Fast Fashion Empact on Economy
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a SciTechnol journal Sharama, J Fashion Technol Textile Eng 2020, 8:3 DOI: 10.37532/jftte.2020.8(3).190 All articles published in Journal of Clinical & Experimental Oncology are the property of SciTechnol, and are protected by copyright laws. Copyright © 2020, SciTechnol, All Rights Reserved. International Publisher of Science, Technology and Medicine Research Article Journal of Fashion Technology & Textile Engineering Fast Fashion Empact on Economy Sharama A* Abstract Fashion is an ever-changing phenomenon in growing trend globally. Fast fashion has changed the perception of the customer mindset which promotes them to shop the latest trendy clothes in lower prices. Customers are looking for affordable styles as fashion changes with time. Due to the fact that textile industries are growing rapidly as per the customer’s demand for the products, fast fashion has big impact on economy. It is very important to understand the economy and its projections. Fast fashion plays a major role in growing textile industries. It has led mass people to think differently and adapt the new sense to the fast fashion. Not every time costly brands or garments with heavy embellishment are preferred. Technical Ways and substitutes of fashion elements have been researched and explained which effects the growth of textile industry, satisfying customer’s pocket which changes the economy as a whole. Keywords Economy; Fast Fashion; Industry; Trends *Corresponding author: Aditi Sharma, Teaching Associate, Amity school of fashion design & technology, Amity University Gurugram, Haryana, India,E- mail:[email protected] Received: June 24, 2020 Accepted: July 18, 2020 Published: July 24, 2020 Introduction It is very important to understand the growing trends of fashion and its effects over mass people. For that instance, fast fashion has involved mass market to grow rapidly as customers are clinched towards the trend. e Apparel industry is growing faster than the global economy. is is due to the fact that fashion is a structured as well as diverse industry it involves major retailers, wholesalers, manufacturers from large design houses to individual shops. Garment Industry has provided employment in different profiles that includes fashion designers, computer aided designers and computer aided manufacturers, illustrators, accountants, copyrights, social media and project managers. Garment Industry is one of ever-growing industry in global economy which is highly sophisticated. It entails strong fashion market research, brand analyzing trends, brand positioning, designs, product manufacturing, marketing and finally distribution. Garment Industry in India has employed number of people creating one of the highest paying jobs while there are still some profiles which are low waged such as Tailors, textile machine operators, cutting masters as compared to the profile of fashion designers to market researchers, merchandisers and marketing specialist. Economy: Economy is an exchange of goods and services within the area as per available resources. It implies everyone from Individuals to Government and Corporations. It is large set of Inter related production and consumption activities. Market economy plays a major role when demand of customer’s increases then the price of product also increases and vice versa according to the Supply and demand. Hence, price of the product is directly proportional to the demand of the customers. Indian economy: Indian economy has been dependent on Agriculture which contributes to less than 25% percent to the GDP. Contribution to important industries such as Textiles, Mining, and Petroleum, IT Services, Diamond Polishing and handicraſts has evolved the Economy. e Textile Industry in India is the only industry that has generated good revenues and huge employment. It continuous to be the second largest employment generating sector. e Production and consumption of Goods in textiles has altered the economy as a whole. Some of the trading partners in India are china, Japan, United States, United Arab Emirates etc. Global economy: Global Economy or World Economy is of the humans of the World. e exchange of goods and services takes place internationally that is expressed in monetary units of account. Fast fashion has influenced the world around it. ere are various factors such as social, political and economic which has changed the fashion. Fast fashion: Fast fashion is a term which is used for the latest contemporary fashion trend adopted by large number of people. e trend which is actually inspired from the latest styles launched by the designers and presented by the models and celebrities on the ramp to express the design aesthetics of a designer’s mind. is brand- new fashion is high price and not affordable by mass people. Fashion retailers develop and copy the styles, produce to the mass people in lower price. Global textile industry e global textile industry includes all kinds of processes such as production, refinement, sales of synthetic and natural fibers used in many industries. e global market segments is broken into various textile market segments into fiber market which includes cotton, silk, wool, animal, plant and man-made synthetic fibers. Other segmented industry is of yarns which consist of single, piled or a special yarn. Fabric industries contributing to the needs of households or technical industry such as bedding industry, furnishing textile and home textile. Technical aspects include Mobile, medical, sports and industrial textiles. Garment industry focuses on the category of garments such as whether it is women’s, men’s or kid’s wear. Global textile industry is very diverse as it provides diverse range of products which makes the industry one of the most vital and important for wellbeing of the people all over the world shown in Table 1. e garment industry has given a lot of opportunities to people when employment is concerned. Employing people is very much important especially in the countries like India and Pakistan. It accounts for 2 percent GDP and also accounts greater portion for the world’s leading producers and exporters of textiles and garments. China is the leading country which produces and exports both raw material and garments. Raw cotton is being produced mainly in United States. ere are many countries as well which will climb in future and lead the investment into textiles or garment industries increases. Recent
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