Faysal Bank marketing research
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Transcript of Faysal Bank marketing research
1 •Ms. Asma Khan
2 •Mr. Jaffer Hussain Bhojani
3 •Mr. Muhammad Zakaria Faysal Bank Limited
Presented By
Incorporated in Pakistan on October 3rd, 1994. Public Limited Company under Companies
Ordinance,1984. Listed on Karachi, Lahore and Islamabad Stock
Exchanges. Company Registration Number : 0033400 NTN Number :081 5065-6
INTRODUCTION
Mission and Vision
VisionExcellence in all that they do
MissionAchieve leadership in providing financial services in chosen marketsthrough innovation.
Employee Motivation
The importance of employee motivation is now being recognized by all the major organizations as it has a significant impact on the overall performance of the organization.
Employee motivation leads to job satisfaction which also plays an important role in increasing the overall efficiency of the organization.
Job Satisfaction and Employee Turnover A pleasurable or positive emotional state
resulting from the appraisal of one’s job or job experiences
Studies have shown that there is a positive relationship between job satisfaction and employee’s performance and factors
Fair promotion, reasonable pay system, appropriate work itself, and good working condition” increases the level of job satisfaction
Herzberg’s Two Factor Theory and Maslow’s Hierarchy Hygiene Factors: Even thought
hygiene factors such as, security, salary, fringe benefits, working condition, interpersonal relations.
Motivation Factors: These factors, which include recognition, growth, interest in job, advancement at work, etc, are used to motivate the employees to perform better.
Psychological Well-being of the Employees Terry, Nielsen, and Prachard in 1993
to study the relationship between work stress, social support, and the well-being of the employees.
Values Daily code of conduct is exemplified
by eight core values Four threshold values — values at
the heart of the brand. Four-differentiator values — values
that set the brand apart.
Research Methodology Adopted Research Methodology A research may be qualitative in nature Quantitative in nature. The present study has adopted a
qualitative research methodology This Research may be defined as a “multi-
method [approach]...involving an interpretive, naturalistic approach to its subject matter” that required its researchers
Data Collection Collecting data to conduct a research
is the most important part Since all the assumptions and analysis
are based on it. Data may be collected either from a
primary or secondary source. The current data is a secondary data
Types Of Data Secondary Data – Different websites,
journal articles, and books is used to collect the secondary data for the report on the basis of which primary data is collected.
Primary Date – Employees of Faysal bank were interviewed for the collection of primary data. The employees were requested to fill out a detailed questionnaire which can be viewed in Appendix II.
Sampling Sampling is the process of selecting
a sample from the whole population that can be used to “fairly represent the population”
For the present research, a random sample of 6 out of 10 individuals was selected who were present at the organization.
Limitation The descriptive nature of the
qualitative research methodology Research used for this study raises
concerns Researcher’s own understanding and
opinion regarding the research topic.
Interview A questionnaire is designed to
examine the level of job satisfaction of an average employee.
The questionnaire is made of 31 questions that are divided into three parts.
Interview
The first part is dedicated to the demographics and general information of the interviewee.
The questionnaire includes both open ended and closed ended questions and lasted for about 20 minutes.
Findings The interview is divided into three parts The findings are also divided into three the
findings are also discussed in three parts to avoid any confusion.
It is found in the first part that the interviewees belonged to 4 different positions at the bank.
Two of the interviewees held the position of the relationship manager, two of teller, one of floor manager.
Discussion It was noted that the environmental
factors significantly altered the response of the employees
As the organization had been having electricity problems for two days when the interview was conducted.
It was also noted that there was unequal job distribution due to this problem at the time of the interview.
Conclusion It can be concluded that the level of
employee motivation at Faysal Bank is not very high nor low.
Employees seem satisfied with the working hours, vacations, rewards, etc,
There seem to much dissatisfaction with respect to the leadership style of the organization.
Conclusion The employees do not seem very happy
with the things are managed in the organization
Which is likely to have a negative impact on the organization in the long term.
It was also noted that the respondents altered their answers in presence of other employees
They did make an attempt to indirectly suggest that they are not completely satisfied with their jobs.
Recommendations Increased Communication It is recommended that the
communication between eh management and the employees be improved in the organization.
Customer service is a very important part of organization and in order to provide the customer with quality services
It is necessary to make sure that the employees of the organization are motivated.
Decentralization It is also recommended that the
organization provide the employees with an opportunity
To take part in the decision making process.
All new ideas and thoughts should be welcomes and employees should be encouraged to express their opinions.
This will improve the sense of belongingness of the employees
Utilization of Skills
Managers should make sure that the each employee is fit for his or her job.
If the skills of the employees are underutilized this can result in boredom and dissatisfaction.
Each employee must be suited for his or her job position.
Thanks