“Faux”cus Groups: Reimagining Groups to Uncover Behavioral Insights in User Research
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Transcript of “Faux”cus Groups: Reimagining Groups to Uncover Behavioral Insights in User Research
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“Faux”cusGroups: Reimagining Groups to Uncover Behavioral Insights
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Elizabeth Zietlow.User Research Program Lead, Lifion by ADP
Jackie Weeks.Principal, User Research, Pepperjam
Ben Schweitzer.Senior User Experience Researcher
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Time.Cost.Unique objectives.
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Reach
Time Cost
ResearchOutcomes
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Reach
Time Cost
ResearchOutcomes
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Contextual spirit.Individual reflection.Group energy.
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Collaborative Experience Mapping
was Born!
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Real people.In the same place.Individual + group time.
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Reflective thinking.Mapping behavior.Moderate themselves.
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Collaborative Experience Mapping
More Exploratory
Usability Testing
Co-DesigningContextual Observation
More Evaluative
Tree Testing
Stakeholder Interviews
A/B Testing
Card Sorting
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Reduced cost & time.Quicker results.Stakeholder engagement.
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“Elizabeth, when I told you it was the most productive UXR session – I wasn’t just saying it.
My sugar coating ability is at a rock bottom 0.
If it wasn’t good, you would have heard about it from me :-)”
- Principal Engineer
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Self-moderation.Individual + Group.Participant engagement.
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Friend-pairs.Swimlanes.Layers.Challenges.
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Get teams involved.Use materials.Prepare worksheets.
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Mid-Step aggregate.Proof of concept.Communicate value & limitations.
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Not a substitute.Sensitive material.Can’t co-locate.No reflection/mapping.Not a co-design.
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Let’s try it out!
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Client: UXPAResearch Goal: Understand the process for picking sessions.
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Step 1: Individual ReflectionStep 2: Group Aggregate with FrameworkStep 3: Layer/Challenge
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Task:Map your process for selecting UXPA 2016
sessions to attend.
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? xYou Are
HereTrigger
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Touchpoint Category
Smartphone/Tablet
Desktop/Laptop
Paper Program
Verbal
Timing
Trigger Before Conference At Conference
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Moderator:- Build the framework- Encourage individual mapping on wall- Look for emerging themes
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Questions?Session Feedback:
bit.ly/CEMapping
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Thanks!Session Feedback:
bit.ly/CEMapping