FCA Marketing Strategy 2007-2008 Derek Hird. Presentation Outline Introduction FCA Calendar Concept...
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FCA Marketing Strategy 2007-2008
Derek Hird
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Presentation Outline
Introduction FCA Calendar Concept Ocean Waves Sunglasses Alpen Optics Website Development Oil and Gas Companies Automobile Manufacturers Canadian Apparel Marketing Agencies Questions and Answers
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Introduction
In the short time that I have been on the FCA executive I have been working to achieve set goals outlined as per my position.
I have been in contact with some companies in regards to possible FCA sponsorship.
Plans have been developed to achieve set goals
Bids have been collected from outside sources to complete future FCA projects.
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FCA Calendar Project
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FCA Calendar Project
As some of you have read in informational e-mails the concept of the calendar has shifted slightly to bring the management of sales “In House”.
The funds generated by the calendar will still be set aside for athlete travel assistance.
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FCA Calendar Con’t
While this concept has the potential for the generation of funds there is also the real potential for it to never turn a profit.
To have a better understanding of what the potential of this project is an initial pilot phase will occur to determine if the project is feasible.
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FCA Calendar Con’t
Pilot project The calendar will be advertised using a brochure
included in the FCA clubs registration package. The calendar will be advertised for the sale price of
$16.99 down from the listed price of $19.99 on the FCA website.
Orders from the brochures will be taken by the FCA for the calendar.
The deadline for orders will be set as November 30, 2007
After the deadline orders will be tallied and a decision will be made as to the feasibility of the project
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FCA Calendar Con’t
Results of Pilot Project If potential profit is not recognized then the
project will be cut loose. If there is enough interest in the calendar to
warrant a profit an initial run of calendars will occur.
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Ocean Waves Sunglasses
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Ocean Waves Sunglasses
I have been in touch with Peter Turner the Canadian representative of Ocean Waves Sunglasses to speak about potential sponsorship by his company.
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Alpen Optics
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Alpen Optics
Messages have been left for Vickie Gardner regarding FCA sponsorship.
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Website Development
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Website Development
Al Wills has done a spectacular job in recent years with designing and updating the FCA website.
However website development is crucial to the success of future marketing strategies
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Website Develop. Con’t
The following websites are examples of websites that have been developed by other sports. http://www.hockeycanada.ca/ http://www.volleyball.ca/ http://www.tenniscanada.com/tennis_canada/TC_Spla
sh.htm The Following websites are examples of the potential
sponsors to the FCA in the future. http://www.chevrolet.com/ http://www.encana.com/ http://www.oceanwaves.com/
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Website Develop. Con’t
The main themes of the websites that we have previously viewed which I would like to see integrated into the FCA’s new website are. New and current website design to align our website
and image with other sports and potential sponsors. Separation of English and French languages Increased space available for sponsor advertising Development of a Canadian National Archery Team
website with biographies and pictures of athletes and substantial advertising space
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Website Develop. Con’t
Bids have been collected from two established Canadian website development businesses. Elite Designs
http://www.elitedesigns.ca/
Pronk Graphics http://ca.geocities.com/[email protected]/
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Website Develop. Con’t
The bids from these two companies are as follows Elite Designs
$3000 + tax for redesigning current website $750 + tax for creating new National Team page
Pronk Graphics $37,971.12 tax inc. + Studio Fees for redesigning
current website
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Oil and Gas Companies
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Oil and Gas Companies
There is a great potential for sponsorship of the FCA by large oil companies.
Many of these companies will be approached after the development of the website and a clearer picture is available of what we have to offer these companies.
There has already been interest shown by one particular company in the potential of donating money to archery.
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Automobile Manufacturers
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Automobile Manufacturers
While the potential here is somewhat less than the potential for oil and gas sponsorship there is however some opportunity
Archery has been used recently to assist in advertising car sales
One contact has shown potential for this possibility
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Canadian Apparel
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Canadian Apparel
Overview Over the past couple months I have been
developing a business plan for the establishment of a clothing company
I am currently looking for a non-profit organization to partner with for this opportunity to work.
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Canadian Apparel Con’t
Responsibilities of the FCA To allow for the FCA logo to be placed on the
products produced by the company
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Canadian Apparel Con’t
Benefits to the FCA Advertising of the organization to their specific
target market group A donation of a percentage of net profits made
by the company to the FCA
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Marketing Agencies
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Marketing Agencies
The potential exists for the FCA to sub-contract out the responsibilities of marketing the FCA to a marketing agency. I have not done a lot of research into this topic
because the information has just been presented to me
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Question and Answers