Feb. 2012 Techmeetups V2

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    22-Nov-2014
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Transcript of Feb. 2012 Techmeetups V2

  • 1. Lessons learned from launching 5 apps Crosswords Cigarettes Dico Enigmes Crazy nder +1 Prnoms Gogo Colors Toze Labs - TechMeetup - 2012-02-15mardi 14 fvrier 12
  • 2. Presentations Toze Labs - TechMeetup - 2012-02-15mardi 14 fvrier 12
  • 3. Toze Labs - TechMeetup - 2012-02-15mardi 14 fvrier 12
  • 4. 5 ugly apps Crosswords Cigarettes Dico Enigmes Crazy nder +1 Prnoms Gogo Colors 2010 2011 2012 Toze Labs - TechMeetup - 2012-02-15mardi 14 fvrier 12
  • 5. TvShow Time managing your shows is now as fun as watching them Toze Labs - TechMeetup - 2012-02-15mardi 14 fvrier 12
  • 6. Lessons learned how to build a mobile app how to market a mobile app Customer relationship Mobile business models Toze Labs - TechMeetup - 2012-02-15mardi 14 fvrier 12
  • 7. How to build a mobile app space driven design reuse and copy other apps tableview kingdom www.cocoacontrols.com / www.iconfinder.com Toze Labs - TechMeetup - 2012-02-15mardi 14 fvrier 12
  • 8. How to market a mobile app we are invisible appboosters : beware the useless ones blogs : how to interest them user pikes are easy, traction is not be lucky appannie.com / iphon.fr / freeappmagic / appgratuites.com Toze Labs - TechMeetup - 2012-02-15mardi 14 fvrier 12
  • 9. Customer relationship hard with appstore direct channel in the app other direct channels : facebook & twitter meet them zendesk.com / uservoice.com / mailchimp.com Toze Labs - TechMeetup - 2012-02-15mardi 14 fvrier 12
  • 10. mobile business models in-app rocks / banners suck sponsored price-drop paid apps are hard to sell Lite version Affiliation www.bemyapp.com Toze Labs - TechMeetup - 2012-02-15mardi 14 fvrier 12
  • 11. tvshow time Track, discover and share your tv shows in a fun and beautiful way 150,000 downloads 5,000 4 months of development Toze Labs - TechMeetup - 2012-02-15mardi 14 fvrier 12
  • 12. Using what weve learned how to build a mobile app great ux & technicaly advanced how to market a mobile app blog articles - Appboosters Customer relationship direct channel in the app Mobile business models affiliation / freemium Toze Labs - TechMeetup - 2012-02-15mardi 14 fvrier 12
  • 13. dont think too much. try and iterate Toze Labs - TechMeetup - 2012-02-15mardi 14 fvrier 12
  • 14. Questions? Toze Labs - TechMeetup - 2012-02-15mardi 14 fvrier 12