Fast forward twitter advantage

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FastForward Twitter Trafficwww.FastForwardIncome.com - 1 - Including over 75 Links to Cool Twitter Tools, Resources & Apps

Transcript of Fast forward twitter advantage

Page 1: Fast forward twitter advantage

FastForward Twitter Traffic™www.FastForwardIncome.com

>>FastForward Twitter Traffic™:

Discover the Secrets to Unstoppable

Twitter Traffic

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Including over 75 Links to Cool Twitter Tools,

Resources & Apps

Page 2: Fast forward twitter advantage

FastForward Twitter Traffic™www.FastForwardIncome.com

Disclaimer

Please note the information contained within this

document are for educational purposes only.

Every attempt has been made to provide accurate, up to

date and reliable complete information no warranties of

any kind are expressed or implied.

Readers acknowledge that the author is not engaging in

rendering legal, financial or professional advice.

By reading any document, the reader agrees that under

no circumstances are we responsible for any losses,

direct or indirect, that are incurred as a result of

use of the information contained within this document,

including - but not limited to errors, omissions, or

inaccuracies.

Copyright Notice & Information - 2011

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Table Of Contents

INTRODUCTION TO TWITTER TRAFFIC.......................4

BUILDING YOUR BUSINESS WITH TWITTER..................12

BUILD YOUR FOLLOWING.................................22

MINING FOR FOLLOWERS.................................26

TWITTER MARKETING 101................................35

TRAFFIC GENERATION TACTICS...........................44

TWITTER TOOLS AND RESOURCES..........................54

BONUS-TWITTER STARTER'S GUIDE........................61

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Introduction to >>Twitter Traffic

With so many social communities online, it is easy to

see why businesspeople with limited time have been

drawn to the simplistic interface and speediness of the

ever-growing community called Twitter.

Twitter is an online social community that allows you

to broadcast short messages and updates to those on

your list, referred to as ‘followers’. Each time you

broadcast a message, everyone who is following you

receives your updates.

Twitter is a very simple network in which to get

involved, even if you have been unsuccessful with other

social networking websites in the past.

In fact, one of the most common questions I’ve received

from those considering building a twitter marketing

campaign is, “what is so different about Twitter?”

In truth, on first glance, twitter appears to be very

basic compared to many other microblogging communities.

In fact, its simplistic interface might actually give

the impression that its functionality and features are

quite limiting. But Twitter is not only the most

popular microblogging network; it carries a buzz that

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few other social marketplaces can rival. In fact, due

to Twitter’s popularity and sudden growth, dozens of

other replicated communities have popped up, vying for

their place in the social marketing scene.

Few have managed to establish themselves as even a

viable option and even fewer have been able to generate

enough interest to stay online.

For whatever reason, twitter is the most powerful,

active and established microblogging network available

at this time, and if you aren’t exploiting its

popularity to build or further your business, you’re

missing the boat.

Take a look at how businesspeople view and use Twitter:

“Twitter is new to us. That said, in a few short

weeks we’ve had definite increase in all sorts of

traffic. Out of the normal inbound leads, the

number has increased 15% and two of the inbounds

are now active pipeline opportunities. We’ve found

one extremely valuable partner relationship. We

are also building PR relationships, although

finding the contacts is a bit of a chore.”

-Mike Damphousse

CEO/CMO - Green Leads

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“Twitter has all but replaced our PR agency as a

large percentage of our followers are press and

analysts. A writer for ZDNet wrote about us and

linked to us based on something we tweeted and

that resulted in a huge spike in web traffic and

at least one deal with a major service provider.”

-Pam O’Neil

VP Marketing - BreakingPoint

"Twitter is another way for us to get news out

about Digg. Whether it's company announcements or

sharing [our] casual information, Twitter is a

great way to quickly reach people."

-Kevin Rose

Chief Executive - Digg

“We’ve found that Twitter has been a great way for

us to connect on a more personal level with our

employees and customers. We use it to help build

our brand, not drive direct sales. It’d be like

asking how does providing a telephone number for

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customer service translate into new business when

they are mostly non-sales-related calls. In the

long term, Twitter helps drive repeat customers

and word of mouth, but we’re not looking to it as

a way of driving immediate sales.”

-Tony Hsieh

CEO - Zappos.com

"With Twitter, I can [release] new features and

ideas to Mahalo's 'superfans' ahead of time and

get their input. Many of the bloggers and press

watch my twitter stream as well, so if I want to

leak something to the press, I can do it by just

saying 'what do you think about this...?' and if

it's notable, it will be on 10 blogs in a day. So,

for me it's part focus group, part press release

system, and a lot of fun to interact with users

and fans."

-Jason Calacanis

Chief Executive - Mahalo.com

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“(1) I get great insight when I ask questions, (2)

let’s face it, I get traffic and (3) people on

Twitter spread my thoughts to new places.”

-John Jantsch

Founder - Duct Tape Marketing

"Communication is a key part of leadership—as CEO,

I need to engage the market, inside and outside

Sun, with whatever technology affords me the

greatest possible reach. Through blogs, online

news, social networking sites, or Twitter, the

Internet has fundamentally changed how we

communicate with one another. Today, we have

thousands of employees participating, engaging

customers and developers across the world, 24

hours a day. And whether it's via a half-hour

streaming video or a 140-character Tweet, we need

to reach everyone in the forum and format they

choose—not what we choose."

-Jonathan Schwartz

Chief Executive - Sun Microsystems (JAVA)

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“I have personally connected with hundreds of

people I otherwise wouldn’t have, and I booked an

interview on NPR and a big daily newspaper using

Twitter.”

-David Meerman Scott

Bestselling Author

"1) It helps make me more of a real person to my

team. 2) It helps me stay closer to what's

happening in the lives of my own people. 3) It's

an invaluable business networking tool. 4) It

helps me raise Matchmine's visibility among the

thought leaders online. 5) It's just plain

entertaining."

-Mike Troiano

Chief Executive - Matchmine

.

Just by focusing on building a relevant, targeted

followers base, and staying consistently active within

the Twitter community, you can easily build email

lists, pre-launch products, promote affiliate products,

PR vehicles, conduct market research – the

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possibilities seem endless -- faster and easier than

any other method online.

Twitter offers an incredible method of directly

connecting to your prospective buyers.

You can channel traffic to any website you wish, and

even if you are brand new to online business and have

yet to establish an online presence, Twitter is an

exceptional tool to help you develop credibility in

your market and develop your brand.

Twitter has proven to be a solid network that continues

to grow each day. It’s addictive, it’s fun and it’s a

fantastic way to tap into your niche markets, find out

what people are actively looking to purchase, and even

keep your finger on the pulse of what your competition

is up to.

This guide showcases the different strategies that

successful marketers have used to build brand, drive

fresh traffic to their websites, build their email

campaigns, sell products/services and dive into new

markets, all from within the Twitter community.

From a personal perspective as someone who has coached

businesses that have failed to see the value in

spending time marketing within other social communities

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in the past, Twitter has broadened their horizons by

providing them with an opportunity to expand their

outreach without having to spend hours of their time

within the community.

It’s helped connect them to their buyers, build

relationships with their customer bases and is even

responsible for quantifiable results including

connecting them with over several joint venture

partnerships.

It’s an exceptionally powerful tool that can enhance

and expand your business tremendously, even if you have

limited time to dedicate to your Twitter presence.

In fact there are tools available that will help you

automate the entire process, so that you can continue

to focus on building your business.

Let’s get started.

R. Scott Frothinghamwww.FastForwardInome.com

A Resource for Entrepreneurs, Managers and Sales Professionals

Fastforward Your Success with the 5 eBook collection: “>>Success Classics”, “>>Strategy Classics” and the 5 eBook collection: “>>Marketing Classics” from the FFI Store at www.FastForwardIncome.com.

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Building Your Business with Twitter

The first thing you should do as a new twitter user is

to set up your profile, so that those visiting your

page see that you are active within the community and

are far more likely to follow you.

>>FastForward Tip: for complete step-by-step

details on setting up and optimizing your account

check out the “Twitter Starter’s Guide” included

as a bonus starting on page 61 (following the

Tools and Resources section of this guide).

One of the biggest mistakes that new twitter marketers make is in immediately adding contacts to their following list, without having issued out tweets, updated their profile or uploaded a photo of themselves.

This makes sense if you already have an online presence

and are simply incorporating your current contacts from

your address book or mailing list, but if you are

currently working to establish your brand or grow your

business, it’s critical that you develop your twitter

presence first, and then add or invite new followers.

For the full details on how to harness the power of Twitter, check out:http://www.fastforwardincome.com/Twitter-Marketing.html

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