Fast Pitch Forum-WhitePages

7
WhitePages, Inc. John Lusk From Online Directory to Connectory

Transcript of Fast Pitch Forum-WhitePages

Page 1: Fast Pitch Forum-WhitePages

WhitePages, Inc.

John Lusk

From Online Directory to Connectory

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WhitePages Confidential 2

WhitePages is the people search market leader

Home grown Seattle company started in 2000

$66M revenue (‘08) and profitable every year since 2000

Grown from 3 to 120+ employees over past 8 years

24MM+ monthly unique visitors (comScore, Mar ‘09)

Top 50 ranked web site (comScore/MM)

Over 2B people and business searches yearly

• Trusted partner with over 1,000 sites

Power search apps for major portals and IYP’s

Built search application for the U.S. Postal Service

Overview

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WhitePages Confidential 3

Directory Connectory

Everything in a Directory

Contact info confidentiality

Communication through WhitePages

Accessible anytime, anywhere

User controlled information

The VisionWhitePages is evolving from an online Directory to a Connectory

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WhitePages Confidential 4

• Ability to add, edit and delete info

• Power to the people with privacy control

• User engagement on a whole new level

WhitePages ConnectoryShifts our market opportunity from $400M to $4B

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WhitePages Confidential

Betting on Mobile

WhitePages Mobile(BlackBerry)

Caller ID(Android)

WhitePages Mobile(iPhone)

800% growth in Mobile searches over past 6 months

Anytime, anywhere access on mobile platforms

Increased reach drives awareness and preference

Provides diversified source of revenue

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WhitePages Confidential 6

Huge growth opportunity for

WhitePages

Consumers expect a single source for

both

• Provides a diversified source of revenue

Owning Business SearchWhitePages to become the People AND Business Search market leader

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WhitePages Confidential 7