Fashions and Trends in Wellness Tourism in Central Europe
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Conscious or trendy? How do fashions and trends influence consumers’ selection criteria in health-related tourism? Krisztina Priszinger - Katalin Formádi – Péter Mayer TTRA European Chapter Conference 1-3 September, 2010
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Transcript of Fashions and Trends in Wellness Tourism in Central Europe
Conscious or trendy? How do fashions and trends influence consumers’ selection criteria in health-related tourism?
Krisztina Priszinger - Katalin Formádi – Péter Mayer
TTRA European Chapter Conference 1-3 September, 2010
Wellness„good physical condition”
„wholeness in all spheres of life”
„active process”
„relative, subjective or perceptual”
Motivation of tourism
difference between CEE and US
Wellness
Methodology
Lifestyle –magazines
2008 issues147 articles
1. Identification of wellness-related issues
2. Discussion of emerging trends3. Confirming it with evidences
Questionnaire
330 spa visitors in ZalakarosMay, 2009
Balance
Work/life balance
Balance
Body in balance
Balance
Offers for couples
Balance
Masculine emantipation
Masculine emantipati
on
Men’s beauty
Masculine emantipati
on
Men’s health
Age equality
Age equal
ity
Children spa
Children’s spa
Age equal
ity
Children’s health
Age equal
ity
Third age
Demography of the interviewed spa-visitors
64% women, 36% menaverage age: 40 years55% secondary education, 41% degreefrom Budapest and from the area94% with family, 6% with friends50% had children under 6 years
Identified trends and metatrends among spa-goers
work/life balancebody in balancechildren’s spathird age
Wellness pool
Medical pool
Outside pool
Medical massage
Salt cave
Sauna
Pool for kids
Slides
0 50 100 150 200 250 300
Conclusions – media-driven wellness development
only a few trends and metatrends in presently spasphysical vs. spiritual aspects of wellnessrequired trend-related services:
good F&B services (=body in balance)more sport and fitness services (=work/life balance)baby & kid services (=children’s spa)
Further conclusion
Motivation of Hungarian spa-goers is different from US or Western-European visitorsTrends and metatrends of magazines are not commonplaces in HungaryTrends show the future in demand and supply side
