Fatma Al Hashemi
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Transcript of Fatma Al Hashemi
Have We Met ? I’m Fatma al Hashemi, a 20-year-old graphic designer and photographer, I’ve been practicing graphic design since the first Adobe Photoshop was created, I was young and unaware of what I was doing, but its one reason the portfolio in your hands actually exists! Graphic design is not only my profession it’s also my passion in life! I breathe-in creativity and exhale idea’s that develop into an artwork. Design is one of the essential things that nurture me in life and make me who I ‘am. So back to my question, have we met? Let’s hope this is the start of a journey that could answer this question.
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As an ambitious artist, my designs reflect the expressed needs and desires of my clients, a reflection of their vision in the language of art and design. My work revolves around aspects that build up my client’s identity, after all an artwork should obtain a specific message and idea, which is the reason of this design to be created. I live in a world surrounded with logos, business cards, posters and a lot more things that can be created through design, which is why I happily live and remain in the world of design.
My objective in life doesn’t end with success itself, but it ends with the satisfied smile I draw on every person who seeks my assistance in giving his or her work a unique identity and design.
A design is not just a shape, line, curve or all these combined; It’s a whole new identity that reflects the faces of humankind.
”“
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Contents4-12
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25-34
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Branding Designs F_Fotography Branding Al Khor Place Branding Packaging Design Once Upon A Date Package Deck Of Cards Package Self Promotional Package Poster Design 8,092 miles collaboration
Portfolio Design Mohammed Al Hashemi ‘s portfolio
Mamatani Cafe Product Photography Product Design
Internship
iBook Design A world without barriers
Sail Emagazine Desings
Photography 6pm in Dubai - First solo exhibiton Free-style
CV
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F_Fotography Logo Design“ ”My first experience with brand-ing was actually on myself, i created a logo that promotes me and my photography business, the logo reflects my abilities to design and also my desire to build up my own career
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Al Khor Place Branding“ ”Created a whole branding set for an area called Al Khor, I started with an intense research process that ended with ideas that devel-oped the branding process further. throughout the logo design, which was also where i started, i went and researched for inspiration as a step towards a unique idea.
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This poster is aiming to promote Al Khor, a heritage site in Dubai in where it still strongly positioning itself as a historical area that cher-ishes every aspects of the UAE rich history. I chose a fun and dynamic visual languages to represent the es-sence of the place. Al Khor is vibrant and energetic place. I chose typog-raphy and solid shapes all arranged to represent the tag line I chose “where the present meets the past” It connects past and present and cre-ates a harmony and vibrancy. I have attempted to present Al Khor as the significant connecting point where everyone can meet and its’ organic culture contributes to Dubai urban landscape
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D77
D92
Al Nahd
a Stre
et
AlRolla Road
Al Raffa
Street
AlEsbijStreet Ali BinAbi TalebStreet
AlFalah
Street
AlGhubaiba Road
AlSoorStreAl KhailStreet
Al Seef Road
Mankhool Road
ShindaghaTunnel
Al
KhalidBin
AlWaleed
BaniyasRoad
Baniyas Road
Diving VillageBinSuroor
MosqueSheikh Saeed
House
BritishEmbassy
Al ShindaghaMarket
EmiratesScience Deira
Bus StationAl JumaMosque
MussallaTower Mall
Al RaisShopping Centre
Centre
Netherland,Consulate
General
Canada,Consulate
Australian,Consulate
General
Al Maydan Shopping Centre
Twin Towers
GoldOasis
TheGold
Centre
RamadaHotel Dubai
Dhow PalaceHotel
Imperial
Palm BeachRotana Hotel
RegalPlaza Hotel
Sea Shell Inn Hotel
SeaviewHotel
Four PointSheraton Hotel
AscotHotel
Winchester GrandHotel Apartment
Savoy CrestHotel Apartment
AdmiralPlaza Hotel
Highland Hotel
Panorama Hotel
MeenaPlazaHotel
SavoyPark Hotel
Savoy Suites DeluxeHotel Apartments
YorkInternational
AlKhaleej
Hotel
ZarianaHotel
Sky WayHotel
Sima Hotel
Al KhaimaHotel
Al UrobaHotel Aswar
Hotel
ClassicHouseHotel
CountryHotel
Down Town Hotel
GalaxyPlaza Hotel
KhaibarHotel
MarianaHotel
Al MahaHotel
Al SahilHotel
Vienna Hotel
Al Hashemi
Al SabkhaHotel
Piccaddily
Land Mark Plaza Hotel
SAS RadissonCreek Deira
Riviera Hotel
Carlton TowerHotel
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Through my design process of creat-ing a branding set for Al Khor, The map was considered important to complete the task and make a whole identity that deifnes it, which made me create a simple tourist map that helps to guide and also show a fun and enjoyable side of Al Khor.
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Once Upon A Date Package“ ”For this project, we were asked to de-sign a package that promotes the Date Honey Festival. This package will be a giveaway that holds in it a jar of date honey. The package was created to con-sider all aspects of the design process, research, and principles.
There is always an end to every great story and the idea for this package is to create a short meaningful narrative about dates. The title “Once Upon a Date” pulls the viewer into the package using a storybook approach. The name suggests a casual and personal perspec-tive about the product and creates a unique and engaging experience for the consumer. The date-honey package uses illustration, typography and colour to attract an audience of both UAE resi-dents and International visitors.
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Design Process: The overall design process began with conducting re-search on date-honey, identifying a package to suit the brand-story, and creating an appropriate narrative. I began by sketching the overall package, defining the dieline, and determining what information to place on each side. The location of the “Date Honey Festival” in the UAE meant it was important to include both Arabic and English in the final design. I choose an Arabic poem that compares dates to gold, telling readers to not underestimate the value of a date, even though it weighs less than gold. For this reason, the intention of the design was to provide a sense of surprise by combining a simple exterior pack-age with a rich interior design. The use of playful typography was combined with natural colours to enhance the Arabic poem, while giv-ing a feeling of tradition and design harmony. The narrative begins with “Once upon a date” on the top of the date-honey jar and concludes with a message found underneath the jar that reads «This is how my story ends”.
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Deck of Cards Package“ ”In this project we were asked to cre-ate a whole suit for a deck of cards and choose a theme for the design. We were divided into groups and each of the groups were asked to choose a general theme and then each member of the team chose a specific cetegory under it. Our team chose animals as the general theme and I chose to design my cards with a specific focus on birds. Our suits were randomly assigned and I was given diamonds to use for my chosen theme.
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Birds are creatures that were meant to be free, their wings glide through the sky giving us hope and serenity. Whenever I look at a bird in flight, I cant help but wish I was the one who has been set free. The title I created for my deck of cards is “ Would you fly with me?” because it represents the feeling of freedom that comes with the inspirational idea of flight. The package uses only typography to illustrate this idea in an elegant and textural manner. My cards were designed by integrating collages and brush strokes, along with the birds I chose to represent each card.I chose the rooster as a King because of his royal appearance in stature and pride. Although he cant fly as high as other birds do, he still has what it takes to be a King.
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Self-Promotional Package“ ”For this project, I created a promo-tional package that represents me as a person and as a graphic designer. I chose to create a package that will be given to the client as a thank-you gift at the end of my work with them. As a graphic designer and as a per-son, I love to offer people something more. For this reason, I thought that a chocolate giveaway could serve as a small gesture of gratitude to a client once a project we are working on comes to completion. The package will superimpose two boxes in order to display two differ-ent products; the CD with the work I’ve done for them and the box containing the chocolate giveaway. My promotional package is a simple way to share love and my ideas to the costumers who approach me for graphic design work.
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A simple thank-you does make a difference and the title of the pack-age reflects how glad I was when they considered me. The design of the package is simple; I chose a combination of colors I like along with a simple illustration that defines me as a designer who enjoys cute and casual styles. The phrase “shar-ing is caring” is written on top of the chocolate box, since chocolate is a source of happiness. No matter how small or big the gesture is, the message within this package de-fines how much I appreciate people considering me to work with them.
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Th
eLci yfo v
e
tc L
A Loving father, caring sister,
an innocent child and amazing
mother, simply the city where
love is shared SanFr
ancisc o
8,092 Miles Collaboration“ ”For This Project we collaborated with students from San Francisco to exchange design and work our way through them. I created two posters each defines a city, Dubai and San Francisco were different and similar in the same time, i used typography to create a harmony that will be enjoyable to see. I also created two different writings for both to say a little more about both cities.
20D :
U B A I
“ h erePeaceisu ranta d%ee
WG “
”The place where your
parents told you you’ll be safe, your sibilings
made sure you’ll have a great time and your
friends found peace.
Dubai
“ “
Mohammed Al Hashemi“ ”Designed a portfolio design for Mohammed Al Hashemi’s Application for Dubai’s Goverment Excellence Program
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برنامج دبي ل�داء الحكومي المتميز فئة الموظف الحكومي المتميز
2013
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Mamatani Cafe“ ”Free-lancing for Mamatani Cafe as a photographer and Graphic designer, I started with photoshooting their menu’s specials and designing a table tent for the holy month of Ramand-han.
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Designed a background for the photobooth at Al Noor Special Needs Center where we arranged and held an event celebrating the national day. Duties :- Photographer- Background Designer
Internship : PMO“ ”As a student in my fourth year, Zayed University requires us to intern in order to complete the cred-its needed to graduate; I started my internship at The Prime Minister’s of-fice in November 4, 2012 and spent two months there. My experience as an intern was very useful and en-couraging, I worked with the gover-ment communication department with a team of creative individuals that gave me the chance to expand my knowledge and learn alot about work life and in the same time share my passion in graphic design with the team.
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Designing a mailer with the list of names and groups that participated in the national day celebration and volunteering.
مع �تمعنا نحتفلWITH OUR SOCIETY WE CELEBRATE
29-11-2012
TEAM VISITSزيارات فرق العمل
ALNOOR TRAINING CENTRE مركز النور ل�حتياجات اخلاصة
قائد الفريق : مرمي العوضياملصور : فاطمة الهاشميهدى الهاشميمرمي العويسدايفيد تابتأمني جاويجيان فارس�مد الغريرنوح رافورد
ADDITIONAL ELEMENTS
Designing a typographic/cal-ligraphic peice to be sticked to a window of a circular meeting room, The text written is from His Highness Sheikh Moham-med’s quotes.
WHITHOUT BACKGROUND + 3D
3D
COLOR VARIATIONS
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@HHShkMohd#من_مفكرتي
”دائماً أكرر لمسئولي الحكومة لدينا.. أن الهدف هو اإلنسان.. اجعلوه محور خططكم ومشاريعكم.. وهو من يحكم على نجاحكم وليس أنا“
”ال يوجد قائد دون فريق .. والقائد العظيم يصنع فريقاً عظيماً.. وصناعة الفريق تكون بالتعليم.. والتمكين.. واالحتفاء بالمنجزين“
They chose to take a different ap-proach and this is the design they approved and produced.
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Designed the bathroom signages in an arabic version to suit the theme of their new offices.
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Designed name tags to put on the new offices of the employ-ees to know their places in the new offices.
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Designed the map for the new floors and seating plan for the employees in their new offices.
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Untitled-3 1 1/3/13 9:19 AMUntitled-3 2 1/3/13 9:19 AM
Untitled-3 3 1/3/13 9:19 AM
Untitled-3 4 1/3/13 9:19 AM
Untitled-3 5 1/3/13 9:19 AM
Untitled-3 9 1/3/13 9:19 AM
Designed giveaways for the team I worked with using ty-pography and other design as-pects, then framing the designs for each individual.
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Designing the twitter page back-ground of the government summit and also a web banner.
11 - 12 FEBRUARY 2013
11 - 12 FEBRUARY 2013
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Author, illustrator, and designer of the bilingual children’s e-book The research behind the book focuses on introducing a world of a child with Autism, where I found people unaware fully of how an Autism child thinks and acts; to keep it child friendly I reflected an imaginary world without barriers, because people with autism are known to be ultimate day dream-ers and mostly their mind has no limits to what they create and visualize. The e-book was displayed as part of the exhibition “Change in Motion: A Storybook Exhibition” held at Zayed University from May 9th – 16th, 2013.
iPad 4:20 PM
Read to me Read it myself
iPad 4:20 PM
iPad 4:20 PM
Read to me Read it myself
iPad 4:20 PM
A world without barriers“ ”
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iPad 4:20 PM
Read to me Read it myself
iPad 4:20 PM
iPad 4:20 PM
Read to me Read it myself
iPad 4:20 PM
iPad 4:20 PM
Read to me Read it myself
iPad 4:20 PM
iPad 4:20 PM
Read to me Read it myself
iPad 4:20 PM
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Sail E-magazine Illustrations“ ”Sail Emagazine is my first experi-ence outside of Zayed University, I started illustrating for this online magazine in 2012, i illustrate per atricles given to me on monthly basis as its a monthly magazine.
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6pm in Dubai “ ”6pm in Dubai is a photography exhibition that showcased the different aspects that fill my life with joy and energy, the title was chosen based on the two parts of my daily life, the part that starts early in the morning when I used to go either to the university or at that time, work; and the other part where my passion comes to life, the time when i enjoy my day the most, 6pm. January 15, 2013, my first solo exhibition was launched at Momentum Dubai in DIFC. The exhibition showcased a series of photos that reflects what I’m passionate about, most of the photos were taken at 6pm which made the title easier to relate to.
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Photography“ ”Photography is also my passion and a part of my career path. I’m currently a free-lance photographer that enjoys grabbing her camera and shooting the right moments, in fact photography helps me alot through my graphic design projects.
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Fatma Al HashemiGraphic Designer & Photographer
[email protected]+971566505888
www.f6amyi.wordpress.coma
Profile :
Female D.O.B April 17,1992 Nationality: UAE,Dubai
Education :
2009-2013 B.A. in Graphic Design, College of Art and Creative Enterprises Zayed University, Dubai Campus
2006-2009 High School Diploma Dubai International School
Working as a free-lance photographer and graphic designer for Mamatani Cafe
Photo-shooting for Momentum Dubai
Contributed with the Kuwaiti online maga-zine Khaleejesque •Photographed scenery as requested from the magazine
Participated in EDGE, Senior project exhibi-tion for student of the College of Art and Creative interprices at Zayed university
Participated in The exhibition “Change in Motion: A Storybook Exhibition” held at Zayed University from May 9th – 16th
Launched 6PM in Dubai, My first solo pho-tography exhibition in Momentum Dubai in DIFC.
Interned at the Prime Minister’s Office from November 4,2012 until January 4,2013 •Graphic Designer and assitant •Designed floor map •Project manager •Designed Mailers •Designed Name tags
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CV“ ”
Participated in Hamdan Bin Mohammed Bin Rashid Al Maktoum’s Award photography exhibition titled the “41st UAE National Day” at Dubai Mall.
Photographer at TedxZu’s •Taking photos at Tedx Zu’s Event
Speaker at Zayed University’s Majors Day about Graphic Design as a major •Spoke about graphic de sign as a major and future career to general education students
Presenter at Women as global leaders 2012’s conference in ESSC “Into the Future” Panel •Spoke about a publication project for Graphic Design I course •Explained goals and ideas •Discussed the project’s process with the audience
Photographer at Fazaa’s 4th International Powerlifting competition •Photographer •Editing photos
2013-Present
2013
2013
2013
2013
2013
2012-2013
2012
2012
2012
2012
2012
Experience :
Fatma Al HashemiGraphic Designer & Photographer
[email protected]+971566505888
www.f6amyi.wordpress.coma
Language Skills :
Arabic – Native Language English – Fluent in written and spoken
Computer Skills :
•Adobe Photoshop •Adobe illustrator •Adobe InDesign •Adobe Dreamweaver •Microsoft Office •Imovie
Interests :
•Photography •Illustrating •Writing •Experience with physically and mentally challenged individuals •Collaborative work
Illustrator at Sail E-Magazine •Designing •Illustrating art works for monthly articles
Photographer at Sharjah city of humanitar-ian services event •Photographer for al amal camp •Editing photos
Free-lance Photographer and Graphic designer •Photographer •Editing •Managing schedules •Meeting with Clients •Designing logos, posters, invitation and business cards.
Participated in the documentary photogra-phy workshop “Visual essays of real Dubai” •Attended a workshop that worked on a gallery for the Consul •General of the US’s cocktail party at Art Dubai •Exhibited a series of photos at the Consul General’s house
2011-Present
2011
2011-Present
2011
2011-Present Active volunteer for the Young Eager Steps Foundation •Volunteer work •Teamwork
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