MEP 123 Steve Carlson, FCSI, LEED Robert Rippe & Associates April 20, 2012.
Fcsi Nafem Presentation[1]
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Transcript of Fcsi Nafem Presentation[1]
Presented by Scott SharonVertigo Group USANAFEM 2/9/2011
Digital Menu Boards & Displays
Past Where it all started.
Present What’s available now.
Future What we’re working on.
In The Beginning
The Real Beginning
First Drive-Thru 1970’s Recognized menu board value as main marketing tool.
Not a large selection of items and all copy.
Major retrofit changes happened every 6-8 years.
First major change “more pictures” plus more items.
Then Value or combo meals.
Space near primary order point has always been a problem.
More Day parts
Addition of breakfast (huge space problem).
Required new designs (Rotating, flipping, sliding, etc.)
Current requirements up to 7 day parts.
Old boards don’t work.
Space Layout Order Time
PRESENT
Digital Displays saves the day.
Ability to show what you want, when you want, where you want, how you want, as often as you want (inside & outside).
More effective, instant changes, more retention, interactive, improve ROI on total assets.
Marketing information, how many impressions and who’s looking at it.
QR codes & Tags, social media, ability to keep up with behavioral changes of customer base.
We’ve Changed This
To This
Entertainment Only
1
Video Walls
Standard Digital Display
Decorative
FUTURE
Organic LED, flexible, fold or roll up, portable, less energy.
Retina ID (or thumb print), safer credit card use, speedy transactions, less cash transactions, recognize frequent customers and store information, (maybe no credit cards).
Holograms, More interaction, Virtual experience.
More use of all the senses in merchandising, sight, sound and scent.
QR Codes & Tag, order from handheld devices.
What’s Coming
We’re watching you!
Speed of Change
Speed of change much faster.
More technology available than markets are prepared to use.
Consumer market drives major product developments.