feb 28
10
Title_ Bi-Lateral Conference Category_ Typography Format_ Book, Badge, Poster, Mailer Client_ Designer’s Typeface_ Vitesse (Sans and Serif), Blender Course_ Typography 4 Instructor_ Ariel Grey Name_ Melissa Yukiko Gallant Class_ Senior Portfolio Instructor_ Mary Scott Semester_ Spring 2011 /03 /04 >> >> >> + + _ _ >> process_ >> objective_ In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action. My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communi- cating the same problem but with different priorities all of which make design engaging. Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance. >> 01 02 03 04 05 06 07 08 09 10 observation _ 01: white and grey matter
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portfolio sketches from feb 28
Transcript of feb 28
Title_Bi-Lateral Conference
Category_Typography
Format_Book, Badge, Poster, Mailer
Client_Designer’s
Typeface_Vitesse (Sans and Serif),
Blender
Course_Typography 4
Instructor_Ariel Grey
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>> process_
>> objective_
In a scientific context, an experiment is a test of an idea; a set of actions performed to prove or disprove a hypothesis. Experimentation in this sense is an empirical approach to knowledge that lays a foundation upon which others can build. It requires all measurements to be made objectively under controlled conditions, which allows the procedure to be repeated by others, thus proving that a phenomenon occurs after a certain action, and that the phenomenon does not occur in the absence of the action.
My approach to this project was to break down the way people think and how they approach design problems. Designer’s predominantly think either with the left side of their brain or right side of their brain. My goal was to show how each designer, left or right, would handle a given problem and the solution that would follow. The solutions that were to be discovered both lead to a visual form of communi-cating the same problem but with different priorities all of which make design engaging.
Develop an conference based around the idea of experimental typography and design a book, schedule, mailer, name badge and poster to intrigue and engage the audience in attendance.
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observation _ 01: white and grey matter
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![EXPO 28 FEB [Recuperado]](https://static.fdocuments.net/doc/165x107/55cf9226550346f57b940578/expo-28-feb-recuperado.jpg)
