GROUP MEMBERSNAME – VAIBHAV SETH IIHM16 KOL589

NAME – BINAY SHARMA IIHM16 KOL590

NAME – DIKSHA SHAW IIHM16 KOL591

GROWTH OF FAST FOOD CHAIN IN INDIA

WHAT IS FAST FOOD ? FAST IS THE TERM GIVEN TO FOOD THAT CAN

BEPREPARED AND SERVEDVERY QUICKLY

FAST FOOD ALREADY EXIST IN INDIA ?

YES ! ROADSIDE SHOPS HAVE OFFERED SNACKS TO GO

SINCE TIME IMMEMORIAL AND THE COUNTRY HAS A LONG TRADITION OF FAT FOOD SERVEDBY AVARIETY OF STREET VENDORS.

SOUTH HAD DOSA OR THE PHULKAS IN THE NOUTH,THE VADAPAV ;SAMOSAS OR BHELPURI IN THE WEST OR ROLLS CHOPS AND MOMO IN THE EAST.

FAST FOOD THE INDIAN WAY MR DHIRUBHAI AMBANI IS SAID TO HAVE

STARTED THE FIRST FAST VENTURE BY SELLING “ PAKORA“ TO PILGRIMS IN THE WEEKENDS

THE FAST FOOD GAINT MC DONALDS OPENDED ITS FIRST RESTAURANT IN INDIA IN SOUTH DELHI

THE PIZZAHUT ALSO STEPPED INTO THE INDIAN FAST FOOD MARKET BY OPENING A DINE IN RESTAURANT AT BANGALURU

FUTURE OF FAST FOOD IN INDIA INDIAS FAST FOOD INDUSTRY IS GROWING BY

41% A YEAR AND IS EXPECTED TO GENERATE A BILLION DOLLARS IN SALES BY 2016.

THE TOTAL FAST FOOD PRODUCTION IN INDIA IS LIKELY TO DOUBLE IN THE NEXT TEN YEARS AND THERE IS AN OPPORTUNITY FOR LARGE INVESTMENTS IN FOOD AND FOOD PROCESSING TECHNOLOGIES,SKILLSAND EQUIPMENT .

THE FOOD INDUSTRY WILL NEED TO TRANSFORM ITSELF TOWARDS OFFERING NEWER PRODUCTS,BOTH IN TERMS OF ATTRIBUTES AS WELL AS VALUE PROPOSTION

FAST FOOD CENTRES AND PRICE

PRICING

PROVIDES VALUE MEALS AT RANGE OF PRICE

ENSURE AFFORDABILITY TO ATTRACT WIDER SECTION OF CUSTOMERS

BIG DISCOUNT MEALS-COMBOS ARE PRICED LOWER THAN THE INDIVIDUAL ITEMS

BEVERAGES AND DESSERTS AT VERY LOW PRICE

FAST FOOD CENTRES ARE PLACED PLACING ITSELF CLOSE TO SCHOOL AND COLLEGES CINEMAS AND MALL MARKECTS WHICH ARE MOSTLY

POPULATED BY YOUNG AND THOSE WHO ARE HURRY

https://science.slashdot.org/story/10/04/20/1439255/study-finds-fast-food-logos-make-you-impatient

https://www.bitterwallet.com/news/fast-food-logos-make-us-want-stuff-now-28797

LIB