Father’s Day EventMay 20 – June 21, 2015

Amazon Sports

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Amazon Sports Father’s Day EventHave a brand or product line that makes a great gift for Dad? The Amazon Sports Father’s Day Event is a four-week program during which customers can discover and buy great gifts for Dad at great prices. The event will be hosted on the Sports Father’s Day page and will receive exposure on the Amazon Father’s Day Page – the central event page where all Amazon categories will be represented. Additional promotional levers will drive awareness of the Event, including prominent promotion across all Sports storefronts, as well as on the Amazon Gateway (homepage), the Sports global navigation flyout image, above-the-fold call-outs on tens of thousands of Sports product description pages, emails, social media marketing, and more.

Enclosed are details on available high-impact marketing opportunities. All placements will be live for the entire length of the event, May 20 through June 21. To maximize your ROI, it’s very important to activate a savings promotion on some portion of your product line. Funded deals provide the near-term benefit of increased sales, and also drive overall brand impressions and increase search ranking for your products in the longer term. Pricing promotions can take many forms – straight % off purchase, $20 back on a $100 purchase, etc. Our team will work with each of you to craft a deal that’s right for your brand and for the customer. Pricing deals often include a custom landing page and promotional support on the Amazon Gold Box page, and in multiple positions across the Sports category. Brand campaigns that don’t promote a deal should link to a vendor’s free, self-service brand store on Amazon, which will help drive customer engagement and search optimization. Visit AMS to learn more and register your brand name today.

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2015 Father’s Day Sports Packages

Tier 1 Tier 2 Tier 3

Package $ Rate $30k $20k $10k

# Available 5 10 15

Flight Full Event Period (5/20-6/21) Full Event Period (5/20-6/21) Full Event Period (5/20-6/21)

Father’s Day Event Page

Slide-Show Billboard Deals Featured in Shoveler

Center Page Banner Deals Featured in Shoveler

Deals Featured in Shoveler

Category StorePage

Center Page Banner Deals Featured in Shoveler

Slide-Show Billboard Deals Featured in Shoveler

Center Page Roto Deals Featured in Shoveler

Gift Guide 5 ASIN placements Deals Featured in Shoveler

3 ASIN placements Deals Featured in Shoveler

2 ASIN placements Deals Featured in Shoveler

Description Est. Cost

Gift Guide ASINsInclude your top giftable products in the resource for Amazon customers seeking gift ideas for the sports enthusiasts in their lives. These ASINs will be featured throughout the holiday purchasing period.

$2k / Parent ASIN

Amazon Media Group (AMG)

Drive traffic to your promotions, detail pages, or brand store during peak purchase periods from new audiences most likely to engage with your brand through display advertising campaign. Contact your Vendor Manager for more details on the various opportunities.

> $25k

Add-on Opportunities

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Father’s Day Sports Page Father’s Day Gift Guides Category Store (e.g. Hunting)

Father’s Day Event – Overview of Page Layouts

All Father’s Day deals will appear in deals shovelers

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Father’s Day Sports Page Father’s Day Gift Guides Category Store (e.g. Hunting)

Father’s Day Event – Tier 1 Placements

5 ASINs

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Father’s Day Sports Page Father’s Day Gift Guides Category Store (e.g. Hunting)

Father’s Day Event – Tier 2 Placements

3 ASINs

Amazon.com Incorporated - Confidential

Father’s Day Sports Page Father’s Day Gift Guides Category Store (e.g. Hunting)

Father’s Day Event – Tier 3 Placements

2 ASINs

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