FASHION MEDIA PACK - NET-A-PORTER.COM · FASHION MEDIA PACK 3 Women read, watch, browse and shop...

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FASHION MEDIA PACK

FASHION MEDIA PACK 2

TOTAL GLOBAL REACH - 28 MILLION

OPPORTUNITIES IN THE YOOX NET-A-PORTER GROUP

THE MENS STYLE DESTINATION: MR PORTER.COM

NOVEMBER - DECEMBER 2016

P.29

IS IT TIME TO GO OFF-GRID?

P.16

INTRODUCING THE STYLE COUNCIL

P.13

INSIDE MR ANTONIO CIONGOLIS WARDROBE

P.22

THE ULTIMATE GIFT GUIDE

P.10

EIGHT WINTER WONDERLANDS

Goodbye suit and tie, why life after Don Draper is all smiles

Mr Jon Hamm

THE HOLIDAY ISSUE:

HOW TO WEAR YOUR SWEATER BETTER

THE PARTY-SEASON GROOMING GUIDE

MEET THE DOWNHILL DEMON TURNED DESIGNER


Women read, watch, browse and shop every month

Express delivery to 180 countries globally

The 24/7 Shop With a global team of fashion

advisers on call around the clock

THE ULTIMATE GLOBAL PARTNER

6.1m

1.9m highly engaged email subscribers

5.2m followers across 7 platforms

4.45m app sessions a month

Access to our highest net worth segment of Extremely

Important People - EIPSBi-monthly, global magazine distributed in 64 countries

52 weeks of original shoppable content across our

editorial publications


66% Married45% Have children

25% have a household income

of 300k+

11% Banking/Finance11% Medical11% Fashion

8% Marketing/ADVG/PR

38 $119,000Takes 9 vacations a year,

excluding work trips

Visit NET-A-PORTER at least once a week

EIPs make a purchase on NET-A-PORTER every

10 days on average

82% 10 6,800

Average spend on fashion

How she describes her style: Classic, sophisticated, contemporary, elegant

Age

THE NET-A-PORTER WOMAN


UK 15%

USA 29%

Russia 2%

Australia 5%

China 3%

Hong Kong 3%

France 5%

Germany 5%

Middle East 2%

THE WORLDS PREMIER ONLINE LUXURY FASHION DESTINATION

NET-A-PORTER speaks to a truly global community of highly engaged and connected women.

Canada 2%


KEY DATES

PORTER

28 Chinese

New Year

HIT REFRESH NET-A-SPORTER

DENIM

9 - 17 NYFW

14Valentines Day

17 - 21 LFW

22 - 28 MFW

FASHION MONTH

FINE JEWELLERY

FASHION MONTH CONT.

RUNWAY SHOES & BAGS

WEDDING SEASON

BEACHWEAR TRANSEASONAL

MAY JUN JULJAN FEB MAR APR

1 - 8 PFW 26

UK Mothers Day

14 Good Friday

16Easter Sunday

23 London Marathon

SUMMER SHOP (Nor thern

Hemisphere) WINTER SHOP

(Southern Hemisphere)

DENIM

1 Labor Day

14 US Mothers Day

27 Star t of Ramandan

29 Memorial Day

SUMMER WORK WEAR

SUMMER SHOP(Nor thern

Hemisphere)

18 US & UK

Fathers Day 25

Eid al-Fitr

SUMMER WORK WEAR

PRE-FALL

4 Independence Day

Spring 3 February

Summer7 April

Summer Escape2 June

NET-A-PORTER 2017 FASHION CALENDAR

NET-A-PORTER FASHION THEMES


Print, digital and mobile

THE PLATFORMS

NET-A-PORTER has a unique and hybrid model combining content and commerce for a global audience. As a retail and marketing partner, we invite our brands to create 360

campaigns across various touchpoints throughout the customer journey.

Digital weekly magazine Bi-monthy print magazine

EDITTHE


PRINT OPPORTUNITIES A bi-monthly, global magazine for the stylish, intelligent women of now

Distributed in 64 countries worldwide

PORTER MAGAZINE


6 1 60 3

PORTER MAGAZINE

Edition Countries Currencies $Issues a year

180,646 +6% YOY total average circulation


PORTER MAGAZINE

CONCIERGE

FIND

SHOP

PORTER is fully shoppable via the PORTER App and scan-to-shop capability embedded within the NET-A-PORTER Shopping App connecting the reader to a point of purchase in every instance whether

via NET-A-PORTER.com or PORTER Concierge. PORTER Concierge is a subset of NET-A-PORTERs customer care team. 24/7 availability in 18 languages managing our top clients across 172 countries globally.

*Previous Chlo campaign assets used for the purpose of mock-ups only


*+20% vs publishers statement

** Not BPA verified. NET-A-PORTER CRM marketing June 2015

180,646 +6% YOY circulation distributed across

38,000 retail points worldwide

40,000 subscribers 791,667

fans and followers

500+ purchase enquiries through

24hr concierge service

Once a NET-A-PORTER customer subscribes, average

spend per customer increases by +24% and average no. of orders

increases +86%

50% of new subscribers are not NET-A-PORTER customers

but fit the profile

2 hours - the average reading time per issue

82% Inspired to shop

84,875 total views to date

PORTER HIGHLIGHTS


DIGITAL OPPORTUNITIES52 weeks of original shoppable content

Distributed to 1.5 million women every week

THE EDIT


WORLD-CLASS FASHION SHOOTS

That customers can shop directly from


PUBLISHED IN 4 LANGUAGES

English, French, German, Mandarin


The AOV +21% higher for those reading The EDIT than those who dont read

The EDIT

21%Of direct sales for

The EDIT are purchased by EIPs

35%Distributed to 1.5 million

women every week

1.5m

THE EDIT FACTS


Desktop and The EDIT app display

FASHION MAGAZINE OF THE YEAR AT DIGITAL

MAGAZINE AWARDS

2015

THE EDIT

The EDIT is the largest platform within the digital portfolio, consisting of a fully responsive, high-impact interstitial placement across desktop, tablet, mobile web and app

- ensuring our customers can be inspired, read and shop while on the go.

We are offering brands this premium residency format to showcase its campaign imagery for the duration of an issue (one week) across all devices.

Unrivalled engagement rates and driving traff ic to your designer landing page.


NET-A-PORTER Homepage

NATIVE OPPORTUNITIES

NET-A-PORTER offers its brands access to its creative approach by creating beautiful native display campaigns for brands to speak to a global audience.


Whats New MPU Designer A-Z

RUN OF SITE

Brands will have access to NET-A-PORTERs highly popular pages across the site including Homepage, Whats New and Designer A-Z. All generate

impressive click-throughs and drive traffic to Designer Landing Pages.

SHOP NOW

TOILE ISABEL MARANTS LAIDBACK COOL


NET-A-PORTER shopping app

NET-A-PORTER SHOPPING APP

The easy-to-use NET-A-PORTER app is available for Apple and Android with 2.5 million current downloads.

The app is driven by content from closet classics and coveted pieces to key trends for the season while also providing customers with a full product listing and features to scan PORTER magazine.

The app includes large display advertising on the app Homepage, clicking through to your Designer Landing Page.


BESPOKE CONTENT PARTNERSHIPS

The NET-A-PORTER Group Creative Solutions team provides its clients with a powerful and imaginative resource.

Producing world-class, original and bespoke content, Creative Solutions brings together the worlds most cutting-edge photographers, f ilmmakers

and illustrators to produce multi-layered communication and intergrated partnerships.


CASE STUDY - STELLA McCARTNEY

House of Stella McCartney ran for two seasons to showcase the brands collection across all categories. We commissioned, fashion illustrator Jo Ratcliffe to create a suite of excluisve imagery

for Net-A-Porter and Stella McCartney, creating a playful, interactive and highly engageing bespoke illustrated house, highlighting key products within a fully shoppable Content Hub.

https://www.net-a-porter.com/Content/house-of-stella-mccartney

https://www.net-a-porter.com/Content/house-of-stella-mccartney



Bespoke & exclusive illustrations by Jo Ratcliffe

August launch November launch



Bespoke display and native campaigns across all touchpoints

Whats New Shopping App

HomepageThe EDIT

THE EDIT Bespoke Feature

SHOES

READY TO WEAR FALABELLA ACCESSORIES

SWIMWEAR & LINGERIEadidas bySTELLA McCARTNEY

From wish-list-worthy accessories to luxurious lingerie and stylish sportswear, make Stella McCartney your go-to this holiday season

DISCOVER THE HOUSE OF STELLA McCARTNEY4

Shop ready-to-wear, falabella, lingerie, swimwear, shoes, accessories and adidas by Stella McCartney from the Stella McCartney collection

The House of Stella McCartney



Social media campaign to encourage user engagement.

Instagram

Email


CASE STUDY - adidas by STELLA McCARTNEY

A fully shoppable bespoke fashion lifestyle feature shot for PORTER. Exclusive behind-the-scenes footage accessable via the print and digital editions.


CLICK TO PLAY

CASE STUDY - adidas by STELLA McCARTNEY

A fully shoppable bespoke fashion lifestyle feature shot for PORTER. Exclusive behind-the-scenes footage accessable via the print and digital editions.


Channel

The EDIT

Native Display

Run of site

Homepage MPU

Whats New

Designer A-Z

Mobile App Tenancy (per week)

Format

1024 x 768

All of the below

300 x 250

465 X 300

300 x 600

970 x 652 & Video

Rich/Static

Rich/Static

Static

Static

Static

Static

Retina Display Video/Static

Net Rates ()

6,750*

85 cpm

100 cpm

100 cpm

100 cpm

25,000

Duration

Per Week

-

-

-

-

Per Week

All campaigns are scalable and can be geo-targeted by country or channel at a 20% premium

DIGITAL RATES

T E S S M A C L E O D S M I T H

V I C E P R E S I D E N T / P U B L I S H I N G D I R E C TO R

G L O B A L D I S P L AY

U S D I S P L AY C R E AT I V E S O L U T I O N S

C O N TA C T

K E R RY M O F F AT

G R O U P A S S O C I AT E P U B L I S H E R

E M I LY J O N E S

G R O U P A DV E R T I S I N G D I R E C TO R

E M I LY. J O N E S @ N E T- A - P O R T E R . C O M

+ 4 4 ( 0 ) 2 0 9 4 7 1 5 5 7 3

C H R I S T I N A S A N T I C H AT S A K

G R O U P FA S H I O N M A N AG E R

C H R I S T I N A . S A N T I C H AT S A K @ N E T- A - P O R T E R . C O M

+ 4 4 ( 0 ) 2 0 3 4 7 1 4 6 2 3

G A B I J E N N I N G S

G R O U P B E A U T Y M A N AG E R

G A B I . J E N N I N G S @ N E T- A - P O R T E R . C O M

+ 4 4 ( 0 ) 2 0 3 4 7 1 4 1 0 9

TO M L I V E S L E Y

M R P O R T E R A DV E R T I S I N G M A N AG E R

TO M . L I V E S L E Y @ N E T- A - P O R T E R . C O M

+ 4 4 ( 0 ) 2 0 3 4 7 1 4 8 3 0

O L I V I A B A N G H A M

G R O U P A DV E R T I S I N G M A N AG E R

O L I V I A . B A N G H A M @ N E T- A - P O R T E R . C O M

+ 4 4 ( 0 ) 2 0 3 4 7 1 4 7 3 1

J E N N I F E R KO WA L S K I

G R O U P A DV E R T I S I N G D I R E C TO R U S

J E N N I F E R . KOWA L S K I @ N E T- A - P O R T E R . C O M

+ 1 2 1 2 9 0 1 3 0 2 0

F I O N A B U R G E S S

G R O U P C R E AT I V E S O L U T I O N S D I R E C TO R

F I O N A . B U R G E S S @ N E T- A - P O R T E R . C O M

+ 4 4 ( 0 ) 2 0 3 4 7 1 5 2 5 6

J O H N PA R K E S

MR PORTER CREAT IVE SOLUTIONS D IRECTOR

J O H N . PA R K E S @ N E T- A - P O R T E R . C O M

+ 4 4 ( 0 ) 2 0 3 4 7 1 5 1 6 0

FASHION MEDIA PACK - NET-A-PORTER.COM · FASHION MEDIA PACK 3 Women read, watch, browse and shop...

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Transcript of FASHION MEDIA PACK - NET-A-PORTER.COM · FASHION MEDIA PACK 3 Women read, watch, browse and shop...