FASHION WORKSHOP · PORTFOLIO AND USPS OF OUR FASHION BRANDS 2. FASHION BEST CASES 3. NEWS AND...

GLOBAL SALES CONFERENCE 2017 FASHION WORKSHOP

H A M B U R G , J U N E 2 0 1 7

2

AGENDA

1. PORTFOLIO AND USPS OF OUR FASHION BRANDS

2. FASHION BEST CASES

3. NEWS AND PRODUCTS

4. QUICK LOOK AT INDUSTRY TRENDS

3

AGENDA





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G+J WOMENS BRANDS FIT PERFECT HIGH REACH & BEST TARGET GROUP

K A P I T E L H E A D L I N E

Source: Print-/Online-//Mobile-title, B4P 2016 III, Basis: women

Barbabara: Publishers statement

GALA

BUNTE

ELLE

GLAMOUR

INSTYLE

VOGUE

MAXI PETRA

FREUNDIN

BRIGITTE

MYSELF FÜR SIE

BARBARA

COSMOPOLITAN

GRAZIA

25 30 35 40 45 50

3500

3300

3100

2900

2700

2500

Ø Age

HHNI

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GALA LOVE MESSAGES

ALWAYS INSPIRING! GALA TRIGGERS THE CONSUMERS

DECISION TO BUY – EVEN ON SHORT NOTICE

ALWAYS ON!

GALA REACHES WOMEN ANY TIME, EVERYWHERE! READING

GALA MAGAZINE IS LIKE TAKING A RELAXING BUBBLE BATH.

CHECK OUT GALA DIGITAL FOR THE LATEST VIP-, FASHION-,

BEAUTY- AND LIFESTYLE-NEWS!

KPI-TRIGGER!

BENEFIT FROM MORE THAN 9,3 MILLION CROSS-MEDIA NET REACH!

ONLY GALA COMBINES REACH AND LIFESTYLE.

Source: b4p 2016 III

ALWAYS BY YOUR SIDE! GALA IS A PERFECT MATCH AND

ESSENTIAL FOR EVERY MEDIA-PLAN! ♥

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GRAZIA LOVE MESSAGES

GRAZIA IS LEADER OF THE PACK!

GRAZIA IS P2S AND SALES QUEEN.

GRAZIA HAS RELEVANCE!

AUTHENTICITY AND CREDIBILITY FOR CLIENTS.

GRAZIA IS INFLUENCER IN PRINT!

GRAZIA IS A GUIDING SIGNPOST.

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COUCH LOVE MESSAGES

COUCH IS CONTENT KING!

COUCH OFFERS THE MOST CREATIVE IDEAS FOR EACH

INDUSTRY.

COUCH EVOKES EMOTIONS!

COUCH EMOTIONALIZES EVERY BRAND

COUCH IS YOUR RESPONSE BRAND!

COUCH HAS THE MOST INTERACTIVE TARGET GROUP.

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BRIGITTE LOVE MESSAGES

BRIGITTE MAKES BRANDS TO MARKET LEADERS!

BRIGITTE IS WOMEN‘S FAVOURITE, COMBINES

ENTERTAINMENT AND INSPIRING CONTENT AND PUSHES

SALES.

BRIGITTE IS QUEEN OF SOCIAL MEDIA!

BRIGITTE COMMUNICATES VIA INSTAGRAM, FACEBOOK,

FACEBOOK LIVE, PINTEREST & WHATSAPP

BRIGITTE IS BIG, STRONG AND CREDIBLE!

BRIGITTE REACHES OVER 11 MIO. WOMEN AND IS THE GERMAN

#1 PLATFORM FOR WOMEN WITH THE LARGEST EDITORIAL TEAM

IN EUROPE (OVER 100 PERSONS)

Source: b4p 2016 III

9

BARBARA LOVE MESSAGES

BARBARA SETS A NEW TONE!

COVERS ALL TOPICS WOMEN ARE INTERESTED IN – WITH AN

EYE-TWINKLE AND AN UNUSUAL, REFRESHING AMOUNT OF

REALISM.

BARBARA IS THE LAUNCH OF THE CENTURY!

BARBARA TURNED INTO G+J‘S MOST SUCCESSFUL LAUNCH

EVER

BARBARA NO ORDINARY WOMEN‘S MAGAZINE!

IS MODERN CONTENT WITH HIGH QUALITY DESIGN.

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AGENDA





EDITORS CHOICE LOOKS

ADVERTORIALS WITH AN EXCLUSIVE DISCOUNT

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GRAZIA P2S HALLHUBER FASHION BEST CASE

BEST RESULT: 1.600 ORDERS WITH ONE ISSUE

EDITORIAL OVERSIZE SPECIAL INCLUDING

IMAGE DISPLAYS, ADVERTORIALS AND

PRODUCT INTEGRATION

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GRAZIA DEICHMANN FASHION BEST CASE

POS ACTIVITIES

DIGITAL PRESENCE

MINI ADVERTORIAL +

HOMEPAGE EVENT +

BILLBOARD AD AND

AD BUNDLE

EDITORS CHOICE PIECES

ADVERTORIALS AND

INFLUENCER INTEGRATION

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GRAZIA QVC FASHION BEST CASE

GERMANY’S NEXT


INTEGRATION ON

CLIENT WEBSITE

DIGITAL PRESENCE

MINI ADVERTORIAL +

PICTURE GALLERY

GRAZIA INTERNATIONAL

NETWORK CASE

EDITORS CHOICE LOOKS

8 ADVERTORIAL PAGES WITH AN

EXCLUSIVE DISCOUNT

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GRAZIA AMAZON FASHION BEST CASE

GRAZIA INTERNATIONAL

NETWORK CASE


GALA-KURATIERTE LOOKS

ALS ADVERTORIAL

POS ACTIVITIES DIGITAL PRESENCE

BANNER SET &

SPECIAL

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CALL TO ACTION

COMMUNICATION

GALA ♥ OUI FASHION BEST CASE

FAST SELLOUT OF THE NEW COLLECTION!

MORE THAN 5.000 NEWSLETTER ADDRESSES GENERATED!

MORE THAN 10.000 PARTICIPANTS !

DIGITAL PRESENCE

& SPECIAL

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AND THE OSCAR GOES TO…RÜSCHENBECK GALA BEST LUXURY CASE

HIGH REACH WITH A GALAesk TOPIC!

SIMPLE IMPLEMENTATION WITH A HIGH IMPACT!

AD WITHIN OSCAR

COVERAGE

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* G+J creative

ADVERTORIALS IN BRIGITTE

E-SHOP DISCOUNT

10 € COUPON

ORDERS WORTH 144.780 €

BRIGITTE COMMA FASHION BEST CASE

BRIGITTE TURNS NEW PRODUCTS INTO MUST-HAVES

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AGENDA





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GALA – NEWS AND PRODUCTS

fashion offer

GALA fashion issue + GALA Style

+ GALA accessories special

= free upgrades!

new special offer

watch special (#47) and x-mas special

(#48)

-> loose inserts in the main issue.

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FACEBOOK LIVE! – THE TALK FORMAT

Surrounding exclusive editorial articles

for the emotion evoking placement.

Native Talk-Article

Clients expert talks to the editorial

team about the new product.

Promotion

Client is presenter of the editorial

facebook live! video concerning the

clients topic.

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GRAZIA – NEWS AND PRODUCTS

GRAZIA Club Membership GRAZIA Love Piece GRAZIA Hot Story

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BARBARA – NEWS AND PRODUCTS

Seen in print – recognized at POS // crossmedia // storytelling at POS

POS Booster –

Barbara‘s Favorite

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COUCH – NEWS AND PRODUCTS

COUCH GOES DIGITAL

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AGENDA





25

OUR DAILY BUSINESS

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INFLUENCER – IF YOU CAN‘T BEAT THEM JOIN THEM

FASHION WORKSHOP · PORTFOLIO AND USPS OF OUR FASHION BRANDS 2. FASHION BEST CASES 3. NEWS AND...

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