
PMIS Google Groups lacks important organizational features (like folders!) that would have made information management easier.
Project Manager Role
Personally, I am still unsure as to the exact roles of a project manager.
Dangerous to take on a new project with the lead having little to no experience, and with time constraints, the pressure is on the lead during the peak.
Risk Management
While we planned for contingency situations, we neglected to adequately plan for the greatest risk: running out of time.
22
GROUP OBSERVATIONS
AREA POSITIVE COMMENTS
Team Dynamics
The consensus on the global/macro problems of the site were unanimous.
Communication between members was rapid and efficient, allowing for project activities to be supported effectively.
Risk Management
There were delays, but they were handled smoothly without affecting the final output.
Project Management
There was a lot of good, detailed exchange of work estimates for scoping.
Project Planning
Always had clear touch-points for the future and deliverables were always ready.
Project Quality
We didn't really have to go back and redo tasks.
Scope Enhancements
The role of the team was enhanced to play the role of management consultants, so we are not playing a Human Factors role only.
23
PROJECT DOCUMENTATION
24
CONTENTS
PROJECT PLAN
PMIS
PROJECT TRACKING
CONTINGENCY PLANNING
25
PROJECT PLAN
27
PROJECT TRACKING
PROJECT LEAD’S CALENDAR
Note: The Project Plan served as a primary Project Tracking sheet for the group
28
PROJECT TRACKING
EVENT REMINDERS SENT TO THE GROUP
29
CONTINGENCY PLANNING
Note: One of the uncontrollable risks anticipated by the group is related to Tally Ho Uniform’s website. In the event that Tally Ho Uniform’s website were to change, we had screen-shots to serve as our back-up for the duration of this project