Fashion & Design Channel - Lifestyle and ecommerce TV - 1 fashion serial and 4 fashion shows
Fashion TV
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Transcript of Fashion TV
Seyed Mani Ayoughi
Fashion TV
History- Funded by Michael Adam in 1997, Paris - 24/7 International fashion, lifestyle, broadcasting TV channel - World biggest fashion medium - Latest fashion news, modeling - 31 satellite channels and over 2000 cable network - Fashion shows, events, celeb shows
Customer Segment✓ Men and women
✓ Age 21-74
✓ Fashion Fans
✓ Brands
✓ Makeup Artists
✓ Celebrities
Customer Relationship✓ Website
✓ Venue
✓ Social media
✓ Local live appearance
✓ DVD and merchandise
✓ Magazines
Value proposition
✓ 24/7 programs
✓ TV shows
✓ Red Carpets
✓ Live shows and events
Channels ( distribution)
✓ Cable Channels:
✓ Social media
✓ Website
✓ F. TV
✓ Satellite channel
✓ IPTV
Key Activities
✓ Marketing
✓ Produce fashion shows
✓ Admin
✓ Host
Key Resources
✓ Production equipment
✓ Human resources (staffs)
✓ intellectual
Key Partners
✓ Shipment companies
✓ Satellite companies
✓ Venues
Cost Structure
✓ Studios
✓ Staffs
✓ Programming
✓ Engineering
Revenue Stream
✓ Advertisement
✓ Sponsorship
✓ Merchandise
Conclusion
-‐ Strategic management
-‐ Save time and money
- Describe, challenge, invent and pivot fashion business model
Thanks for watching