FCL Graphics, Printing That Leads To Better Marketing

23

Transcript of FCL Graphics, Printing That Leads To Better Marketing

By leveraging our 40+ years of experience and foresight as

a recognized leader of the ever-evolving commercial print

industry, we’re able to stay two steps ahead of the advancing

digital communications curve.

We partner with our clients to streamline their unique marketing

and communications efforts. With an eye towards the future,

FCL consistently delivers tomorrow’s solutions today.

printing that Leads

to Better marketing.

any printing company can put ink on paper, but no matter what type of challenge

you’re facing, or how tight the deadline, we always deliver. You may have a large job

that needs immediate attention, a small job that needs personal care, a project that

requires complex finishing, it will always be just as important to us as it is to you to

get the job done on time, and always make sure that everything meets with approval.

the BaCkground to put

You in the Foreground.

We love what we do. the dedication we have

for our work enables us to take ownership

of our clients’ projects. We constantly strive

to deliver the highest-quality products

possible. that’s why, for over 40 years,

FCL has consistently created high impact,

highly attractive materials that make lasting

impressions in the marketplace.

our mission is to earn your trust by

producing quality products and services

at competitive prices — and to have loyal

customers feel confident and eager about

coming back to us each time they have a

project they need produced.

For us, there simply is no greater satisfaction

than delivering a finished product that helps

a client reach their goals and objectives.

Yet, while it’s always been our passion to

deliver incredible work, it remains equally

important that we deepen our rapport with

clients. We consider ourselves to be more

than your printer. We’re also your partner.

the Best tooLs to get

Your joB done right.

traditionaL print

Look to FCL to attain the highest quality results for all of your traditional printing needs. We recognize

that today’s marketplace is more competitive than ever before. At FCL we are extremely vigilant about

providing the highest quality traditional print to set your materials apart from the crowd. With sheet-fed,

half-web and full-web presses all under one roof, we are able to competitively produce a variety of printed

products. When larger volume rollouts happen, our half-web and full-web presses can fill the quantity void

that are too large for sheet-fed presses, keeping the project priced economically. Our presses collate, fold,

bind, glue and pattern perf inline for maximum return and a uniform, high-quality final product that can

sometimes go straight into a carton.

digitaL print

FCL’s digitally printed pieces come off press with impressive image quality and a smooth offset like

finish while allowing marketers the option of complete variability from piece to piece. The advantages of

short run customization are virtually endless. We are able to change data and photos in one run, without

plate changes, pinpointing your target audience with customized data. Advanced color management

technology with closed loop process controls enable vivid and consistent color rendition allowing our

digital presses to maintain benchmark color consistency, from page to page and job to job. This being

said, FCL is one of the only printers in the country who is G7 Certified across all print platforms. Count on

members of our highly trained staff to demonstrate just how much our department can enhance your

next digital printing or digital direct mail project.

teChnoLogY

We have the power to help marketers engage with your target personalized marketing campaigns, and

easily track, measure and improve marketing ROI. Our cross media services can link the power of direct

mail, printed communication materials and other media with the interactive capabilities of web, email,

QR codes and mobile marketing.

our serviCes don’t stop When

the sheet roLLs oFF the press.

traditionaL printing

Prepress Capabilities

Sheet Fed, Half-Web and Full-Web

Full Service Binding, Finishing and Imaging

Warehousing and Distribution

Postage Optimization

digitaL printing

Variable Print on Demand

One to One marketing

Multi-channel Production and Delivery

Data Management

teChnoLogY

Marketing Portal

Inventory Management

Automated Workflow Solutions

It’s true. We offer a myriad of services to make all of your brand messaging and communications

materials the best they can possibly be. But the fact is, your marketing team is most likely

constantly being asked to do more with less. You need to execute faster, reduce costs, and drive

better campaign results. It’s not enough to just deliver anymore. That’s where we come in.

As we’ve grown with our clients and kept up with the world around us, one of our greatest values

has become the expertise in bringing together great people, with the best equipment available and

cutting edge technology to round out your solution for success.

Here’s a shortlist of some of our most sought after capabilities. When you work with FCL, you’ll

realize immediately that we excel at merging a winning team with the best tools available to create

the right process to help you achieve the results you’ve already worked so hard to accomplish.

there’s a preCise

sCienCe Behind

our advanCing

teChnoLogies.

Today, advancing technologies touch everything we do that goes into every design we print.

Our high tech, hands on approach combines technological know-how with an immersive process

that fosters a collaboration and partnership between your business and FCL.

From data metrics to inventory management and automated workflow systems, technology translates

into powerful possibilities — giving you real time, total control over every aspect of all of your

communications collateral.

The power of pre cross media transforms target markets into qualified valued customers. We help our

customers drive results and increase profits for their business by offering cross media marketing services

that help our clients do more with less.

Our integrated marketing services provide real-time views of your campaign’s ongoing performance

metrics through a fully customizable online dashboard. You’ll know exactly what’s happening and when —

giving you the insights and data to skillfully reconnect with your most loyal patrons.

It takes even more than our mix of products and solutions to form the optimal marketing advantages

for reaching customers. You also need the one-to-one connection you receive working with FCL to attain

success in the marketplace.

automated WorkFLoW:the more produCtive WaY to go.

FCL’s exceptional services go beyond ink-on-paper. In fact, few printers have the experience we possess

for taking designs from finishing through warehousing to inventory management, fulfillment — all the way

to distribution. Whether it’s B2B or B2C, we assure that your materials get where they’re going quickly

and efficiently — with drop shipping and data management. Our overall goal is to make your job easier.

How? By skillfully integrating project management, packaging and fulfillment services with the current

processes and core business. At FCL, we apply our processes and tools ensuring optimal operation of

our manufacturing and distribution supply chain minimizing manufacturing costs, transportation costs,

and distribution costs. Our vendor managed inventory system proactively checks inventory against

a manufacturing schedule and replenishes collateral automatically. By increasing our overall service

offerings, we increase your profitability and efficiency.

To ensure your direct mail projects include optimized postage, we will provide all the necessary address

standardization, address cleansing, and mail sorting required to be eligible for all postage discounts.

We’ll also analyze your files and provide postal logistics, planning and strategy for maximizing savings.

Which means we achieve even greater savings by co-mingling pieces with other mailings, or delivering

large bulk mailings directly to Sectional Center Facilities (SCF), Bulk Mail Centers (BMC), or Destination

Delivery Units (DDU), and then passing the postage discounts to you.

You can bet on it — whether it’s B2B or B2C, we have the total capabilities, and then some, to make sure

your materials get where they’re going.

strike the perFeCt BaLanCe

BetWeen paper and pixeLs.

if you ask around, a lot of people will tell you that print is dead. We disagree. print is a more

viable option for marketing and communications than ever before when you consider the

opportunity to leverage everything digital. statistics show that campaigns that combine

printed direct mail pieces with internet advertising yield up to a 25% higher response rate than

using internet alone.

our understanding of merging the printed piece with technology – both online and in the

workflow process – allow you to leverage the best of both worlds. Our communications

experts are here to help you leverage every possible opportunity that’s available to you today.

When we look back at everything we’ve helped our clients accomplish, we can proudly say

that we are masters at skating to where the puck is going, not where it is.

the Best Leaders aLWaYs have

the greatest FoLLoWing.

as a leader of the commercial printing industry, FCL has grown as much as the clients

we cater to. We continue to offer outstanding strategic solutions for our clients’ ever

changing and challenging marketing needs. Working as a team, we’ve built a strong

and loyal partnership; together we’ve been able to break through the clutter to deliver

a competitive brand presence and high-level response from consumers.

We realize that our reputation is reflected in every single printed piece that hits

the marketplace. so for each and every one of them, we focus on producing

world-class quality that exceeds expectations.

no matter how small or how wide-ranging your needs may be, our seasoned

pressmen and experienced staff are completely focused on serving you, by

offering you the most innovative equipment, and providing you with results that

match your creative vision.

everY CLient is a Big deaL.

We’re proud to CaLL

the WindY CitY home.

Our offices and facility are located in Chicago. You can visit with us virtually at: fclgraphics.com

For new business opportunities, please contact us directly:

toll Free: (800) 274-3380 // Local: (708) 867-5500

email: [email protected]

FCL Graphics, Incorporated // 4600 North Olcott Avenue, Harwood Heights, IL // Toll Free: (800) 274-3380 // fclgraphics.com