Fasterclass: Using Google Analytics Custom Segments to Better Understand Your Audience
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Transcript of Fasterclass: Using Google Analytics Custom Segments to Better Understand Your Audience
Audience Segmentation Unlocking Insights with Google Analytics Custom Segments
@FasterclassTips | www.fasterclass.co | [email protected]
Who Am I? B2B Digital Marketer
5 Years of Google Analytics
Marketing Trainer
Google Squared Graduate
Custom Segments (& Custom Audiences) Pick a condition, and see it’s data throughout Google Analytics
Finding Your ‘Whales’
Filter conditions by revenue – what drove their decisions?
(Revenue – Per Session – Greater Than – X)
Organic Image Search
Is Google Images driving traffic to an image-heavy site?
(Referral Path - Matches Regex – images|mrges|imagedetail)
Really Engaged Traffic
Non-purchasers, but heavily engaged in your site
Can you convince them to come back?
(Goal Completions = 0, Transactions = 0, Pageviews > X)
Other Examples
Customers converting more than once
(Goal Completions >1)
Conversion rates inside/outside of business hours
(Hour > 8 – Hour <19)
Analyse visitors who reached certain blog posts or pages
(Condition – Page = X) or (Condition – Page ‘Starts With’ - /something)
Visitors using certain device types (e.g. screens under 60px wide)
(Screen resolution – Matching Regex - (^[1-5]?[0-9]?[0-9])x([1-5]?[0-9]?[0-9]$)