FDA Safe Use Initiative Public Meeting

REDUCING UNINTENDED ACETAMINOPHEN OVERDOSE

Strategic Integration of Acetaminophen Safe Use Content into NCPIE Web Sites & Programs:

A Collaborative Approach

Ray Bullman

NCPIE Executive Vice President

November 16, 2010

About NCPIE

Our Mission

To stimulate and improve communication of

information on appropriate use of medicines to

consumers and healthcare professionals.

3 Cs:

Catalyst, Convener, Clearinghouse of ideas/ information to support our mission

NCPIE Approach Collaborative Program Development

• Identify key stakeholder organizations with capacity to provide project-specific expertise and contribute significant support to end-product messaging / outreach

• Form Project Advisory Team (PAT) to provide input and guidance: development of key messages, implementation planning, assessment, and outreach strategies.  

• PAT Collaboration – Examples Follow

NCPIE Collaboration Prescription Drug Abuse Awareness & Prevention Teen Influencer Workshop Program

• American Academy of Pediatrics• Community Anti-Drug Coalitions of America• D.A.R.E. America• Generation Rx Initiative/Ohio State University College of Pharmacy• National Association of Chain Drug Stores• National Association of Health Education Centers• National Association of School Nurses• National Association of School Psychologists• National Association of State Alcohol & Drug Abuse Directors, Inc.• Parent Teacher Association (PAT) Office of Programs/Public Policy• Purdue Pharma • The Partnership for a Drug-Free America• Substance Abuse and Mental Health Services Administration• Society for Adolescent Medicine• Students Against Destructive Decisions, Inc.• University of Florida Department of Health Education and Behavior• U.S. Food and Drug Administration

NCPIE Collaboration Prescription Drug Abuse Awareness & Prevention

Resource Kit for America’s College Campuses

• American College Health Association• American Student Government Association• Community Anti-Drug Coalitions of America (CADCA)• Costar Media Partners• Generation Rx Initiative Ohio State University College of Pharmacy• Inflexxion, Inc.• NASPA—Student Affairs Administrators in Higher Education• National Association of Chain Drug Stores Foundation• National Association of State Alcohol & Drug Abuse Directors, Inc.• Peer Assistance Services (Colorado)• Substance Abuse and Mental Health Services Administration/• The Partnership for a Drug-Free America• U.S. Food and Drug Administration

NCPIE Collaboration Safe Use for Parents, Children, Grandchildren

Medicine Safety: A Tool Kit for Families

• AARP• American Academy of Family Physicians• CVS Caremark• Humana Pharmacy Solutions• Humana, Inc. • Intel Corporation• Medical Group Management Association • National Consumers League• Surescripts / The Center for Improving Medication Management • Walgreen Company

NCPIE Collaboration Older adults and caregivers

Medication Use Safety Training for Seniors • MUST for Seniors Program (www.mustforseniors.org) -- interactive

initiative to promote safe & appropriate medicine use by enabling older adults to avoid medication misuse, recognize and manage common side effects, and improve medicine use knowledge, attitudes, and skills.

• AARP• Alliance for Aging Research• American Society of Consultant Pharmacists • National Council on Patient Information and Education • Peter Lamy Center for Drug Therapy & Aging, University of

Maryland School of Pharmacy • U.S. Administration on Aging

NCPIE Collaboration Promoting Safe & Appropriate OTC Use

Be MedWise ® (www.bemedwise.org)

-- NCPIE

-- American Pharmacists Association (APhA)

-- Food and Drug Administration

-- Office of the U.S. Surgeon General

(grant support from McNeil Consumer & Specialty Pharmaceuticals

and Procter & Gamble)

About Be MedWise included print (Time Mag) and TV Spots (CNN, TBN, Larry King)

> Encouraging consumers to read and heed all the information on OTC labels when the buy and use OTC products;

> Educating consumers about active ingredients so they can compare products

> Encouraging Americans to seek out the advice of pharmacists and other health professionals

NCPIE Collaboration Promoting Safe & Appropriate OTC Use

About Be MedWise (launched Jan. 2002)

• Rationale: Findings from NCPIE consumer & healthcare professional survey research

• Launch coincided with changeover to new, standardized “Drug Facts” label .

Core Messages: OTC medications are safe when taken as directed, but they are still serious

medicines that can cause harm if taken incorrectly

Many OTC medicines use the same active ingredient, so make sure you know the active ingredients in each OTC drug

Always read the OTC drug label and always follow the dosage instructions

Compare ingredients if you are taking OTCs and prescription medicines at the same time

To play it safe, consult your doctor or pharmacist about taking OTCs correctly

NCPIE Collaborative Approach Strategic Integration of Acetaminophen

Safe Use Content into NCPIE Web Sites & Programs

• Medication Use Safety Training for Seniors (MUST for Seniors™) www.mustforseniors.org

• Be MedWise ® : Promoting the Wise Use of OTC Medicines www.bemedwise.org

• Talk About Prescriptions” Month (“Talk About Your Medicines” Month: Promoting Safe Use / Preventing Abuse) www.talkaboutrx.org /October

• Medicine Safety: A Tool Kit for Families* www.learnaboutrxsafety.org

• Maximizing Your Role as a Teen Influencer: What You Can Do to Help Prevent Teen Prescription Drug Abuse

• Taking Action to Prevent & Address Prescription Drug Abuse: A Resource Kit for America's College Campuses

NCPIE Collaborative Approach Strategic Integration of Acetaminophen

Safe Use Content into NCPIE Web Sites & Programs

Process:

-- Convene relevant Project Advisory Team (PAT) for each module

-- Review current research, messaging / programming to arrive at top line

core messaging (no reinventing the wheel)

-- Integrate audience-appropriate core messaging into strategic, impactful

Acetaminophen safe use content modules (multi-piece; each will vary)

-- Define opportunities for PAT members to extend outreach

-- Encourage / support PAT uptake / dissemination of content to maximize

broad/deep outreach

Contact Information @ NCPIE

Ray Bullman, Executive Vice Presidentbullman@ncpie.info

Deborah Davidson, Membership Director ddavidson@ncpie.info

National Council on Patient Information and Education (NCPIE)200-A Monroe Street, Suite 212Rockville, MD 20850 (301) 340-3940 - phone (301) 340-3944 - fax

www.talkaboutrx.org www.bemedwise.orgwww.mustforseniors.org