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Fawni EntErtainmEnt(A FAwni FAshion Group compAny)
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FAWNI FASHION is a contemporary multimedia fashion and design company seeking to revolutionise cross promotion opportunities through the music, interactive media and the challenging artwork of ac-claimed artist STEFANIE JAMAICA PSCHILL aka FAWNI
The range consists of her bold, unapologetic and visually appealing PACKING LIST OF A JET SETTER collection (used as the supporting artwork for Marc Jacobs ‘Fall Collection’ in New York Fashion week 2011), her thought provoking GRAFFITI collection, the visually stimulating BARCODE collection, and the aesthetically pleasing VINTAGE EXPRESSION collection
Our art collections, including the JETSETTER clothing range, coupled with our expertise and utilization of our effective strategic relationships with the media, will create and integrate the art into fashion, ac-cessories and fabrics which compliment each other and will create a powerful and bold brand
PACKING LIST OF A JET SETTER, GRAFFITI, BARCODE, and VINTAGE EXPRESSION series by Fawni are vivacious, provoking, thoughtful and most importantly, visually stunning examples of art evolving into fash-ion and branding. Visualize the brilliance of a Basquiat painting, or owning a piece of the spirit of Warhol. If fashion is art, then this is a step forward to celebrate its manifestation
With PACKING LIST OF A JETSETTER, Fawni’s message is a social commentary on the glamour and excess of the jet set lifestyle. It glorifies the beauty and finery yet at the same time offers a subtle tongue-in-cheek look into its darker realities and inanities. With GRAFFITI, BARCODE, and VINTAGE EXPRESSION, as well as being a series of stunning designs, they represent some thought provoking and heartfelt messages based around her own life experiences
The FAWNI Range is spectacular in its simple and bold visual appeal yet beyond this exciting and provocative range, Fawni is developing FiF ™ (Fawni Interactive Fashion) to create a platform to cross promote her music, fashion and designs, and create a vehicle for direct interaction with her fans and purchasers of her art, allowing her fans to interact to create one of the most exciting and innovative brands for the future
COMPETITIVE ADVANTAGES
The FAWNI range is cutting edge and contemporary in its styling, and so fitting into the style of the trendier retailer and the larger contemporary stores across any product range. We believe our advantage over other new and established brands in this sector is clear:
1) Our relationship with the media and our celebrity connections with over twenty years experience in this genre gives us a base to develop celebrity endorsements and achieve widespread media profile
2) As a major part of our campaign we have committed to creating individual celebrity’s own wish lists and individualized works to create custom bespoke hand crafted pieces of art part of the celebrity endorsement
3) As a recording artist FAWNI will be able to cross promote her brand with her forthcoming album, self penned and based around a contemporary take of early Velvet Underground and Lou Reed, tying in with the visual impact of the Andy Warhol era. There will be some innovative and striking promotional campaigns to be worked in conjunction with our retail customers to maximize the profile of the brand
The FAWNI range of art is available for licensing as either individual copyrights or any number of existing pieces that fit the requirements of our clients. We can also design dedicated limited edition original works of art to the clients specification
For further information please contact Brian Harris on [email protected]
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FAWNI FASHION is a contemporary multimedia fashion and design company seeking to revolutionise cross promotion opportunities through the music, interactive media and the challenging artwork of ac-claimed artist STEFANIE JAMAICA PSCHILL aka FAWNI
The range consists of her bold, unapologetic and visually appealing PACKING LIST OF A JET SETTER collection (used as the supporting artwork for Marc Jacobs ‘Fall Collection’ in New York Fashion week 2011), her thought provoking GRAFFITI collection, the visually stimulating BARCODE collection, and the aesthetically pleasing VINTAGE EXPRESSION collection
Our art collections, including the JETSETTER clothing range, coupled with our expertise and utilization of our effective strategic relationships with the media, will create and integrate the art into fashion, ac-cessories and fabrics which compliment each other and will create a powerful and bold brand
PACKING LIST OF A JET SETTER, GRAFFITI, BARCODE, and VINTAGE EXPRESSION series by Fawni are vivacious, provoking, thoughtful and most importantly, visually stunning examples of art evolving into fash-ion and branding. Visualize the brilliance of a Basquiat painting, or owning a piece of the spirit of Warhol. If fashion is art, then this is a step forward to celebrate its manifestation
With PACKING LIST OF A JETSETTER, Fawni’s message is a social commentary on the glamour and excess of the jet set lifestyle. It glorifies the beauty and finery yet at the same time offers a subtle tongue-in-cheek look into its darker realities and inanities. With GRAFFITI, BARCODE, and VINTAGE EXPRESSION, as well as being a series of stunning designs, they represent some thought provoking and heartfelt messages based around her own life experiences
The FAWNI Range is spectacular in its simple and bold visual appeal yet beyond this exciting and provocative range, Fawni is developing FiF ™ (Fawni Interactive Fashion) to create a platform to cross promote her music, fashion and designs, and create a vehicle for direct interaction with her fans and purchasers of her art, allowing her fans to interact to create one of the most exciting and innovative brands for the future
COMPETITIVE ADVANTAGES
The FAWNI range is cutting edge and contemporary in its styling, and so fitting into the style of the trendier retailer and the larger contemporary stores across any product range. We believe our advantage over other new and established brands in this sector is clear:
1) Our relationship with the media and our celebrity connections with over twenty years experience in this genre gives us a base to develop celebrity endorsements and achieve widespread media profile
2) As a major part of our campaign we have committed to creating individual celebrity’s own wish lists and individualized works to create custom bespoke hand crafted pieces of art part of the celebrity endorsement
3) As a recording artist FAWNI will be able to cross promote her brand with her forthcoming album, self penned and based around a contemporary take of early Velvet Underground and Lou Reed, tying in with the visual impact of the Andy Warhol era. There will be some innovative and striking promotional campaigns to be worked in conjunction with our retail customers to maximize the profile of the brand
The FAWNI range of art is available for licensing as either individual copyrights or any number of existing pieces that fit the requirements of our clients. We can also design dedicated limited edition original works of art to the clients specification
For further information please contact Brian Harris on [email protected]
SIMPLYBE.ART.
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Graffiti collection
3
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All i can Do is Love you
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hA!
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please Do not hurt me
6
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i Like it Both ways
ugly
7
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i Like it Both ways
yes!
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Face (Above)
ugly Glitter (center)
i miss you (right) 9
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shopping List #1
shopping List #2
11
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barcode collection
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surgery
Blue
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14
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my Best Friend’s Brain #1
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my Best Friend’s Brain #2
16
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omama (Below)Automobiles (right)
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18
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Kunsthalle
Thermometers
halt wenn Ein Zug Kommt
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Thermometers
VIE-JFK
Fawni And papa
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cartoon sushi (Above)
yellow stripes (Top right)
Turquoise stripes (Bottom right)
21
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21
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Target (Left)
3 Targets (Above)24
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Ghost
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Drown in my Love
pete-Blue
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my hero
india Ticket
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310 Area code
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maman (Above)
insane (right)
marilyn negative (opposite page)
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30
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Tears of Blood (Above)
monaco under construction (Below)
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Lola (Above)
Der offizier (Below)
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Blood moon
Das Beast (right)
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34
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madonna (Left)
mozart (Above)
report card (opposite)
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20 Koepfe
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phase 1
38
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Flag
40
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Gruesome Glitter
pete-red
42
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44
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47
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Stefanie Jamaica Pschill aka Fawni, has been expressing herself through her art since childhood. She was born in 1985 and hails from Vienna, Austria. Her most recent exhibit was at the flagship store of Bloomingdales in SoHo NYC where her paintings decorated all front window displays in collaboration with renowned designer Marc Jacobs’ clothing collection for Spring/Summer 2011.
Brian S. Harris is a founder and principal of Downboy Recordings, Media and Consultancy, focusing on marketing, sales, A&R, production and the creative aspect of Fawni LLC . With a history of working with Major labels, Film and TV studios such as Universal, Warner Music and Fox TV along with many successful established artists advising on overall strategy, and artist development. He has over 20 years of experience in the music and media industry and has gained priceless artist and celebrity connections.
Mike Tschida has over 20 years of entertainment marketing and celebrity negotiation experience. Tschida launched TBE as a full service branded entertainment firm specializing in the alignment of corporate brands with Hollywood. A few of TBE’s clients include Nestle Waters, Dole, Pamela Dennis, Motorola, and Mandarin Oriental Hotels. Prior to launching TBE, Tschida founded TKEG, Inc (tschidakabat entertainment group), where he was CEO for 10 years, representing high profile corporate clients. His client list and negotiated agreements include Mars, Inc., Revlon, and Sony.
IMAGES FROM THE LAUNCH OF MARC JACOBS RANGE OF CLOTHING AT BLOOMINGDALES SOHO NEW YORK DURING NY FASHION WEEK 2011 USING THE ART OF FAWNI THROUGHOUT THE CAMPAIGN
FAWNI FASHION LLC
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los angElEs1230 monTAnA AvEnuE, suiTE 203sAnTA monicA, cA 90403
london8 crooKED usAGE LonDon n3 3hB EnGLAnDEmAiL: [email protected]. (uK) +44 7956280599T. (us) 323 251 0296