Fast Cheap Barely In Control Web2 Expo
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19-Sep-2014 -
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Transcript of Fast Cheap Barely In Control Web2 Expo
Rashmi Sinha,SlideShare
Fast, cheap and barely in Fast, cheap and barely in control: 10 lessons from control: 10 lessons from SlideShareSlideShare
SlideShare... SlideShare... best place in the world to share presentations
Taking over the Taking over the world world (one PowerPoint (one PowerPoint at a time!)at a time!)
1. Make your1. Make your app app usefuluseful
Solve Solve oneone problem problem really wellreally well
Make app Make app socialsocial
SlideShare as non social appNo virality
2. 2. Speed Speed isis imperativeimperative
Why startupsWhy startups need need speed?speed?
Small & fast
Set the tone for Set the tone for speedspeed
In development, design…
Be agileBe agile(worry about scaling later)
3. Ideas are3. Ideas are dime a dime a dozendozen
Focus on Focus on executionexecutionCan we execute on this?How fast? When can we start work?What will first version take?What metrics to track progress?What will we push back to work on this?
4.4. What What to buildto build
We build We build products products we use ourselveswe use ourselves
37signals:37signals: Build less Build less
Add complexity forAdd complexity for right right reasonsreasonsStart with lessAdd complexity (if needed)Remove features Get people used to change
To build To build a feature ora feature or not tonot to
Listen to loudest?Watch metrics?
How toHow to double double traffictraffic??
Anatomy of aAnatomy of a feature feature launchlaunch
5. How to5. How to LaunchLaunch
The AlphaThe AlphaFeedback to the embedNo publicityBrowser compatibility issues
How How developeddeveloped should a Beta be?should a Beta be?
(Enough to get point across)
SlideShare SlideShare launchlaunch
Invite only: Before or after launch?
AlphaStealth mode
Open to allLaunchInvite only
Year 1 Year 1
Open to allLaunchInvite only
6. Focus on your users, not 6. Focus on your users, not your your competitioncompetition
7. Don’t spend too much 7. Don’t spend too much time on Biz Devtime on Biz Dev
8. 8. Use metrics Use metrics to to make decisionsmake decisions
What metrics?What metrics?Performance: page load times, errorsTraffic: Web logsDatabase tracking: No. registrations, login, uploads, contactsCustomer feedback emails
How metrics?How metrics?A/B testingMetrics Dashboard: Shadow AppDaily Email reports
Get Get team buy-in team buy-in for metricsfor metrics
Metrics and the danger of Metrics and the danger of local minimalocal minima
9. Hire 9. Hire Design Design EngineersEngineers
10. Find 10. Find your your communitycommunity
Community is a great way Community is a great way to growto grow
Reduce marketing costs, users evangelize
11.11. Outsource Outsource what what is not your core competencyis not your core competency
Outsource Outsource complexitycomplexity
Amazon S3, EC2Dedicated servers instead of colocationGoogle AdsGoogle SearchDifferent widgets (Gigya, AddThis)
My slides at My slides at http://www.slideshare.net/tag/w2e
Find me at www.slideshare.net/rashmiwww.twitter.com/rashmi