Personal Instant Messaging Seminar – Barcelona 2009

Pavel RoytbergProduct DirectorMTS OJSC

2 MTS Group Overview

MTS Group at a glance

  Operating in 6 countries in Eastern Europe and Central Asia  Russia, Ukraine, Belarus, Uzbekistan, Turkmenistan and Armenia  Population coverage area of over 230 million people   91.7 million total subscribers as of September 2008

  Mobile broadband solutions:   Launch of 3G/HSPA networks in Russia and Uzbekistan in 2008   Launch of CDMA-450 broadband data network in Ukraine in 2007

  MTS is one of Russiaʼs top corporations  Rated one of the most transparent companies in Russia by Standard & Poorʼs  Corporate Governance Ratings:

-  Standard & Poorʼs CGS (intʼl) 7; CGS (natʼl) 7.3  Credit Ratings:

-  Moodyʼs Ba2/ Outlook Positive -  Standard & Poorʼs BB/ Outlook Positive -  Fitch BB+/ Outlook Negative

  MTS named as BRANDZ™ Top 100 Most Powerful Brands  MTS first and only Russian company to be included  Enters global rankings at #89 with a brand value of over $8 billion

3

MTS Russia overview

  Founded in 1993; commercial launch of operations in 1994 in Moscow:

 GSM 900/1800 licenses for entire territory (excluding Penza and Chechnya regions)

 Renewed brand image in May 2006  Awarded 3G license in April 2007   3G network launched in May 2008

  Key market indicators of MTS Russia:  Subscribers: 61,882,046*  Subscriber market share: 34.5%*  Penetration: 123.7%*

**Source: IMF, October 2008

***Source: IMF, November 2008 * As of September 30, 2008; source for market data AC&M-Consulting

Moscow Moscow

Key facts about Russia**

 Population: 141.4 mln  Population density: 8 per km2  GDPNOM: $1,778.69 bn (2008E)  GDPREAL growth: +6.8% (2008E in natʼl currency)***  GDPPPP : $2,285.21 bn (2008E)  GDPPPP growth: +9.4% (2008E)

4

MTS: Messaging Services

Assuming average value of messaging APPM, revenue increase will be based on launching SMS&MMS bundles and additional messaging services targeted to Internet users:  Mobile Mail  Instant Messaging

Task for 2009 : to keep dynamic growth

Expected Revenue Increase in 2009:

+12,4% Expected SMS MOU in 2009 (per month):

65 SMS

Expected revenue increase from SMS roamers:

>35%

5

IM market in Russia

  IM users in Russia ~ 20 mln (50% of Internet users)

  ISP IM share market:

-  ICQ has the largest market share beacuse it was the first player on the Russian IM market. A number of independent software developers are writing ICQ clients (QIP, Miranda, Agilemobile, IM+ etc.).

-  Mail.ru Agent is a proprietary IM of Mail.ru, the biggest free mail portal in Russia with over 30M subscribers.

-  MSN messenger is mostly used as a corporate messenger.

6

Interconnect: history of the project

  While launching IM service, MTS discussed the idea of joint IM community with ICQ and Mail.ru. ICQ and Mail.ru rejected the proposed model of cooperation, willing to promote their own branded services.

  After the test launch of Chat service, Big Three Russian operators reached an agreement on joint IM community.

  It was agreed to accept MTS proposal to brand joint IM service as “Chat”

7

Mobile IM: current situation

• launched: March 2008 • clients available: embedded, J2Me, Symbian, PC • MIM model: own community • interworking: in progress

• launched: April 2007 • clients available: embedded, J2Me, Symbian, PC • MIM model: own community • interworking: in progress

• launched: December 2008 • clients available: embedded • MIM model: own community • interworking: in progress

8

MTS statistics

-  Number of messages sent in 2 months - 176 594

-  Average number of messages per day – 2 850

-  Average number of messages per day per subscriber – 12

-  All most active subscribers are using Chat rooms

Dec-08 – Jan-09 Traffic Statistics (based on tracking of 250 most active users)

December 2008 Number of Chat users – 283 966

Even for a relatively low number of subscribers, MOU per subscriber is rather high.

9

Problems and Solutions

Problem Solution applied

Difficult to connect to the service Service activation and settings download in one command

PC client design Several new designs were developed

Unstable service operation Reduction of maintenance time, use of upgrade packs

Problem Solution planned

Small user base Interconnect with Beeline and Megafon (March 2009)

Limited number of J2ME clients, lack of WEB and WAP clients IM service Roadmap for 2009

10

Interconnect features

Parameter MTS Beeline Megafon

Service Name Chat

Date of launch March 2008

Common IM community

Common promotion campaign

Messaging features

Presence features

Contact list features

Group communication features

11

MIM Roadmap

  Enhance the service

IM Blogging & Social networks

Bots in contact list

Integration with content

services

  Experiencing different pricing models:

Mobile IM financed by advertisers

- all messages sent to the special virtual contact will be published in blog or on social network page

- virtual contacts in IM contact list: news, finance, sport, weather, TV program, translator

- SDK will allow MTS to create new content IM based services

- New J2ME clients with inserted advertisement feature will allow to offer special discounts to our subscribers in exchange for receiving the advertising information

Instant Messaging is one of major VAS revenue drivers in coming 3 years