FEATURES ARTICLES Digital - Yorkshire...

Digital pulse

FEATURESTraversing the Pennines

in comfortEngineering winners

Northern Powerhouse funding

ARTICLES

Waterfront resurgenceMaking power

from waste

CONNECTING, SUPPORTING & REPRESENTING BUSINESS

West & North Yorkshire Chamber of CommerceBritish Chambers of CommerceAccredited

West & N

orth Yorkshire Business

West & North

Yorkshire

Business

The magazine for business professionals in Yorkshire.Rub shoulders with the biggest brands in Yorkshire, without breaking your budget.

Media Pack

Yorkshire

Business

Digital landscape

FEATURESFabrics of the futureBlooming ambitionCreative Yorkshire



West & N


Q2 2018

Q2 2018

West & North

The future is what we make it



West & N


Q3 2018

Q3 2018

West & North

Yorkshire

Business

Yorkshire

Business

Ready for take off

FEATURESTransPennine Express

lead the wayFrom seeds to spuds

with McCain

ARTICLESSecuring your digital assets

Award-winning customer care



West & N


Q4 2017West & North

Driven by local talent

FEATURESGordons LLP makes the case for customer careJanet Street-Porter lets

off steam at National Railway MuseumGrand ambitions

for new restaurant

ARTICLESBrexit means business

Entrepreneur begins adventure


Q3 2017


West & N

orth Yorkshire Business Q3 2017

West & North

Yorkshire

Business

Yorkshire

Business

Geared up for export

FEATURESLeeds Beckett University investsAre you ready for auto-enrolment?G+E= Customer Service



West & N


Q1 2018

Q1 2018

West & North

08455 240 240 [email protected] www.yorkshire-business.co.uk @WNYorkshire_Biz

Raise your profileMagazine content includes features, profiles, articles and lifestyle stories from businesses around the region.

These advertising opportunities allow businesses to raise their profiles while sharing knowledge, lifestyle trends and business insights.

COVER FEATURE£4,000Front cover plus four pages, one can be an advert

FEATURE SPREAD£2,000Two pages : 700-800 words with full page photograph

PROFILE PAGE£1,000One page : 300-400 words, one photograph and logo with company information

CASE STUDY£2,000Two pages, 500-800 words, up to 5 photographs

MEMBERS NEWSFree - Chamber members onlyArticle : 50-125 words

NEWS ARTICLE£1,000Article : 100-150 words

LIFESTYLE PAGE£1,000Article : 300-500 words

TOPICAL ARTICLE£1,0001 page with photography, 200 words

FeatureSpread your message over several pages, with in-depth interview, insightful article and business commentary.

ProfileRaise your company profile, talk about your business and what make your offering unique and relevant.

ArticleTopical articles or expert opinion on business subject from across the region.

LifestyleFashion, food, cars! From brum brum to yum yum! Aspirational products for different lifestyles.

Often referred to as “the first craft beer bar in Britain,” Leeds North Bar is credited with influencing a new wave of craft beer bars and breweries around the country, with many citing North Bar as one of the original driving forces behind the craft beer revolution in the UK.North Bar quickly became renowned for its alternative approach, quirky style and excellent, friendly service - winning the prestigious ‘Best place to drink in Britain’ in the Observer Food Monthly Awards.

Over 20 years, owners John Gyngell and Christian Townsley have increased the North Bar group to a total of seven venues and in 2015 they turned their 10-year dream of making their own beer into a reality by opening a 15bbl brewery in Leeds, North Brewing Co.

The opportunity for growth was there, with demand outstripping supply for their products. Christian says “Many say this is a great problem to have, but for us, delivering stock on time is crucial – We work hard to maintain our standards of service, and no one wants to let their customers down.”

Christian and John looked into what support was available to increase their investment potential, and found out about the Ad:Venture programme, a European Regional Development Funded programme covering the Leeds City Region.

Christian said: “I was delighted to announce we had been successful in our application for the grant of £21k. The application process was hard work but regular meetings with my advisor were invaluable and my experience of writing a thorough business plan as a part of the Goldman Sachs 10,000 Small Businesses programme equipped me for what was described to me by the Senior Economic Development Officer as 'the best he’d seen in a long time'!

I’m sure there are similar programmes for growth grants around the country. In addition to that, we’ve also been successful in our application for a grant of around £1200 towards acquiring ‘SALSA’, a food safety accreditation which will open up further opportunities to us whilst implementing further controls to ensure our QC.

I couldn’t have done it without the support of my team, in particular my business partner, our Finance Director and our Head Brewer. For anyone looking to grow their business and generate jobs it’s well worth investing time to research what funding is available.”

Brewing capacity is now doubling in October 2017, adding several brewing vessels and enabling the brewery to meet current demand, with their beers are now widely available throughout the UK as well as being exported to eight European countries.

Driven by passion for great beer, this Brewery comes with an unparalleled wealth of experience, knowledge and existing industry relationships, both in the UK and abroad and their capacity for growth is as great as the worlds love for exceptional craft beer!

Masters of their craft

30West & North Yorkshire Business West & North Yorkshire Business Q1

31Q1

CONNECTING BUSINESS

Cyber-crime help ECSC to grow

Skills injection boosts turnover Through the LEP Skills Service, Malosa Medical, a leading manufacturer of single-use surgical instruments and procedure packs for ophthalmology and aesthetic surgery, applied for three different bouts of skills training over a year’s period. The first round of training was to assist the company in email marketing techniques, enabling them to develop business accounts in new and emerging global markets.

Staff in senior positions at Malosa Medical took part in supervisory skills training to build on existing expertise to support the supervisors’ leadership skills and enhance levels of productivity through better management of staff.

Finally, Malosa trained in how to use video production and editing software, enabling the company to expand its in-house marketing ability, and showcase their products and services to potential customers.

In total, the company received £5,361 funding towards the training programmes which has enabled them to work towards the next stages of their growth plans.

Major investment in micro funding

In the light of uncertainty, Brexit and unpredictable world politics a very positive step has been taken towards investing in the UK Northern economy.

In February the Northern Powerhouse Investment Fund was officially launched.

Over the next five years £400 million will be invested into the North. The Business Enterprise Fund we’re delighted to be a key part of its delivery, having tendered for and won the Microloan Fund alongside Finance For Enterprise.

Keeping the wheels of industry turningWe all know that we live and work in the best part of the country. I think that it makes us proud, but without being arrogant. Yorkshire has always had a strong image, but that doesn’t mean that we should rest on our laurels.

It’s a competitive world out there, and so the more we can draw attention to the region’s attractions, the better. As well as the great businesses that we have, Yorkshire has a great story to tell in other ways: tourism, literature, art, theatre, sport, to name a few.

On the latter point, this month (April) sees the Tour de Yorkshire take place for the third successive year. Last year, some of the world’s greatest cyclists – Bradley Wiggins, Thomas Voeckler, Steve Cummings, for example – helped attract more visitors here. Scarborough, Malton, Tadcaster, Harrogate, Bradford and Keighley all feature prominently this year.

It’s true that there are still many uncertainties in the world – in business, the economy and politics, for example – but, as the man who created the Tour de Yorkshire said recently, there is a “real buzz around the county”. Gary Verity also said that there is nothing that the county cannot achieve.

We have to maintain that momentum and keep going about our business in the usual way – with confidence, pride, ambition and resolve.

Stephen Wright Chairman, West & North Yorkshire Chamber of Commerce

Law firm leads the way with apprentice schemeYorkshire law firm Gordons’ ground-breaking legal apprenticeship scheme is celebrating its first graduate following 23-year old Bryony Russell’s qualification as a chartered legal executive employment lawyer.

The milestone occasion marks just over five years since Gordons launched its innovative legal apprenticeship programme. It was the first of its kind in the legal sector when it was introduced as Gordons apprentices train as chartered legal executive lawyers to the maximum Level 6, which is an honours degree equivalent, rather than the Level 3 offered by most similar schemes.

The firm created the Gordons Apprentice Programme (GAP) to provide an alternative route into the

profession for bright youngsters without needing to attend university.

Reacting to her achievement, Bryony said: “I’ve been provided with on-the-job training from day one and given a fantastic opportunity to establish a legal career.

“The experience and knowledge I have gained from working with other fee earners have helped me continuously grow and develop. I am now putting everything I have discovered over the apprenticeship into practice.

Since GAP’s inception, the firm has taken on 17 apprentices. The programme involves 18-year old school leavers training as chartered legal executive lawyers over five years, through practical experience and academic study. Gordons pays their salaries and course fees, meaning they have no student debt.

Blazing a trail across YorkshireYorkshire Building Society has launched a search for new apprentices across the Yorkshire region to come and work for the UK’s second largest building society.

The Group is offering 24 apprenticeships in numerous roles covering IT, marketing, risk, customer service, HR and finance, predominantly at its Leeds and Bradford main office sites.

All apprentices at Yorkshire Building Society are paid above the living wage and are recruited on a permanent contract, which entitles them to all of the same benefits as a non-apprentice.

The roles form part of the Department for Business, Innovation and Skills’ Trailblazer programme aimed at encouraging employers to create business-focused apprenticeship opportunities.

This intake will be double the size of last year’s, the first time the society ran a formal apprenticeship scheme.

Service with a smile wins awardThe Welcome to Yorkshire White Rose Awards recognises the very best of the industry in Yorkshire. This year Bettys was presented with the top accolade for ‘Outstanding Customer Service’.

The award honours all the staff who work in our six Cafe Tea Rooms. Bekki Clover, Bettys Front of House and Retail Training Manager, said: “We work to ‘be of service, to be the best’ – and it’s fantastic to be recognised for it by Welcome to Yorkshire.”

Luxair extracts strong sales Ripon-based Luxair UK supplies a range of designer kitchen extraction hoods to trade and consumer markets across the UK.

Luxair UK are targeting £4 million turnover this year following a recent £1.5 million surge in internet sales.

Backed by a £100,000 business loan from Finance Yorkshire, Luxair is now moving into the bathroom and hotel sector, having developed bathroom cabinets with built-in extractor fans to prevent mirrors becoming steamed up.

Bradford-based cyber-security firm, ECSC Group, has doubled its staff from 50 to 100 since December 2016 and has opened a new operations centre in the city.

Recently listed on the Alternative Investment Market with a £15 million valuation, due to recent successes, and it has a tenth of the FTSE 100 as its clients. With offices in London, Edinburgh and Cardiff, the firm is also soon to go global, with an operations centre to be opened in Brisbane, Australia later this year. Cyber-security has become a significant business issue over the last few years, and Ian Mann, ECSC Chief Executive, plans to tackle it head-on.

“ECSC is currently in an exciting growth phase, as we use the proceeds from the successful listing in December to execute our expansion plans. High-profile attacks continue apace, which means companies are assessing their cyber-security needs with greater importance.”

The Chamber’s Mike Cartwright went to the event, which was attended by Bradford’s Lord Mayor, Geoff Reid.

“It’s unfortunate that cyber-threats are yet another issue that businesses have to deal with but good to know that Bradford firms like ECSC can compete with the best in this area,” said Mike.

12West & North Yorkshire Business Q2

13Q2 West & North Yorkshire Business

WEST & NORTH YORKSHIRE

“At the Grand, we felt that there was a demand for this style of flexible dining. We want people to feel that they can just come into our restaurant and not feel pressured to sit at the table for two to three hours. So whether you want a quick lunch with one plate and a glass of wine, or you want to stay for two hours and go through the menu dish-by-dish, the choice is there for you.”

With the new menu, Craig and his team have placed a particular emphasis on providing seasonal, ethically sourced and where possible local produce.

“I believe local produce leads the way and is part of what makes the menu so special. The producers around the area are some of the best in the country, but it does not stop at that – there are some international influences on our menu. Ultimately, it is about creating the best dish possible, and that means the best ingredients. We are just fortunate to have so many brilliant local producers.”

Accompanying the original menu is an equally impressive drinks offering including a well-crafted wine list and a well-thought out cocktail list comprising of ingredients from an enviable back bar.

The food and beverage team behind The Rise have left no stone unturned and when considering the customer experience and the importance of service on the overall dining event. Craig continues: “Throughout the hotel, we opted for a more informal approach to service, without sacrificing standards. People, on the whole, can find the fine-dining approach to service quite daunting, and that detracts from the experience.

“We want our guests to relax and for them to feel like they are at home. I eat like this all the time at home, everything goes in the middle of the table, and people just help themselves and get as much or as little as they want, and I believe it is the best way to eat and create memories and it is certainly the most pleasant way to dine. Great food needs the support of excellent service, and our belief is that the team at The Rise delivers both.”

The launch of The Rise will be followed later this year by the addition of The Grand Hotel & Spa’s new accommodation wing and the refurbishment of Hudson’s fine dining restaurant.

“In the three years I have been here, the hotel has gone through an amazing transformation. This year, with the current extensive development and refurbishment, the Grand will become one of the largest 5-star hotels outside of London and the only 5-star hotel in York.”

Top picks from the menuMarinated artichoke, sun blushed tomatoes and Yorkshire Fettle salad

Leven Farm confit duck leg, Yorkshire chorizo, and butter bean ragout

Garlic and mustard grilled beef skewers with shitake ketchup, using 6oz hanger steak

Charred octopus, fennel salad, capers, aioli

The Rise at the Grand Hotel York is open 12 pm till late Monday to Sunday

For bookings visit www.theriseyork.co.uk

38West & North Yorkshire BusinessQ3

LIFESTYLE

Digital YorkshireConnecting the city – digitallySituated on Leeds South Bank, this digital hub was recently opened by Northern Powerhouse Minister Andrew Percy. The facility represents a significant investment in digital infrastructure and will help to drive growth in the city.

It’s clear that aql’s offering is more diverse than first impressions appear. Behind the unassuming façade of red brick holds an assortment of surprising spaces: a functioning bar, exhibition space and cathedral-like auditorium grab our attention.

Adam explains how the business operates: “Aql is a wholesale telecoms platform company. What that means is, pretty much every service that you could leverage from fixed line telecoms operator or a mobile operator, we supply a developer-ready interface. The fundamentals of this succeeding are that we do the heavy lifting between software applications and consumer.”

Looking at Leeds City Region, aql saw that it was starved when it came to digital: there was a shortage of sites where large network carriers passing through the city could interconnect.

“In answer to Leeds’ lack of digital investment, we have built in the city centre and on the periphery a series of data centres which house the North’s internet exchange. Aql are the first internet exchange outside London to allow different paths around the country, and different fibre operators; one network can also offload traffic to another. The Internet is a connected series of networks; if you don’t have these nodes (or hop-off points), it doesn’t work as well. We wanted the traffic to stay local as this increases the amount of available bandwidth and the quality.”

It’s clear that the investment and commitment to quality have paid off in attracting the right attention.

“We have many content providers who sit here in some of our data centres”, added Adam. “They are providing video-streaming and updates to most major smart-phone manufacturers. This means that, when you download applications and stream its content, it’s likely it comes from here.”

“Wherever we see a gap, we try and fill it with a for-profit

company that will address that market or an

ecosystem company that will help expand that.”

Social change through technologyAdam and aql’s commitment to Leeds City Region goes beyond the digital heart they have created for it. “Something we are passionate about investing in, is the ecosystem. We always work with partners to deliver solutions, and a lot of those partners are software companies with specialist software to service a particular vertical. However, our latest investment has been in an ecosystem company. We call it an ecosystem company because it helps bring people together; it’s a media company based around exemplifying what’s right in technology for social change.”

“One example of an ecosystem company is Digital Agenda. They approached us in their start-up phase, wanting some seed-funding. A Newcastle-based angel and I collaborated and funded the group and its move to Newcastle. The great thing about moving a company to Newcastle is that they have to pass through Leeds to get to London. It’s the best of both worlds but, for me, it’s about building exciting start-ups with interesting angels because you are doing two things at once: creating a partnership and working out ways to work with new and interesting people, and bringing cities closer together.”

Q2

17West & North Yorkshire Business

FEATURE

From fresh coffee to new trains, intercity train company TransPennine Express is on a mission to transform the customer experience. Whether travelling to a meeting in Leeds, en route to Scarborough for fish and chips, or off to see a show in Hull, your journey will have everything you need.

There is something brewingacross the Pennines

Kathryn O’Brien

Customer Experience DirectorTransPennine Express

24Q2 West & North Yorkshire Business

CONNECTING YORKSHIRE


Print advertising

Advert type Price Member

Double Page £2,000 £1,000

Full Page £1,000 £500

Half Page £500 £250

Back Cover £1,500 £750

Inside Front £1,300 £650

Inside Back £1,200 £600

Gate-fold Cover £5,000 £2,500

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Extending students’ knowledgeThe Hair Extension Training Academy Ltd. offers ground-breaking Hair Extension courses in 10 different techniques as well as providing a Hair Extension service to the public.

Melanie Kirk, Managing Director, initially approached West and North Yorkshire Chamber for help in finding new markets for the training packages abroad.

Through Enterprise Europe Network, Melanie was able to have a free company profile published to find potential customers in over 60 countries around the world in the search for new business.

As part of on-going discussions, Melanie explained that many hair extension installations involved using nano-rings to attach human hair to the client’s existing hair. Made of zinc and silicone, these rings were not hypo-allergenic and sometimes caused problems with users.

Melanie’s dream was to develop and produce a new type of nano-ring which would be hypo-allergenic but had no idea where to start.

Through Bradford and Airedale Manufacturing Alliance, Melanie was introduced to Dr John Steele, Business Partnerships Centre Manager at the University of Bradford, to see if their materials department could help design prototypes.

Dr Steele was able to offer Melanie two students, Darnell Asobie and Jaikar Singh, through a Knowledge Transfer Partnership, to work exclusively on developing the new nano-rings and over time, the project expanded to include the development of new methods and equipment to fit the rings, potentially revolutionising hair extensions treatments. As part of the process, it was agreed that the students would spend a day at the training academy, learning how the nano-rings were fitted.

The project continues with new prototypes, in new materials, currently being developed. The University of Bradford is also helping with any attaching intellectual property, manufacturing design and packaging design, the intention being to bring these revolutionary products to market shortly.

Finally, the last words go to Melanie, “Working alongside Guy Foster at the Chamber has by far exceeded my initial expectations.

Guy has shown tremendous support and guidance over the past few months with regards to my invention and in support of moving THETA forward. His experience and knowledge is invaluable and I have formed some great relationships with people within Bradford University who in turn have assisted with the growth and manifestation of new ideas I have had.

Melanie Kirk

Managing DirectorThe Hair Extension Training Academy Ltd

40West & North Yorkshire BusinessQ2

CASE STUDY

40% grant for equipment and capital purchases to enable innovation, up to a value of £20k

Expert business development support to help complete funding proposals

Guidance and advice available at every step of the application process from an experienced team

For more information call 01904 328080 or visit:

www.papi.org.uk@PAPI_project

Innovation funding for small businesses in York, North Yorkshire and East Riding.

Bar venture boosted after start up business fundingBrian Simpson has long been at the forefront of Northallerton’s bar scene. In 1994 he converted a furniture store to create the Tanner Hop, which is still a successful business trading as The Tithe Bar, and in 1999 he took on the Station Hotel.Brian then moved overseas before returning to open his latest venture The Little Tanner.

Nestled in an alleyway off the high street the Little Tanner opens into bustling bar featuring live music from local bands and a wide selection of real ales.

Brian was able to open The Little Tanner after he was pointed towards a Start-Up Loan from the Business Enterprise Fund. Investment Manager Julie Micklethwaite saw the potential in Brian’s venture.

“He clearly knew the industry and the area very well. Often small businesses need that financial boost to help get the ball rolling,” Julie said.

Brian is proud to remain independent from breweries, allowing him to stock the best local beers.

“There’s a huge choice when it comes to local beer. From where we are I can pull in beers from Teesside, York and Ripon easily. We also received a commendation from CAMRA which I’m delighted at.” Brian said.

During the summer months, the bar draws in a constant flow of customers who enjoy the outdoor seating while in the winter the bar assumes a place as a cosy hideaway.

“It can be non-stop on the weekends; we’re one of the busiest places in town. I have three staff to run alongside me and my wife.”

Looking forward, Brian hopes to offer authentic Thai street food thanks his wife. He also has an eye out for a potential second bar.

“Julie’s been excellent and was very quick to respond. We may come back again soon if an opportunity comes up for another place!”

“Often small businesses

need that financial boost to help get the

ball rolling.” Julie Micklethwaite

Investment ManagerBusiness Enterprise Fund

Brian cheers enterprise fund

West & North Yorkshire Business West & North Yorkshire Business Q2

31Q2

CASE STUDY

Artwork specification

AdvertisingPrices for Chamber members are reduced by 50%

“They make time to come and see us and have a think about their objectives, their strategy and how that fits in with their marketing. And I think they really value that time and actually set it aside to come and see us whether it’s for training or discussions or planning or just going through reviewing projects as they go along. It’s kind of the perfect place for that which works well.”

Great views and a large tick in the employee wellbeing box aside, what else did Craven Digital offer its client base. For that matter, what was the client base? A place often overlooked for its commercial opportunities, does the region known for agriculture have a captive audience?

Beth outlines why Craven Digital is succeeding in their new setting:

“Most of our clients are small businesses, sole traders or people with just a few employees and they tend to come to us because we’re approachable, friendly people that spend the time to get to know them. We get to know what they’re trying to do in business and take the time to help steer where they are going, unlike maybe a large agency that might churn out sites one after another. We take the time to sit down with them, have a brew and a bit of a chat and stick with them on their journey. Pretty much everybody we’ve worked with is still with us, and we take the time to develop with them, and see where they’re going.”

It’s inspiring to see a business like Craven Digital not only progress the way it has, but grow when moving to a place many wouldn’t venture to other than for a Sunday stroll.

They are proof that our county’s rural business communities are thriving and, if anything, are a hotbed for the region’s entrepreneurs.

So the next time you are sat planning your next web project, maybe a day trip to the Dales could be just what you need.

16West & North Yorkshire Business West & North Yorkshire Business Q2

17Q2

The West & North Yorkshire Business magazine is distributed quarterly to all Chamber members, raising the profile of local businesses.

Magazine circulation also includes executive business lounges and high profile venues around the region. Subscription opportunities are also available for non-members.

SINGLE PAGEArtwork - 210x260mmBleed (5mm) - 220x270mm

HALF PAGEArtwork - 190x115mmNo bleed

LEFT / RIGHT PAGEFull page safe print area, allow 10mm from spine.

DOUBLE PAGEArtwork - 420x260mmBleed (5mm) - 430x270mm

PRINT SPECIFICATIONPrint ready pdf, CMYK colour space, 300dpi images, with 5mm bleed on all edges and crop marks. Full page safe print area, allow 10mm from spine. All fonts embedded. Transparency flattened. Pdf is preferred, we will accept .tiff, .eps and .jpg if print quality.

190x115mm

210x260mm

Content 28 FebruaryApproval 15 MarchPublication 29 March

Content 31 MayApproval 14 JunePublication 28 June

Content 30 AugustApproval 13 SeptemberPublication 27 September

Content 31 OctoberApproval 15 NovemberPublication 29 November

DeadlinesThe magazine is published quarterly, content should be supplied one month prior to publication..

Q1Q2Q3Q4 08455 240 240

[email protected] www.yorkshire-business.co.uk @WNYorkshire_Biz

Digital marketing

WEBSITE Adverts are for one week, in a pool of up to five advertisers. Adverts are random on each page view. Impressions and clicks are tracked. Discounts available for multiple weeks.

Advert type Price Member Price

Header Banner £100 £50

Sidebar Square £80 £40

ESHOT Weekly round up going to 5,000 subscribers.

Advert type Price Member Price

Content Area £300 £150

Sidebar £200 £100

HEADER ADVERTAppearing in the header on all pages, this premium space is 720 x 90 pixels.

SIDEBAR ADVERTAppearing on the top right of the page, or just after the content on smaller devices, this is a square advert 300 x 300 pixels.

ESHOT ADVERTSSquare 200 x 200 pixels in the left column Landscape 560 x 220 pixels in main content area.

Website publishingWEBSITE FEATURES£1,000, included for patronsFeature articles are indepth articles, showcasing the expertise of the business on their specialist subject.

With more photography options available, features are distinguished by their visual impact.

WEBSITE ARTICLES£100, included for membersPublish your story on Yorkshire Business and tell world about your success. Stories are posted and shared on social media, further expanding the audience.

A monthly email newsletter showcases the best stories, and we also select the best ones for the publishing in the magazine.

Advertising prices Advert sizesThe Yorkshire Business website showcases news and stories from businesses within the region on many business subjects.

The constantly updating news feed reflects the strength, depth and diversity of business in Yorkshire, celebrating and publicising their achievements.

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