Faux Elementary Action Plan a six - step marketing blueprint

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Faux Elementary Action Plan a six-step marketing blueprint QuickTime™ and a decompressor are needed to see this picture. PRESENTED BY mike havener CI440

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Faux Elementary Action Plan a six - step marketing blueprint. CI 440. PRESENTED BY mike havener. Redesign the library to make it more inviting and attractive. Create a list of all the services and that the library media center offers. - PowerPoint PPT Presentation

Transcript of Faux Elementary Action Plan a six - step marketing blueprint

Page 1: Faux Elementary Action Plan a six - step marketing blueprint

Faux Elementary Action Plan

a six-step marketing blueprint

QuickTime™ and a decompressor

are needed to see this picture.

PRESENTED BY

mike havener

CI440

Page 2: Faux Elementary Action Plan a six - step marketing blueprint

Step One:take action!In order to provide Faux Elementary with the library media center that it deserves, targeted immediate aggressive actions must be instituted.

Redesign the library to make it more inviting and

attractiveCreate a list of all the

services and that the library media center

offers.Set up a meeting with the administrator to discuss

my role.Create physical/digital

posters to advertise the library media center.

= students

Locate books and materials for non-English

speaking students.

= faculty

= administrato

r=

everyone

= linguist

ic

Page 3: Faux Elementary Action Plan a six - step marketing blueprint

Step Two:establish the timelineA realistic timeline is necessary in order to set goals and monitor progress. This timeline is living but rough, and will change and evolve as necessary to fit the needs of Faux Elementary School.

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end of quarter

1

end of quarter

2

end of quarter

3

end of year

start of year

- establish

rapport with

students/faculty

- set up

library

- meet with

administrator

- start

collaborating

with teachers

- start

collecting data

- set up a fresh,

new website

- learn the name of

every student in

the school

- begin

weeding?

- schedule a

parent/community

event

- write vision and

mission statements

- compile data for

the year

- end of year student

celebration

- start thinking

about next year

Page 4: Faux Elementary Action Plan a six - step marketing blueprint

Step Three:identify, locate, and purchase resourcesTaking an inventory of what resources Faux Elementary already has is an essential step in the action plan to find out what is needed. Some items will obviously have a higher priority than others.

$

money for materials, supplies, and various expensestime to take care of essential library tasks, help the faculty, work with students, and meet with the administratorlarge electronics like computers and t.v.’s

adequate, safe, and comfortable furniture

small electronics like ipads, ipods, and ereaders

a huge budget allotment for BOOKS

Page 5: Faux Elementary Action Plan a six - step marketing blueprint

Step Four:put together a teamFaux Elementary will need a library that has an equally strong offensive and defense These means identifying the right people to involve and share responsibility with. All members of the team are equal stakeholders in the success of the library media center.

LIBRARIAN

ADMINISTRATOR

FACULTY

PARENTS

COMMUNITY

STUDENTS

RESPONSIBILITY

DECREASES

Page 6: Faux Elementary Action Plan a six - step marketing blueprint

Step Five:determine the destinationThe library media center needs to have a clear course and destination. Simple questions determine whether or not the ship was steered in the desired direction, and collected data is used to get the answers.

were circulation numbers up

was there in increase in student/faculty library usage

did teacher/librarian collaboration take place

is the library media center a comfortable enjoyable space

have vision and mission statements been written

where did the budget numbers fall (above, at, or below)

what aspects of the action plan weren’t achieved (if any)

??

??

??

?

Page 7: Faux Elementary Action Plan a six - step marketing blueprint

Step Six:pitch the productVisual campaigns work best when they are deployed in multiple ways. Displays, posters, and pictures can be posted digitally and physically to maximize exposure and increase the chances that the advertisements go viral. The empty wall space of Faux Elementary is prime real estate in the library media center’s agenda. Keep the posters simple, to the point, and hopefully somewhat entertaining.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.

QuickTime™ and a decompressor

are needed to see this picture.