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Fashion Capitals

Milan, Italy

•  Features casual elegance and luxurious fabrics such as Merino wool.

•  Bright colors and bold ideas

•  Fashion Designers: •  Giorgio Armani •  Fendi •  Versace •  Prada •  Dolce and Gabanna

Milan Fashion 2017 New York City

• Clean-cut and casual style • Known for use of separates and sportswear • Uses natural fabrics

• Famous Designers • Calvin Klein • Ralph Lauren • Donna Karan • Vera Wang

New York Fashion 2017 Paris, France

•  First fashion capital •  French fashion is chic and stylish •  Defined by its sophistication, tailored cut and smart

accessories

•  Famous Designers •  Yves Saint Laurent •  Christian Dior •  Chanel •  Louis Vuitton

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Paris Fashion 2017 Tokyo, Japan

•  Known for loose and unstructured looks.

•  Typically considered somber and subtle and richly textured

•  Pattern added through complicated cutting, sewing and applique.

•  The young Japanese are favoring the harajuku look inspired by anime.

Tokyo Fashion 2017 London, England

•  Modern British designers tend to favor a “rebel” street look •  Known for conservative cuts and traditional styles of the upper

class •  The young embrace an individualistic style. (Real impact of modern

fashion) •  Home of the punk movement

•  Famous Designers: •  Vivienne Westwood •  Thomas Burberry •  Alexander McQueen

London Fashion 2017

Fashion

Designers

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Specializing

• A designer may choose to specialize in a certain area of design: – Women’s wear • Day wear, evening wear, lingerie, sports wear,

knitwear

– Men’s Wear • Day wear, evening wear, sports wear, knit wear

– Children’s wear • Boy’s wear, girl’s wear, teenage clothes, knitwear

A fashion year

• Two main seasons – Spring/Summer

– Autumn/Winter

• Both require a different fashion look and a new range of colors and fabric designs for the time of year. – Lightweight fabrics in summer

– Heavier fabrics in winter

The plan...

•  Designers work a year in advance –  In the spring, the studio works for the spring/summer of the following

year –  Once a collection is finished, on to the next!

•  Research –  Each collection is researched so that all the items in it complement each

other, will be in style, and have the particular look for which the company is known for.

•  Predicting Trends –  A designers most difficult task is forecasting what will be in style for the

coming years. To do this, they know the past trends and look at repeats. They also purchase HIGH priced trend magazines. Additionally they observe what succeeded with customers in the past.

The Collection

•  Theme –  A designer selects a theme that represents their collection. It

can be a period in history, a foreign place, a range of colors, a type of fabric, etc.

•  Designing –  After the groundwork is completed for the nature of the collection,

the designer must decide how many and what types of garments should be included in the collection.

–  Usually, they have a three month period to design, produce and publicize the collection in time for their fashion show.

–  Press and buyers get their first look at the collection at the show

The Design

•  Steps –  Designers work differently to put the design ideas together: some

sketch, drape fabric on a dress stand, or use patterns from previous seasons

–  Create a paper pattern –  Make a muslin sample –  Try it on (a dress stand or live model) adjustments are made –  When fit is right, a professional pattern cutter makes an

accurate pattern –  A sample item is made in the fashion fabric, then produced in

various colors –  Fashion show: reveals the finished designs in their most attractive

state

The Most Influential

Fashion Designers

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Coco Chanel

• Fashion Capitol: Paris • Chanel’s philosophy was to

emphasize understated elegance through her clothing

• Famous for the little black dress, costume jewelry and the more unstructured clothing

• Worked with Christian Dior on the New Look

Background

•  Coco Chanel was raised in an orphanage and taught to sew.

•  She had a brief career as a singer before she started designing hats. She then opened her first clothing shop in 1910 in Paris, France.

•  In the 1920s, she launched her first perfume •  Eventually she introduced the Chanel suit and the little

black dress, •  Her emphasis was on making clothes that were more

comfortable for women-liberated them from the corset

Chanel Design 2017 Classic Chanel Designs

Christian Dior

• Fashion Capitol: Paris

• Famous for the “New Look”-freeing women from the masculine look-more feminine

• Designed the hourglass silhouetted with the exaggerated lower half famous in the 1950s.

Background

• Born in northern France in 1905. •  In 1947, he exploded into the fashion scene with

designs that reintroduced femininity and focus on luxury to women’s fashion.

• He is the most successful fashion designer in the world.

• The company continues to operate at the forefront of the fashion industry.

• He died in Montecatini, Italy in 1957 at the age of 52.

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Dior Designs 2017 Classic Dior Designs

Creating Your Fashion

Logo

Why a Logo?

• Makes a fashion brand recognizable

• Act as an identity of sorts

• Must be creative and catchy

Creating YOUR Logo

• You logo should tell something about you!

• Use your name as inspiration and go from there!

Step 1: Brainstorm

• Create 9 different designs that could be your logo.

• Remember-use your name as inspiration!

• Tip: Don’t make them too difficult! Create logos that would be easy to recreate later!

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Step 2: Narrow it Down

• Choose your top two favorite logos and put a small star in the corner.

• Re-imagine or tweak those two favorite logos and draw them again!

• Tip: Even a small tweak can make a big difference!

Final Design

• Now…pick your favorite! This is going to be your final design for your fashion line!

• This design needs to be on each of your designs (as a signature to your work)

• You also need to draw a large version and mount it in your portfolio and describe why the logo represents you and your personality.