www.ChinaSourcingReports.com

Global Sources is off ering this series of Developing Country Sourcing Reports as part of its corporate social responsibility undertakings in partnership with the Hinrich Foundation, a philanthropic development organization whose mission is promoting sustainable global trade.

The aim is to give international buyers new sourcing opportunities from experienced exporters, generating orders and creating lasting jobs in developing economies.

Philippines supplier profi lesDetailed profi les of 26 suppliers with verifi ed manufacturing and export credentials

Product gallerySpecifi cations and full-colorimages of 138 top-selling export products ranging from bangles to handbags

Industry trendsCoverage of current issues,plus insights into supply centers, products and pricing

October 2011US$150

Fashion Jewelry & Accessories

Essential sourcing intelligence

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FASHION JEWELRY & ACCESSORIESSupplier capability in the Philippines

Buoyed by the improving business climate in key overseas markets, the fashion jewelry and accessories industry in the Philippines is expecting enhanced short-term export performance.

Shipments in recent years have been dismal due to growing competition from China and the global economic crisis, which has affected clients in major destinations abroad. Escalating demand, however, is forecast to reverse this trend.

Product segments that make up the local industry are jewelry, bags and wallets, and fashion accessories. The first is the largest line and principally reflects the performance of the sector as a whole. The two other categories contribute a small portion to aggregate turnover. They play an important role, nonetheless, since they attract the most number of customers from new markets.

1. Although demand in the coming year is seen to rise, most suppliers plan to keep prices unchanged to attract new buyers and maintain current ones. A significant number of companies are preparing to raise quotes, however, but this will be done cautiously since many customers still operate on a limited budget.

2. Despite the economic problems besetting them, the US and the EU remain the largest markets for the sector. Within the latter, France takes up the biggest share of exports. Spain and Italy are also important destinations from the bloc. Over the next 12 months, makers will continue to concentrate on product development and promotional efforts targeting these locations.

3. The appreciation of the peso

Key findings

Executive Summary

against the US dollar is cited as the most crucial challenge facing the industry. Besides this, weak domestic infrastructure for power and shipping pushes up operating costs and adversely affects suppliers’ profitability.

4. To avoid directly competing with China, many companies focus on the midrange. Some enterprises also manufacture upscale models to underscore product differentiation between locally made items and those from other sourcing hubs in Asia.

5. The easy availability of various types of natural materials benefits the industry since they are chiefly obtained from domestic vendors. These include hardwood, plant fibers, animal horn and bone, and marine-based inputs.

Objective, methodology & scope

In this report• 15 in-depth company profi les• 11 short company profi les• 138 top-selling export products• Supplier demographics• Supplier survey• Industry statistics and charts

This Philippines Sourcing Report is part of a series designed to provide buyers with information on new products from export manufacturers in supply markets that specialize in handmade merchandise.

The Developing Country Sourcing Report series is part of Global Sources’ corporate social responsibility initiatives. It is offered in conjunction with the Hinrich Foundation, whose mission is promoting sustainable global trade. One of its objectives is to help create jobs in developing Asia through export promotion.

To produce this report, large, midsize and emerging manufacturers, all with substantial export experience, were surveyed. The selection of suppliers is designed to reflect the composition of the industry in the Philippines in terms of geographic location, materials used and range of products offered.

For in-depth profiles, our researchers visited the facilities of each company and interviewed senior executives who discussed their recent performance and provided forecasts for the next 12 months. All other makers in this report were either visited or contacted by phone.

In each case, companies were required to answer specific questions designed to verify their manufacturing and export credentials, including a breakdown of exports by product type and market. Suppliers also participated in a survey designed to provide insight into the industry.

This report covers the main types of fashion jewelry and accessories available in the Philippines. These include necklaces, earrings, handbags, wallets, hats and fascinators. Each product category has its own price guide that describes features of models for the low end, midrange and

high end.The Industry Overview section

discusses key issues affecting export manufacturers. It provides insight on the composition of the industry and elaborates on the important supply centers within the Philippines.

The Products & Prices section details the features and price ranges of fashion jewelry and accessories. It also examines the design and manufacturing processes, main materials used, and sourcing centers where components are procured.

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4 Philippines Sourcing Reports

CONTENTS

Disclaimer: Any recommendation contained in this report may not be suitable for all investors or businesses. Moreover, although the information contained in this report is obtained from sources believed to be reasonably reliable, the accuracy or completeness of such information cannot be guaranteed. The author and the publisher of this report (and the publisher’s affi liates, agents, sales representatives and service contractors) do not make any representation or warranty whatsoever (whether express or implied) in relation to any of the contents of this report (including any information, opinion, recommendation or conclusion contained in this report) (collectively, “Contents”), whether as to the accuracy, completeness, quality, fi tness, suitability or reliability of such Contents (or any portion thereof ) or otherwise, and shall not be liable under any circumstances whatsoever for any error, omission, defect or defi ciency in, or for any use of or reliance on, such Contents (or any portion thereof ).

All product images are provided by the companies interviewed and are for reference purposes only. Those product images featuring products with trademarks, brand names or logos are not intended for sale. Products that are not the specifi c topics of editorial articles are shown for illustrative and/or demonstrative purposes only. We, our affi liates, and our affi liates’ respective directors, offi cers, employees, representatives, agents or contractors, do not accept and will not have any responsibility or liability for product images (or any part thereof ) which infringe on any intellectual property or other rights of a third party.

Copyright 2011 Trade Media Limited. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Trade Media Holdings Limited and Trade Media Limited is prohibited.

Published by Publishers Representatives Limited (on behalf of Trade Media Limited)4th Floor, Century Yard, Cricket Square, Elgin Avenue, P.O. Box 32322 SMB, George Town, Grand Cayman, Cayman Islandsc/o 22/F Vita Tower, 29 Wong Chuk Hang Road, Aberdeen, Hong Kong

ISBN 978-988-15020-8-7

INDUSTRY OVERVIEW .............................................................................................................................................................................................. 11Export statistics

Products & prices ....................................................................................................................................................................................................... 13Production & export statisticsPrice guides

Supplier survey .......................................................................................................................................................................................................... 16Export pricesExport salesExport marketsMajor challengesR&D focus

SUPPLIER PROFILES .................................................................................................................................................................................................. 19Supplier matrixRaw materials & exportsSupplier profi les

PRODUCT GALLERY .................................................................................................................................................................................................. 65Top-selling export products

CONTACT DETAILS ..................................................................................................................................................................................................... 91

Contents

Sample page only

26 Philippines Sourcing Reports

Supplier ProfileSupplier Profiles

Capability

Contact details

Anjo Accessories Inc.

Annual sales $300,000 Share of total sales 100% Annual export sales $290,000 Total monthly capacity 40,000 pieces Average monthly output 30,000 pieces Capacity utilized 75% Average monthly exports 29,000 pieces Export ratio 97%

Company facts

Anjo has 26 years of experience making and exporting fashion jewelry. The supplier generated total revenue of $300,000 in 2010.

The EU accounts for nearly one-half of shipments. The main markets in the bloc include Germany, Spain and Belgium. The US and Kazakhstan take up 40 and 10 percent, respectively. The rest goes to Hong Kong and Japan.

Bangles made of laminated wood are the best-sellers.

The company offers items for all price points. Necklaces are quoted between $0.70 and $4, depending on the materials used. Bangles start at $1 and reach $15.

Coconut shell, wood, acrylic beads, elastic cord and chains are domestically sourced. Metal is imported from mainland China and Hong Kong.

There are two designers who release 640 models every year. Samples are usually provided within two weeks.

Anjo has a 1,000sqm factory in Cebu province’s Mandaue city. The plant is

equipped with polishing, drilling and spray-painting machines, all of which are locally purchased.

Major steps of production are done in-house. Bead stringing, however, is subcontracted.

There are 20 full-time workers. As many as 50 temporary employees are taken in when the company receives large orders.

The total monthly capacity is 40,000 pieces. On average, 39,000 pieces are made every 30 days.

QC is carried out by four inspectors. All finished products are examined before packing and shipping.

Corrugated boxes and recycled paper are used as packaging. The minimum order requirement is 60 pieces per model. Delivery is from 30 to 45 days.

Anjo is a member of the European Chamber of Commerce of the Philippines. The supplier plans to expand its market presence in the EU over the next 12 months.

Year established 1985 Head offi ce location Mandaue (Cebu) Ownership Locally owned Factory location(s) Mandaue (Cebu) Full-time employees 20 Part-time employees 50 Total annual sales (all products) $300,000

Sales & output: Fashion jewelry & accessories

Materials used Metal YesLeather (genuine/synthetic) YesFabric YesPlastic YesSemiprecious stones, crystal & pearls YesOthers Yes

Exports by product Jewelry 100%Bags & wallets –Fashion goods & accessories –

Exports by market North America 40%EU 47%Europe (non-EU) –Asia-Pacific 3%Middle East –Other 10%

Business contact LIM Angelika Phone (63-62) 346-1717 Fax (63-62) 346-1261 E-mail info@anjodesign.com URL www.globalsources.com/anjo_ accessories.co www.anjodesign.com Address 2F Belmont Building, MC Briones Street, Maguikay Highway, Mandaue, Cebu, Philippines

INQUIRE NOW

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www.ChinaSourcingReports.com 65

Product Gallery

Jewelry

PRODUCT GALLERY

Anjo (profile page 26) Model: NK-98855AMOQ: 60 piecesPackaging: Corrugaed boxes, recycled paperDelivery: 30 daysPrice: $2.86Description: Necklace; turquoise and multistrand cord; 18in

Anjo (profile page 26)Model: NK-99030EMOQ: 60 piecesPackaging: Corrugated boxes, recycled paperDelivery: 30 daysPrice: $3.20Description: Necklace; coconut shell beads and silk cord; 26in

Anjo (profile page 26)Model: BGL-98665MOQ: 60 piecesPackaging: Corrugated boxes, recycled paperDelivery: 30 daysPrice: $2.20Description: Bangle; laminated wood; artwork motif; in various colors

Anjo (profile page 26) Model: BGL-99265MOQ: 60 piecesPackaging: Corrugated boxes, recycled paperDelivery: 30 daysPrice: $15Description: Bangle; wooden base and stingray skin; in various colors

Anjo (profile page 26) Model: NK-99043EMOQ: 60 piecesPackaging: Corrugated boxes, recycled paperDelivery: 30 daysPrice: $2.30Description: Necklace; wooden and plastic beads; 22in

Anjo (profile page 26) Model: BGL-98617CMOQ: 60 piecesPackaging: Corrugated boxes, recycled paperDelivery: 30 daysPrice: $2.50Description: Bangle; laminated rattan; in various colors

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