Features that matter

@hasanga

Quick question.

This is why software sucks!!Developers think how easy to

code it… Then software becomes

developer friendly but not user friendly.

- Kosala Perera to Me

On an average, IT projects run 45% over budget and 56% less value than predicted.

- Source: University of Oxford

How do we ensure we ship the right bundle of features?

Well, there’s one way to find out;

The Lean Startup, turn to page seventy-five!

- Yngvar Ugland to Kosala Perera to Me

Lean Startup is based on

constant cycles of Building,

Measuring, &Learning very

quickly.

Bad news travels fast. A dissatisfied shopper tells around 10 other people about the shopper’s bad experience.

First 100 users!How to retain them?

Empathy. Know the user. Remember you are not the user.

Let’s open a COFFEE SHOP!

What do you want ina Comfortable and a Useful Coffee Shop?

Users can’t always tell you what they need, but they will always tell you what’s wrong.

Customers promote products that

trigger feelings ofdelight and satisfaction.

- Noriaka Kano

How would you know what features will make an

impact?

How?

- Ask 2 Questions for each feature

1 Positive Question, and 1 Negative Question

- 5 Emotional responsesLike, Expect, Neutral, Can Tolerate, and Dislike

How?

- Identify features you want to ship

- Prioritize each feature- Compile a Product Backlog

You are almost always wrong about your users.

http://www.mindtheproduct.com/

http://www.mindtheproduct.com/

Basic Expectation is a

feature you expect to

work, and you will bedissatisfied if its not there.

http://www.mindtheproduct.com/

Satisfier is a feature that

can make you satisfied when fully implemented,

but you will be dissatisfied

if its not there.

http://www.mindtheproduct.com/

Delighters are features

that can make you WOW,

but doesn’t disappoint

you when not there.

Invest on the order of Basic expectations, Satisfiers, andthen Delighters.

Not worth invest in Expectations that are already Satisfied.

Worth investing on Delighters and

Satisfiers.

http://www.mindtheproduct.com/

Lets do it again?

- Identify features you want to ship

- Reprioritize the Product Backlog

http://www.mindtheproduct.com/

Delightful features become

Basic Expectations once it

has become something

users expect.

Ask the 3rd Question for each feature,

How important it is?

You have to include 3 Delightful experience for each bad experience that

causing.

What you just did?

- Gather exciting features- Remove clutter- Invest on what matters most- Communicating the ROI- Doesn’t burnout the team

A great product is deep. It doesn’t

run out of features and functionality

after a few weeks of use. - Guy Kawasaki

Useful references?

- Kano Model by Noriaka Kano- Lean Series: Lean Analytics- Lean Roadmapping by Bruce

McCarthy- 2 Jars of Marbles by Google

Engineer happiness not products

@hasanga