Fast nFresh Ice Cream Parlor

THE BUSINESS DESCRIPTION

• ice cream parlor located in leased space at Blue Area Islamabad.

• Estimated opening date is June 19, 2010. • Based on solid market research

MARKET ANALYSIS

• ice cream market in Pakistan is expected to grow by a total of 25% between 2009 and 2015

• 80% of the Ice cream is consumed in summer while only 20% in other seasons.

• consumption among children of age 5 to 15 is 38% and consumption among adults is 62%.

• Saleswill

VISION STATEMENT

• In one year, Fast ‘n Fresh Premium Ice Cream Parlor will be established in Islamabad/ Rawalpindi, and expansion plans will be developed for company owned and franchise locations in other cities of Punjab.

Slogan

• “Fast ‘n Fresh - - good for you!”

MISSION STATEMENT• Fast ‘n Fresh Premium Ice Cream Parlor’s mission is presented below:• We, the employees and management of Fast ‘n Fresh Premium Ice

Cream Parlor, make this pledge to you, our valued customers:• We pledge that we will serve fresh foods and tasty beverages in a

prompt and friendly manner. • We pledge that we will serve only quality foods that meet the

nutritional standards of the International Premium Ice Cream Institute.• We pledge that we will be good community citizens, respectful of the

environment, and friendly neighbors to the surrounding businesses.• We pledge that we will always present a positive public image and

make our establishment one that you can visit with safety and peace of mind.

• We pledge that we will be responsive to your suggestions and concerns.

• If we do not keep our pledge of satisfaction, you do not pay!

BUSINESS OBJECTIVES

• Cash break-even by the end of its first year of operations.– Increase in profit by 10% each year.

• Open new branches in major cities like Lahore, Faisalabad, Multan etc.

BUSINESS OPERATIONS

• The operation will be described – marketing – competitive analysis– legal structure– management expertise – support personnel– financial information.

MARKETING

• Products• Fresh Premium ice cream and Ice cream

shakes• Two lines of yogurt: low fat and regular. • Traditional hot and cold sandwiches.• Coffee, tea and beverages.

MARKETING

• Price• Rs 30.00 for a single scoop • Rs 50.00 for a double scoop – Rs 60.00 for a double scoop in a chocolate waffle

cone • Rs 70.00 for three scoop – Rs 80.00 for a triple scoop in a chocolate waffle

cone

MARKETING

• Price• Volume costs include– Rs 16 per scoop of ice cream – Rs 2.00 per 5 ½ oz. plastic cup– Rs 1 per plastic spoon– Rs 5.00 per chocolate waffle cone

MARKETING

• price ofsandwiches – RS 70.00 for sandwiches– Rs 25.00 for soft drinks– Rs 70 for coffee.

• Volume costs – Rs 60.00 for sandwiches – soft drinks Rs 22.00– coffee Rs 62.00.

MARKETING

• Place• People have buying power • Blue Area is famous shopping spot • many offices of different national and

multinational companies

MARKETING

• Promotion• Promotional Tools • ADVERTISEMENT– signboards – print and electronic media• Awareness• Interest • Desire• Action

MARKETING

• Promotion• grand opening will be held with free samples

of food products• drawings for distinctive hats, T-shirts, and

other clothing bearing the store’s logo and the phrase, “I’m Fast ‘n Fresh!

• community events

COMPETITIVE ANALYSIS

• Our major competitors – Chaman Ice cream – Rahat Bakers – Sogo Grill– Savour foods:

FINANCIAL INFORMATION

• Sources of Cash– Personal Funds 2000000 – Loan Proceeds Rs 1000000 from National Bank

– Cash Receipts From Business – Rs 4000000 in cash receipts is estimated

One-Year Cash Flow Projection

• Personal Funds 2000000• Loan Proceeds 1000000• Cash Receipts from Business

(Net) 4000000 • Total Sources 7000000

SUMMARY

• Fast ‘n Fresh Premium Ice Cream Parlor will be successful

• critical factors such as industry trends, marketing analysis, competitive analysis, management expertise, and financial analysis support this conclusion

• We invite you to attend our grand opening

• Thak you