© 2012 Alteryx, Inc. Confidential.

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Integrating Data for Analytics Without the Wait for IT

© 2012 Alteryx, Inc. Confidential.

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• Data and Decisions• Challenges of Data Integration• Alteryx closes the gap• Kaiser Permanente and Alteryx• Demonstration• Recap• Q&A

Agenda

© 2012 Alteryx, Inc. Confidential.

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Decision Makers Still Cannot Make Right Decisions Due to Data & Analysis Issues

Un-Structured Content

Cloud Data

“I just want to understand what we should be doing….”

© 2012 Alteryx, Inc. Confidential.

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Un-Structured Content

Cloud Data

3rd Party

Making sense of data

© 2012 Alteryx, Inc. Confidential.

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Challenges with Data Integration

Limited access to data

IT/DW controlled

Limited toolset

Manual work in SQL, Excel and Access

Dependency on IT

Data Integration/Data Quality

Getting the right data set

IT doesn’t know your business

For Business Analysts and Data Artisans

© 2012 Alteryx, Inc. Confidential.

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Current analytic processes

Decision Maker

Business Analyst

IT & Data Warehouse

Issues

• Multi-step request & delivery process

• specialists for analysis or data integration

• Long turnaround times• Don’t know the business

Dataset and analytic model request

Business Question

Build specific dataset & analysis

Build specific dataset & analysis

© 2012 Alteryx, Inc. Confidential.

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Alteryx closes the gap

Eliminates manual work in SQL, Excel and Access

Limits the dependency on IT for data access and data

integration

Sophisticated analytics without the programming or

wait for specialists

Don’t want to have to jump from tool to tool

For Business Analysts and Data Artisans

© 2012 Alteryx, Inc. Confidential.

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One Solution & Workflow For Line of Business Data Blending

Integrate any data source, cleanse and

blend to produce analytic data source

Ble

nd

Rapid design of sophisticated analytics with unique spatial understanding

Un-Structured Content

Cloud Data

Enrich

Analyze

Use

Enhance

All Relevant Data

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Leveraging Alteryx to Save Cost and Improve Service

Greg HallSr. Service Optimization Leader

Kaiser PermanenteDecember 2012

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Kaiser Permanente

• Founded in 1945• Includes:

• Not-for-profit health plan• Hospitals• Medical centers

• 9 million members across: CA, CO, GA, HI, VA, MD, DC, OR, WA, OH

• Prepaid health plans• Integrated care and delivery

system• Focus on prevention

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Service Optimization Function

• Improve call handling time

• Reduce processing turnaround time

• Improve customer request response time

• Reduce submission errors

• Analyze business opportunities for cost savings and improvement

• Following DMAIC methodology, analyze and improve processes

• Measure improved state and institutionalize

• Data access• Handling multiple data sources• Data cleansing• Analysis accuracy• Automation• Speed of reproducing analysis• Analysis sharing

My Role

Our Team Typical Projects

Primary Drivers for Alteryx

• Black Belts and Lean Leaders

• Focus on cost saving projects that improve customer service

Within Service Optimization, we aim to improve service quality and lower cost

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Our customers contact us through multiple channels

Phone call to customer service

Request for reprocessing

Complaint Third party inquiry

IT System 1 IT System 2 IT System 3

Team 1 Team 2 Team 3

IT System 4

Team 4

Customer Service Case Study

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Ideally we would see a complete picture of the customers’ issues and work across multiple teams seamlessly

Customer Issues Data

Support Teams

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Our existing solution involved Excel sheets and manual touches

IT System 1 IT System 2 IT System 3

Team 1 Team 2 Team 3

IT System 4

Team 4

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With Alteryx, integrated multiple data sources and coordinate work across multiple teams

IT System 1 IT System 2 IT System 3

Team 1 Team 2 Team 3

SharepointConnector

Customer Outreach

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First, we cleanse and standardize the data and join multiple sources

Pull in records from multiple data sources

Cleanse the data

Combine all data sources

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Next, we load the combined data to a common Sharepoint list

Update Sharepoint list

Pull in updated data sources and Sharepoint records

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Finally, we run closed items through a decision tree and determine needed customer outreach

Ability to create a robust decision try model

Alteryx enables rapid response to changing user requirements

Ability to easily union elements of the decision tree

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Alteryx Solutions

Alteryx helps address all of our data and analytics challenges

Challenge Alteryx Solution

• Multiple data sources in various formats, not all integrated

•Ability to pull in multiple data sources, cleanse, and join data

• Several different customer service focused teams

•Use Alteryx Sharepoint connector to provide visibility across multiple users

• Effort required for initial analysis •Alteryx tools allow rapid building of analytical model

• Effort required to replicate analysis

•Once built, the model can be run instantly with new data sources•The module can be automated and scheduled to run without manual touches

• Speed to respond to changing requirements

•Flexibility in the module structure allow for modifications with minimal additional effort

© 2012 Alteryx, Inc. Confidential.

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DemonstrationDamian Austin

© 2012 Alteryx, Inc. Confidential.

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Reduce Constraints of IT

• Personal ETL – pull data from internal, third-party or web sources

• Agile Database – handle structured, un-structured, and spatial data

• Data Quality Tools – ensuring data is clean and credible

• Data Management Tools – manipulate data and define relationships

Alteryx Strategic Analytics

• Instant access to sophisticated analytics – predictive and spatial without programming or PhD

• Mapping and Reporting

© 2012 Alteryx, Inc. Confidential.

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“Overall the best single company sponsored conference I've ever attended.”─Antoinette Bowen, Sr. Marketing Manager, AT&T Mobility

Inspire 2013

Sheraton PhoenixDowntown HotelMarch 5-7, 2013

Learn More!www.alteryx.com/inspire

Follow Us on Twitter! @alteryx

#Inspire13

Seize the Power of Strategic Analytics

Greg HallKaiser Permanente

© 2012 Alteryx, Inc. Confidential.

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Next Steps

www.alteryx.com

Learn More or Get the 30-Day Trial:

gallery.alteryx.comVisit the Analytics Gallery:

@alteryx

© 2012 Alteryx, Inc. Confidential.

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• Big Data• Big Data Analytics• Big Data Analysis• Humanizing Big Data• Strategic Analytics• Predictive Analytics• Data Scientist• Data Artisan• Data Analyst• Big Data Gap• Unstructured data• Analytics Platform• Unstructured Data

• Alteryx• Greg Hall• Kaiser Permanente• Sharepoint• Excel integration• Healthcare analytics• Matt Madden• Alteryx Gallery

Key Terms

© 2012 Alteryx, Inc. Confidential.

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Questions?