FEB 2017 8 BITS OF THE LATEST FROM 8-Bit · Google's Virtual Reality Short Film: First VR film ever...
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8 - Bit It’s no secret that storytelling is a key tool for brands and marketers that want to connect with consumers—and boost sales. "There's plenty of popular demand for good stories, if binge- watching, binge-listening, and binge- reading statistics are an indicator," explained Ilya Vedrashko, svp and director of research at Hill Holliday's consumer research arm, Origin. "Stories move not only people, but they also move product." FEB 2017 ALL CONTENT IS DIGITALLY RECYCLED AT MULLEN LOWE DUBAI. NO INTELLECTUAL PROPERTY IS WASTED Facebook to Test Mid-Roll Video Ads in Publishers’ Video Posts The answer to the long-asked question of how Facebook plans to monetize videos may be here, and users aren’t going to like it. The social network will begin testing a new mid-roll video ad format on videos posted by publishers. According to KaKa, the mid-roll ads will appear after users have watched at least 20 seconds of publishers’ videos, and the social network and the publishers will share revenue from the ads, which will be sold by Facebook. Read more >> Last year, the theme was disruption. In 2017, the word we are looking for is "experience." I'm not saying there's anything wrong with disruption. The quest to disrupt has become Silicon Valley's crusade, an almost sacred raison d'etre that seems to drive the industry. But what about the experience? The unmentioned side effect of disruptivity is that it temporarily blinds us to the quality of the experience we get from those technologies. Why the Most Important Word in 2017 Will Be 'Experience' Read more >> Instagram Is Getting Ready to Introduce Live Stories to Users Globally Google's Virtual Reality Short Film: First VR film ever to be up for an Oscar Google is now competing with the Ryan Goslings and Emma Stones of Hollywood. The Academy named Pearl, an animated short created by the tech company, among its nominees for best animated short film of 2016. But Pearl isn't just any animated short—it was created for virtual reality, making it the first of its kind to be considered for an Oscar. Read more >> Read more >> How Storytelling Is Helping Brands Sell More Products: Infographic Instagram is about to let everyone around the world "go live." The company is expanding its live video offering, Instagram Live Stories, to users worldwide. The Facebook- owned platform said it's rolling the feature out to more countries over the next week. "From real-time makeup tutorials to live DJ sets, it's been exciting to watch as the community shares new sides of their lives," Read more >> New Google feature will change how you search forever Google has introduced a potentially game- changing update for its Android app that provides offline features for its search results. Searches made while offline will now be saved and automatically run as soon as the the device gets an internet connection again. This is particularly useful when faced with a spotty or unreliable data connection, as millions of frustrated mobile users can attest. Read more >> Read more >> 2017 is the year, after all, when mobile ad revenues are projected to eclipse their counterpart on desktop. Mobile is also expected to consume about three hours per day of the average consumer’s time. There are other things happening in the advertising world, of course, but mobile will continue to be the focal point of all the action. As tools and data improve, marketers will aim to capitalize on the intimate nature of mobile as a medium. What to Look for in 2017: Mobile, Video, AI Read more >> Eighty-six percent of B-to-C marketers in a recent study say they will be including content marketing in their budgets this year. That makes plenty of sense because it's no secret that as consumer attention scatters across channels, devices, times and places, simply hammering people over the head with paid advertising is becoming harder to do. It's Time Marketers Rethink Their Commitment to Content 8 BITS OF THE LATEST FROM
Transcript of FEB 2017 8 BITS OF THE LATEST FROM 8-Bit · Google's Virtual Reality Short Film: First VR film ever...
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It’snosecretthatstorytellingisakeytoolforbrandsandmarketersthatwanttoconnectwithconsumers—andboostsales."There'splentyofpopulardemandforgoodstories,ifbinge-watching,binge-listening,andbinge-readingstatisticsareanindicator,"explainedIlyaVedrashko,svpanddirectorofresearchatHillHolliday'sconsumerresearcharm,Origin."Storiesmovenotonlypeople,buttheyalsomoveproduct."
FEB 2017
ALL CONTENT IS DIGITALLY RECYCLED AT MULLEN LOWE DUBAI. NO INTELLECTUAL PROPERTY IS WASTED
Facebook to Test Mid-Roll Video Ads in Publishers’ Video Posts
Theanswertothelong-askedquestionofhowFacebookplanstomonetizevideosmaybehere,andusersaren’tgoingtolikeit.Thesocialnetworkwillbegintestinganewmid-rollvideoadformatonvideospostedbypublishers.AccordingtoKaKa,themid-rolladswillappearafterusershavewatchedatleast20secondsofpublishers’videos,andthesocialnetworkandthepublisherswillsharerevenuefromtheads,whichwillbesoldbyFacebook.
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Lastyear,thethemewasdisruption.In2017,thewordwearelookingforis"experience."I'mnotsayingthere'sanythingwrongwithdisruption.ThequesttodisrupthasbecomeSiliconValley'scrusade,analmostsacredraisond'etrethatseemstodrivetheindustry.Butwhatabouttheexperience?Theunmentionedsideeffectofdisruptivityisthatittemporarilyblindsustothequalityoftheexperiencewegetfromthosetechnologies.
Why the Most Important Word in 2017 Will Be 'Experience'
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Instagram Is Getting Ready to Introduce Live Stories to Users Globally
Google's Virtual Reality Short Film: First VR film ever to be up for an Oscar
GoogleisnowcompetingwiththeRyanGoslingsandEmmaStonesofHollywood.TheAcademynamedPearl,ananimatedshortcreatedbythetechcompany,amongitsnomineesforbestanimatedshortfilmof2016.ButPearlisn'tjustanyanimatedshort—itwascreatedforvirtualreality,makingitthefirstofitskindtobeconsideredforanOscar.
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How Storytelling Is Helping Brands Sell More Products: Infographic
Instagramisabouttoleteveryonearoundtheworld"golive."Thecompanyisexpandingitslivevideooffering,InstagramLiveStories,tousersworldwide.TheFacebook-ownedplatformsaidit'srollingthefeatureouttomorecountriesoverthenextweek."Fromreal-timemakeuptutorialstoliveDJsets,it'sbeenexcitingtowatchasthecommunitysharesnewsidesoftheirlives,"
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New Google feature will change how you search forever
Googlehasintroducedapotentiallygame-changingupdateforitsAndroidappthatprovidesofflinefeaturesforitssearchresults.Searchesmadewhileofflinewillnowbesavedandautomaticallyrunassoonasthethedevicegetsaninternetconnectionagain.Thisisparticularlyusefulwhenfacedwithaspottyorunreliabledataconnection,asmillionsoffrustratedmobileuserscanattest.
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2017istheyear,afterall,whenmobileadrevenuesareprojectedtoeclipsetheircounterpartondesktop.Mobileisalsoexpectedtoconsumeaboutthreehoursperdayoftheaverageconsumer’stime.Thereareotherthingshappeningintheadvertisingworld,ofcourse,butmobilewillcontinuetobethefocalpointofalltheaction.Astoolsanddataimprove,marketerswillaimtocapitalizeontheintimatenatureofmobileasamedium.
What to Look for in 2017: Mobile, Video, AI
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Eighty-sixpercentofB-to-Cmarketersinarecentstudysaytheywillbeincludingcontentmarketingintheirbudgetsthisyear.Thatmakesplentyofsensebecauseit'snosecretthatasconsumerattentionscattersacrosschannels,devices,timesandplaces,simplyhammeringpeopleovertheheadwithpaidadvertisingisbecominghardertodo.
It's Time Marketers Rethink Their Commitment to Content
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