•FDI in Retail – Policy Perspectives.

•Retail Sector – An Overview.

•FDI Policy in Retail - Opportunities & Challenges.

•Emerging Human Resource Challenges.

•What lies ahead ?

The commitment of money or

capital to purchase financial

instruments or assets in order to

gain profitable returns.

Investment done by citizens and government of one country (home country) invest in industries of another country (host country).

Foreign Investme

nt through

Foreign Direct

Investments

Foreign Institutional Investors

Automatic Route Automatic Route GovernmentGovernment

No permission requiredNo permission required Approval /License required. Approval /License required.

• 1991- FDI allowed selectively up to 51% in priority

sectors.

• 1997-FDI allowed up to 100% in sectors like mining,

manufacturing.

• 2000-06 FDI allowed up to 100% in specified sectors.

FDI limits increased.

Procedures further simplified

• The top 3 Indian Regions attracting the highest FDI.

Mumbai, Delhi and Karnataka.

Account for nearly 62% of the total FDI.

Incentives attract FDI.

Market size and potential are sufficient inducers.

Tax breaks, import duty exemptions, land and power

subsidies, and other enticements.

GRDI Position : 3rd

Size : $ 600 billion

Growth Rate : 13%

GDP contribution : 12%

Major sector : Food and Grocery

Employment : 2nd largest industry

(40 million)

Types: Organized ( 7%)

Unorganized ( 93%)

• Corporates are increasingly coming into this sector.

• Demand of branded goods on a large scale.

• Demand of new and varied products.

• High quality product is preferred .

• Varied window display.

• E-tailers increase the presence.

Format Description Retailers

Hypermarkets Offering basket of product Spencers, Big bazaar

Cash and Carry Bulk-buying requirement Bharti-wal-mart

Departmental stores Large layout, Wide merchandise mix

Lifestyle , Globus

Supermarkets Household product as well as food as integral part of the service

Apna bazaar , food bazaar

Shop-in-shop Shops located in shopping malls Navras ( big bazaar)

Specialty stores Focus on individual product type Brand Factory

Category killers Particular segment The LOFT

Discount stores Branded product at discounted prices

Subhiksha, levi’s outlet

Convenience stores Small Retail stores In and out

Retail Segment Percentage holding in sector

Major retailers

Food and grocery 63% Reliance fresh, Café brio, food bazaar

Clothing, textile and fashion

9% Westside, shoppers stop, globus

jewellery 5% Tanishq

Catering services 5% IRCTC

Consumer durable 4% Viveks, vijay sales, Croma

pharmaceuticals 4% Piramal group

Entertainment 3% Bowling co.,

Furnishing, utensils 3% Hometown, Tangent Concept

Mobile handsets 2% The mobile store,

• One of the world's largest industries exceeding US$ 12

trillion.

• Dominated by developed countries.

• 47 global fortune companies & 25 of Asia's top 200

companies are retailers.

• US, EU & Japan constitute 80% of world retail sales.

• Retail trade in Europe employs 15% of the European

workforce (3 million firms and 13 million workers).

• The world’s population is poised to expand 50% by 2050.

The world currently comprises of 78% poor, 11% middle

income and 11% rich.

US Taiwan

Malaysia

Thailand

Indonesia

China

India

Unorganised

15%

19% 45% 60% 70% 80% 93%

Organised 85%

81% 55% 40% 30% 20% 7%

India China

Focus on Services Focus on Industry

High labor cost Low Labor Cost

Home grown Capital FDI

Old technology Adaptability to Latest technology

Democratic Government Communist Government

•A large emerging market .

Increase in disposable income of a family.

70 mn Indians – salary of $18,000.

Rise to 180 mn by 2013.

Consumer spending power increased by 80% in

last 3 years.

The per capita income in 2011–2012 has more

than doubled to US$ 950 from US$ 348 in 2000–01.

INDIA

Characteristics of Indian Market

•Increase in consumer class.

Consumer class will grow

from 60 million at present to

583 million by 2025.

With more than 23 million

people taking their place

among the world’s

wealthiest citizens.

•Wide demographics -- average age of 25 yrs.

•Brand consciousness.

60 % of population below age of 30.

Awareness through World Wide Web.

•Changing consumer mindset.

Focus shifting from low price to convenience, value

and a superior shopping experience.

•Small Basket Size Shaping of Consumption

•Easy consumer credit.

EMI & loan via credit cards

-- -easy for Indian consumers

to afford expensive products.

•Employment generation.

Second-largest employer after

agriculture.

Retail trade employing 40 million.

Wholesale trade generating an

additional employment of 5.48 million.

Additional 1.6 mn jobs .

•Technology Better use of resources and

goods.

Wastage and Storage problems will be

resolved.

Efficient logistics, production, and

distribution channels.

Digital records. SCM

•Rural market.

Robust Consumption.

70% Indian households.

2/5 of the country’s total consumption pie.

Accounts to 45% of GDP.

•FDI in Retail sector will resolve problems regarding foreign exchange in India.

•The life-long basic needs will keep on driving the Retail Industry.

Let the liberalisation be in steps rather than

being a leap.

• Major challenge faced by Organized retail sector:

In Retail, over 70 per cent of the labor force in

both sectors combined (organized and unorganized)

is either illiterate or educated below the primary

level.

• Labor Laws

• A strong competition from mom and pop shops:-

Easily accessible & approachable.

Provide services like Free home delivery and goods on

credit.

They change consumer focus.

FORMAT AVERAGE SIZE

Convenience Stores 800 sq. feet

Discount Stores 1000 sq. feet

Category Killers 8000 sq. feet

Specialty Stores Single-category

Shop-in-Shop Within Large malls

FORMAT AVERAGE SIZE

Supermarket Large in Size Typical in layout

Department Stores 10,000 – 60,000 sq. feet

Cash and Carry 75,000 Sq. feet

Hypermarkets 50,000 – 1,00,000 sq. feet

• Market power is in hands of unorganized retail.

• Potential of Indian Market is US$ 250 billion whereas India is just earning its 3%.

Due to lack of proper storage infrastructure post-

harvest losses of farm produce is Rs. 1 trillion cr.

annually.

In terms of corruption India stands at top 50 position. Because

of paper work, corruption is present along the entire supply

chain.

In India, there are additional 2-3 intermediaries as

compared to USA.

i.They dominate the value chain.

ii.They flout mandi norms & their pricing lacks

transparency.

India is still in developing stage in installing and

managing an effective IT system especially in rural areas

which hampers the overall growth of organized retail

sector.

Banks are reluctant to finance retailers because of falling

demand of organized retailers in India as it has witnessed

failure of many stores like Spencer's, Subhiksha, etc.

• Taxation laws in India favors only small retail businesses.

• Implementation of non-uniform VAT across states.

• Octroi and entry tax in some states.

• No Automatic Approval for FDI- Only 51% FDI is

allowed to one brand shops in Indian retail sector.

• Complications in issuance of licenses like a

hypermarket in Mumbai must apply for 29 unique licenses

& then when it has to come up with second store it has to

apply for same 29 licenses all over again.

• Indian retail sector :

Employs 8% (40 million)of the working population.

Could yield 12 to 15 million retail jobs in the coming

five years.

• Out of which organized segment is about 0.3 million.

• Retail sector grew at 9.4% on real terms & 15.4% on

nominal terms.

Front End OperationsFront End

Operations Back End OperationsBack End Operations

Store Operations

Store Operations

MerchandisingLogistics &

DistributionsMarketing

Procurement/ Purchase

Corporate Services

MBA Graduates with 5-10years of Experience

Graduates with 2-5years of Experience

Graduates/ 12th Pass/ 10th Pass

Graduates/ 12th Pass/ 10th Pass

Associates&

Executives

Associates&

Executives

Level Skills Required Skill Gaps

TransactionprocessingAssociate/Billing associate

• Computer Skills• Transactions

• Knowledge• Soft Skills

Customerservicerepresentative/SalesAssociate/Salesperson

• Selling Skills• Promotional Schemes• Product Knowledge

•Comm. Skills• Knowledge• Cross Selling

MerchandisingAssociate/Executive

• Responsibility• Routine Visits

• Customize

Purchaseexecutive

• New Vendors• Communicate

• Delivery of merchandise during peak demand season

Executive/MarketingAssociate

•Marketing Strategies• Feedback• Knowledge

• Communication

Senior Manager & Manager

Senior Manager & Manager

Level Skills Required Skill Gaps

Store Manager/DepartmentManager

•Management • Proficient Tools•Sales Promotion Programms

•CrossFunctional Activities•Man Management Skills•knowledge.

MerchandisingManager/Sr.MerchandisingManager

• Current Market Trends• Product Knowledge• Visual Merchandising Concepts

• Understanding• Soft Skills

PurchaseManager/CategoryManager

• Sourcing Alternatives• Track Inventory Level

• Negotiation Skills• Soft Skills

Level Skills Required Skills Gap

Senior Manager/Manager

•Availabilityof merchandise.•Maintenance •Design/modify the logistic schemes.• Negotiation with warehouse owners.

•Availability ofexperienced Logisticspersonnel is a keychallenge

MarketingManager/Sr.MarketingManger/MarketingOfficer

• Knowledge of data analysis.•Understand customer behavior.•Coordinate with media agencies.

• Ability to understand•Communication

Complexity/Technical Nature of ProductComplexity/Technical Nature of Product

Nature of Supply ChainNature of Supply Chain

Changes in the Product Nature/ TypeChanges in the Product Nature/ Type

Level of Customer

Involvement

Level of Customer

Involvement

Store Characteristics

Store Characteristics

Price Segment(Luxury, Mass market etc.

Price Segment(Luxury, Mass market etc.

Intensity of Skill RequirementIntensity of Skill Requirement

Demand• Communication Skills

• Multi Tasking

Supply• Limited Retail Training

Opportunities

• Higher Level Skills

• The Retailers Association of India (RAI)

- Diploma and Degree Programs in Retailing

- Bharti Retail and Vishal Retail

- 5,000 trained persons

Level 3

Level 2

Level 1

Level 4

FDI can be a powerful catalyst to spur competition in the retail industry.

It can bring about: Supply Chain Improvement Investment in Technology Manpower and Skill development Efficient Small and Medium Scale Industries Increase in exports

• Investment into warehouse and cold storage chain will result in significant efficiency on supply chain.

• Farmers benefited through direct marketing and contract farming programme.

• Improves farm production through modern techniques.

• Increasing availability of low interest credit for farmers.

• In the last four year, the consumer spending in India climbed up to 75%.

• By the year 2013, the organized sector is also expected to grow at a of 40%.

• The total number of shopping malls is expected to expand at a of over 18.9 per cent by 2015.

The initial cap on investment could be pegged at 49%.

FDI should be leveraged to create back-end infrastructure.

FDI will be a powerful driver to curb inflation.

To develop our rural sector ,should conditionality’s be put on the FDI funded chains relating to employment?

For example, should we stipulate that at least 35% of the jobs in the retail outlets should be reserved for the rural youth?

?????

Urban migration

Opportunity to urban and rural unemployed

Alternative incentive schemes

Industry experts predict that the next phase of growth in the retail sector will emerge from the rural markets.

By 2012 the rural retail market is projected to have a total of more than 50 per cent market share.

Apparel, along with food and grocery, will lead organised retailing in India.(RNCOS)

What additional steps should be taken to protect small retailers?

Should an exclusive legal and regulatory framework be established to protect their interests?

?????

National legal framework cannot be effective.

Hamper growth in retail sector.

Incentives directly to benefit small retailers.

Restrict the number of stores that can be operated in a city.

Allow access to the small retailers to the stores through special windows.