FASHION IS NOT FOR BOYS , ITS GIRL’S HEADACHE

8/12/2019 FASHION IS NOT FOR BOYS , ITS GIRLS HEADACHE

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AMMARAH SHAFIQ

MUHAMMAD TAYYAB

MUHAMMAD ZAHID

MUHAMMAD SAADPALWASHAY


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FASHION IS NOT FOR BOYS , ITS

GIRLS HEADACHE


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INTRODUCTION OFFASHION

FASHION AND ITS ORIGIN

CATEGORIES OF FASHION

BRANDS

FASHION DIVAS

FASHION MANTARAS ROLE OF MEDIA

HOW INTERNET ISCHANGING FASHION

MERITS AND DE MERITSOF FASHION

GENDERS PSYCHOLOGY ANDFASHION.

CONCLUSION


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What Fashion is ? Complications in definition.

Definition varies from person to person.

Fashion is a popular trend, especially in styles of dress,ornament, or behavior.

form of nonverbal communication

To indicate occupation, rank, gender, locality, class,wealth and group affiliation.

Word apply to customs.

Covers form of free speech.

Personal manners.

Use of words.

Accent within language.

What ,when and how ?


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Fashion is a general term for a

popular style or practice, especially in


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Own taste ,style built fashion

Personality


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Fashion as a sign system

Fashion as a Barometer of Cultural Changes

Occupation, Status and Purpose of Clothing


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ANCIENT TIME AND FASHION

Ancient Jericho , Roman usedclothing for nonverbalcommunication.

Communication to indicate specificoccupation, rank, gender, class,wealth, and group affiliation.

Industrial revolution ,cross overfashion and women's.


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ORIGIN OF FASHION

Paris, France from 1600s become center of

fashion.

Franceconsidered the center offashion for almost 400 years from 1600s into the

1900s. Especially in Paris.

In the 1600s, French royalty and wealthy

landowners employed their own dressmakers

and tailors.
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EARLY FASHION

HISTORY

Popular items in early

fashion history

Long, Floor length skirts

Lace, Frills, and Chiffon as

clothing decorationsCollars

Yoke Blouses

Tea Gowns- loose,

flowing gowns adornedwith chiffon, lace, and

frills
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1920 , WORLD WAR AND FASHION

World war 1 (1917) ,time for change.

Rising of music like jazz ,motivation

Short skirts and dresses expose their knees.

Cutting , hairstyling was rare
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Popular items in the 1920s:

Flapper Dresses

Coats with fur hoodsShapeless shift dresses

Day-length (ankle-length)dresses for daytime

Scalloped, dipping, and

handkerchief hemlines toachieve the effect of a firstlong, then short hemline

Mary Jane shoes

Wrap coats that went

from one side to the otherand closed with a largebutton or complicated taband buckle
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Charleston had an influence on

women in the twenties

Th f hi t f l d lik t


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The fashion went from ladylike to

more daring.


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Cloche Hat


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1900s _1950s
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ITEM POPULAR FOR

2000S :

LeggingsMenswear for women

Skinny jeans

V neck shirts

Feminine items like ruffles and

lace for decoration on clothesCardigans

Ugg Boots

Floral Prints

Long, flowing dresses (maxi)

as well as short, tight, dresses(mini or bandage)

Tights

Slouchy boots

Scarfs
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CATEGORIES OF FASHION: Haute Fashion ( high fashion )

Elegant

Dramatic

Classic

Conservative

Western

Casual Futuristic


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List of popular colors

S.No. Colour Emotions

1 BLACK Severe, mysterious, sophisticated, glum, depressing, deadly

2 BLUE Serene, calming, cool, quiet, sleepy, sad

3 BROWN Warm, earthy, drab

4 GRAY Well-informed, dignified, gloomy, cold

5 GREEN Fresh, successful, loving, greedy, restful, calm.

6 ORANGE Happy, cheerful, new, motivated, garish, warm.

7 PINK Soft, innocent, delicate, feminine, delicious

8 RED Alert, warning, aggressive, energetic, cheerful, angry, vital, exciting

9 VIOLET Royal, rich, stately, passionate, impressive, alone

10 WHITE Clean, pure, young, safe, simple

11 YELLOW Sunny, bright, hopeful, optimistic, joyful, clear, positive, alive


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Color guidelines according to seasons

Summer- Think clear, contrast and bold colors.

Fall - Think soft, cool, slightly grayed colors.

Spring - Think bright, fresh and lively colors.

Winter- Think deep, dark and muted colors.


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Fashion trends for girls

Clothing

High heels

Jewelry Makeup accessories

Purse, bags or clutches

Hina in Muslim society


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FASHION FOR CHILDERENS

Offspring:

Offspring is kids clothing label, primarily comprising

casual wear for boys and girls from newborn to 12

years, designed and manufactured in Pakistan.

Leisure Club:

Leisure Club is 'the' family fashion destination that offers the

best in Eastern and Western couture for Kids, teens & Adults.

Leisure Club consists of 3 sub brands: CLUB X, LC Kids, & LC

Boutique


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Brands in Pakistan for girls

Bareeze

Warda

D&G Damas

LOral

Stylo

Ecs


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FASHION BRANDS:

Brands are the ones that giveidentity to a fashion. They are

created by designers and are

meant for sale .

They carry the trust of the brand

and designer.


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IMPORTANT FASHION BRANDS

1 Adidas

2 Armani

3 Bentton

4 Calvin klein

5 Dolce & gabbona

6 ED Hardy

7 Fastrack

8 Gucci

9 Louis vultton

10 Lee

11 Levis

12 Longines Hamilton

13 Mango

14 Nike

15 Pepe Jeans

16 Prada

17 Puma

18 Rolex

19 Reebok

20 Tissot

21 Tommy Hilfiger

22 Wrangler

23 Woodland

24 Van Heusan


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It is a small shopping outlet put by fashiondesigners to showcase and sell their collections.


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FASHION BOUTIQUES

INTERNATIONAL BOUTIQUES

1 Chanel

2 Christian dior

3 Yves saint Laurent

4 Seven

5 Oak

6 Outfit

7 Cos

8 Machka

9 Vakko

10 Matches

INTERNATIONAL BOTIQUES

1 Aki Narullas

2 Manish Aroras

3 Umrao Tailor

4 Ritu Beris

5 Amara Pallis


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FASHION DIVAS/FASHION DESIGNERS IN THE WORLD

VALENTINO GARAVANI-

TOM FORD

BETSEY JOHNSON.

DOMENICO DOLCE

STEFANO GABBANA.

STELLA MCCARTNEY. I

Ritu Beri

Rohit Bal -

Rina Dhaka

Manish Malhotra-

Abu Jani and Sandeep Khosla-'


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MANISH MALHOTRA

VALENTINO GARAVANI

STELLA MCCARTNEY

RINA DHAKA


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MEDIA

Fashion journalism:

Fashion magazines bring the world ofinternational fashion home. The best

fashion, beauty, shopping, health,

travel and culture ,trends, runway

slideshows are written in these

magzinees.


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Fashion before the Internet


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FASHION SHOWS

A fashion showis an event put on by a fashion

designer to showcase his or her upcoming line ofclothing during Fashion Week.

Fashion shows debut every season, particularly

the Spring/Summer and Fall/Winter seasons.


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WELCOME


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F TV

THE 24/7 CHANNEL

I SEE IT FIRST ON FTV


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ABOUT FASHION TV

FTV is the only 24 hours / 7 days fashion, beauty and

style TV station worldwide and provides glamorous

entertainment with emphasis on the latest trends

FTV is one of the 4 most distributed channels worldwide(top 3 outside the USA)

FTV is updated, informative, glamorous


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What is Social Media

The use of electronic tools for the purpose of sharing and

discussing information and experiences with others


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Why Social Media

93% say a company should have

presence in social media85% say a company should use it

to interact with them

Almost 60% of Americans interact

with a brand on a social mediasite

56% feel a stronger connection tobrands when use social media

Its About Relationships, NotPitches


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Monitor your brand and reputation online

Social Media Exposure: Better Than Traditional Ads

and CheaperMonitor others brands/reputations

Interact with your consumers

Track ROI better

Men/Women 18-34 yrs

33% want companies to market to them viasocial media


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l


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Social Media Strategies

Getting Cozy in Communities

The majority of the industry thought this would

tarnish brand image if they engaged in social

media. Now almost every brand or retailer, fromAmerican Apparel, Sears and JCPenney, to Oscar

De La Renta and Louis Vuitton, have created a

presence in several social communities.


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S i l M di St t i td


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Social Media Strategies contd..

Creating Niche Communities

Fashion Brands areexperimenting with development of their own

social networks or even invitation-only communities. Luxury brands

Louis Vuitton, Dolce & Gabbana, Chanel and Burberry have

launched their own social networks or added social components to

their existing web sites

Niche

Communities

Niche communities such as


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Niche communities such as

Weardrobe (recently purchased by

Like.com), Modepass, andLookbook.Nu,have yielded

impressive ROI, as their audiences

are more likely to become loyal

customers

S i l M di S i


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Social Media Strategies

Embracing Mobile Applications

Fashion Brands have taken to developing apps via iPhone in a big way.

Chanelshows its runway collections via iPhone app, and the Gilt Groupe app

allows users to shop sample sales and receive alerts as to when sales are

starting.

JustLuxeStyleCaster

StyleCasters app lets users access style tips


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StyleCaster sapp lets users access style tips,individually customize news feeds and fashiontrends, and houses a large online retail catalog

of brand-name clothing.JustLuxeis a digital global conciergecompany whose extremely interactive app

comes with over 1,000 member benefits.Utilizing GPS, the app will recommendparticipating restaurants and hotels in theusers area. Its the first style-oriented app

that leverages location-based mobilemarketing

Di it l di h i th


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Digital mediums are changing the

fashion industry

Social Media Fashion Blogs E-tailing

Rue La La


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Rue La La


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Key takeaways

Listen to whatyour

consumersare doing andsaying online

Social media

can have aplace in luxury

marketing

Experimentingwith strategic

marketing

techniquescan help

brands stayahead

FASHION SCHOOLS


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FASHION SCHOOLS

Fashion schools will provide you the training you

need to advance in your fashion career. Whetheryou are interested in clothing design, fashion

merchandising, fashion marketing, or fashion in

general, they provide you with all. Here are

examples of very famous fashion schools.


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It is the art of application of design to

clothing and accessories.

INTERNATIONAL SCHOOLS


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INTERNATIONAL SCHOOLS:

Westwood College

Arizona Fashion Design Schools Tucson Design College

California Fashion Design Schools

International Academy of Design & Technology

Brooks College

Colorado Fashion Design Schools

Denver South Florida Fashion Designer Schools

American InterContinental University


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Merits of fashion

Fashion can be the reflection of Economic

environment

cultural identity

Personality

Confidence

Demerits of fashion:

devil


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GENDER PSYCHOLOGY AND FASHION

Set of social and behavioral norms in social or

inter personal relationships.

FAGOT and MAR .D

Tested gender stereotypes and labeling within

young children.

The differences between gender labels of boys

and girls ,using materials


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"The only real elegance isin the mind; if youve got

that, the rest really comes

from it."

Diana Vreeland


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FASHION IS NOT FOR BOYS , ITS GIRL’S HEADACHE

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