Fast Forward New Mexico Overview

1www.fastforwardnm.org Connecting you to a world of opportunities!

Tuesday, December 7, 2010

http://www.fastforwardnm.org


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www.fastforwardnm.org Connecting you to a world of opportunities!

Orientation to Fast Forward

BTOP Grant Libraries As Partners Target Markets The FFNM Model FFNM Training Program Reporting




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BTOP

Broadband Sustainable Technologies ProgramPrimary objectives are:1.) Inform communities about the value of broadband2.) Increase broadband adoption in homes and businesses




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Fast Forward

Serve 16 selected communities within New Mexico by providing1.) Information about the value of broadband2.) Skills and knowledge that encourage and facilitate broadband adoption




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Libraries as Partners

1.) Community Anchors2.) Understaffed and Overwhelmed3.) 25% of participants in trainings* “saw a poster at this library” = easy market to reach

* Based on answers given in a participant survey




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Library Orientation

1.) Overview Packet Letter to librarians Awareness and outreach process & timeline Kick-off purpose and planning Task list for Site Samples of marketing materials Statewide site schedule Sample course calendar (week by week)




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Fast Forward Program Elements

1.) Mass media marketing2.) Local awareness and outreach3.) Kick-off events 4.) Trainings




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Mass Media Marketing1.) Newspaper articles with photos2.) Newspaper editorials 3.) Radio interviews and PSA’s4.) Inserts in mailings and bills5.) FFNM information in newsletters (Chamber of Commerce, churches, etc)6.) Logo and description on home page of the library’s website7.) Local free “rags”




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Mass Media Messages

Broadband is essential for success in our communities - it brings a world of opportunities

Students can access online learningBusinesses can use tools to reduce costs and increase salesSeniors can access health informationUnemployed can find job opportunities




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Awareness and OutreachMeet with:1.) Community Leaders 2.) Influential Community Organizations Churches, Rotary Club, Friends of the Library, Civitan Club, etc.

2.) Economic Development Leaders/Organizations Chambers of Commerce, SBDC, COG, SCORE, Accion,etc.

3.) Local, State, and Federal Organizations One Stop Shops, Senior and Community Centers, CYFD, etc.

4.) Educational Leaders and Institutions High School, Higher Education, Continuing Ed , Community College




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Awareness Messages

Targeted for each segment, messages are “Learn how to…”:

Access to health informationStay in touch with family and friendsFill out government forms and apply for jobs Be successful in online learningUse the latest digital technology to reduce costs and increase sales in your small business




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A Phased in ModelWeeks 1 - 2 Form a working partnership with the local library Weeks 3 - 4 Build awareness, connections, and relationships through personal interaction and local/regional mass media events Weeks 4 - 8 Generate buzz, launch program with kick-off, and focus on generating high registrationWeeks 9 -15 Hold Level 1 and Level II training, respond to initial customer demand;Weeks 12-16 Generate word-of-mouth buzz;Weeks 16-20 Respond to word-of-mouth Community Demand.

Model Benefits:Capitalize on momentum created, word-of-mouthDemonstrate commitment to the community, increase partnershipsDecrease trainers’ travel time and costs




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Kick-off Events Purpose

Raise wide spread awareness of Broadband opportunities and providers FFNM Trainings Library as community anchor and digital

center




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Kick-off Events Process

Work with site librarians to identify their particular interests, issues, opportunities and choose a Kick-off date/time/theme that meets’ library’s needs

Work with Librarian to develop FFNM Kick-off theme and invite appropriate local leaders and media

Choose Speakers and planned short program Secure sponsors for food/giveaways, etc. Invite local ISPs to share info Registration stations and instructors available for assistance




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Registration

By location Courses are described Confirmation is emailed Call to remind is essential




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Training Rotation

Basic Computer CoursesFirst 3-4 weeks

Small Business CoursesSecond 3-4 weeks

Community Demand CoursesLast 3-4 weeks




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Trainers’ Orientation

1. Introduction and orientation to FFNM project, materials and training (1-2 hours)

2. Review of Trainer Toolkit (1-2 hours)

3. Curriculum Review1. Course 1 (4 hours)2. Course 2 (4 hours)3. Course 3 (4 hours)4. Course 4 (4 hours)

4. Classroom observation – All trainers must observe at least 2 full sessions of the training before teaching their first class (3 hours + 1 hour review = 4 hours)

5. Team teaching – all trainers must participate in at least one session of “team teaching” with a Lead Trainer (3 hours + 1 hour review = 4 hours

6. Participation in quarterly Trainers’ Retreat (6 hours)




www.fastforwardnm.org Connecting you to a world of opportunities! 26

Training Overview

Two levels of Trainings

Level I Introductory concepts & skills No pre-requisites

Level II Business related concepts & skills Some pre-requisites





Level I

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Basic Computer Skills • Beginning terms and skills, with simple word processingIntroduction to the Internet• Internet concepts, browsers, urls, searches and easy emailSelecting and Maintaining a Computer• Consumer pointers, ISPs & broadband, updates, back-ups, and clean-up How to Take an Online Course• Skills for online learners plus information about online education resources





Level II Courses

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Internet Tools for Business: Reducing CostsUsing Internet based tools to improve your business

Internet Tools for Business: Increasing SalesDecreasing costs and increasing sales with Internet tools Social Media Marketing 1: Choosing the Right Tools Social Media for Marketing 2: Promoting

Managing social media tools in your business





Training Schedule Overview

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One month Level I, one month Level II

3-4 weeks for each level

Each class in two, 3 hour parts

Parts I & II often given on different days

Order of increasing difficulty

Third month repeats most popular classes





Sustainability

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In coordination with the State Library, site libraries are introduced to FFNM program. During training months, select library staff attends

FFNM classes as observer. Libraries elect to participate in NMSL Train-the-Trainer

Program and provide on-going FFNM trainings.




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ReportingEVERYONEBi-weekly written Activity LogsMonthly Awareness Spreadsheets

PROJECT LEADSMonthly Awareness Spreadsheets Monthly Mass Media SpreadsheetsQuarterly narrative and numbers

TRAINERSSign-in sheets from each classTotals of “graduates”




Fast Forward New Mexico Overview

Documents

Transcript of Fast Forward New Mexico Overview