FDA Digital Communication Efforts
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Transcript of FDA Digital Communication Efforts
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March 2010
FDA’s Web 2.0 / Social Media StrategyFDA’s Web 2.0 / Social Media Strategy
Sanjay J. KoyaniSanjay J. Koyani
Director, FDA Web CommunicationsDirector, FDA Web Communications
U.S. Food & Drug AdministrationU.S. Food & Drug Administration
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March 2010
FDA Digital Communications Approach
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March 2010
FDA.gov Redesign:
Before
U.S. Food & Drug AdministrationPage 3
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March 2010
Page 4 U.S. Food & Drug Administration
FDA.gov After
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March 2010
Initial Concern
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March 2010
(http://targetpopulation.wordpress.com/
2009/03/02/feds-use-social-media-for-peanut-recall-outreach/)
“Federal health officials seem to be … using every conceivable technology to reach different audiences—consumers affected by the recall, interested members of the public, print and television media, state and local partners, and bloggers. When I say every technology, I mean it.”
IMPACTWhat Actually Happened
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March 2010
FDA Must Present in the Digital Marketplace
W
I
D
G
E
T
S
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March 2010
Multiple Digital Channels for Public Access to FDA Information
Email Subscription Service
• 105 subscriptions (recalls, consumer updates, etc.)
• Over 360,000 subscribers
FDA RSS Feeds
• 16 RSS topics (drug shortages, approved medical devices, etc.)
• Average 10,000,000 page views per month
FDA Video Channels
• Food safety, patient safety news, topic-specific videos (generic drugs, do’s and don’ts during peanut product outbreak)
FDA Podcasts
• Drug safety podcast
• Commissioner’s Viewpoint
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March 2010
Public feedback:• Invaluable resource!• I think the frequency is great.Provides near real time info for us out in the field doing compliance surveys on recalls.• Keep up the good work
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March 2010
All FDA Twitter Accounts
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March 2010
Blogs
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March 2010
Peanut & Pistachio Recall Widgets
Method to distribute the recall database to a wide audience
Over 20,000 sites embedded the peanut widget. Examples include:
• Migrant Clinicians Network• The Daily Green Web Site• Arkansas Department of Health
The peanut widget received over 20,000,000 page views (as of 4/22/2009)
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March 2010
Additional Widgets
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March 2010
Content Syndication
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March 2010
Additional Widgets
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March 2010
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March 2010
YouTube Feedback
The videos were placed on FDA.gov and FDA’s YouTube channel. The Do's and Don'ts video was 5 times more popular than the Anatomy of an Outbreak video
2,677 YouTube views
524 YouTube views
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March 2010
Webinars with Bloggers
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March 2010
Mobile Texting Pilot: FDA Product Safety Alerts
Alert: Ear Candles, Risk of Serious Injuries
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March 2010
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March 2010
Leveraging Partnershipshttp://m.cdc.gov/
US GOV/HHS Health Alert: Get peanut butter recall info at FDA: http://www.fda.gov/salmonella or CDC: 800-232-4636. More:http://m.cdc.gov
E-Cards
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March 2010
Early Lessons Learned
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"The future has arrived, it's just not evenly distributed yet."- William Gibson, Author
• Start Somewhere: Evolution vs. Revolution
• Start Just Listening
• Start Low-Risk, High-Impact
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March 2010
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• Don’t Recreate the Wheel
• Listen to The Wisdom of Crowds
• Usability Test to Evaluate Goodness
Early Lessons Learned
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March 2010
Resources • FDA.gov:
http://www.fda.gov/NewsEvents/InteractiveMedia/
• Usability.gov: http://usability.gov
• WebContent.gov: www.webcontent.gov
• Research-Based Web Design and Usability Guidelines: www.usability.gov/pdfs/guidelines.html
• CDC eHealth Data Briefs: http://www.cdc.gov/HealthMarketing/ehm/data-briefs.html
• HHS New Media Site: http://newmedia.hhs.gov/
• HHS Open Government: http://www.hhs.gov/open
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March 2010
FDA Social Media Council
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March 2010
SANJAY J. KOYANI
Director, FDA Web Communications
U.S. Food and Drug Administration