1.Maninder Sangha, Kara Alker & Paul Brennan Social Media within the Fashion Industry

2. OVERVIEW OF POTENTIAL SOCIAL MEDIA There are many social media that could assist an organisation (Social Media Bible,2012). Webpages Internet forum (e.g. www.theforumsite.com) Blogs blogs create communication and communication creates trust. (e.g. www.blogger.com) Wikis, a browser-based web platform allows volunteers to contribute information based on their expertise and knowledge on specific subjects (e.g. www.wikipedia.com) Photo sharing (e.g. Flickr, Instagram, Pinterest, Tumblr) Podcasting/audio sharing an effective way for you and your business to be heard. Video sharing (e.g. YouTube, Instagram Video, Vine) 3. Micro blogging twitter is the largest micro blogging platform. Music Sharing (e.g. iTunes, Spotify, Soundcloud) Live casting (also called web radio, net radio, streaming, lifecasting, web conferencing or webinars (to name a few)). Refers to producing your own radio or television shows that will only be as expensive as your production cost dictate. For example www.justin.tv popularised live casting as he wore a webcam to his baseball cap and began streaming his life. Virtual worlds Virtual gaming RSS (really simple syndication made simple) The social media that could benefit a small medium enterprise within the fashion retail industry are blogging, photo sharing and video sharing. OVERVIEW OF POTENTIAL SOCIAL MEDIA (CONT) 4. STATISTICS Top 3 Fashion Blogs Twitter Followers Facebook Likes Instagram Followers Style Bubble 223,000 59,822 124,900 Face Hunter 76,900 77,153 195,540 KATELOVESME 9600 29,000 111,386 Photo Sharing Users Average Age Average Time Spent Instagram 218 m 18-29 8.5 min Pinterest 70 m 18-29 15.8 min Flickr 92 m 25-34 8 .min Video Sharing Users Video Duration Embeddable Instagram Video 130 m 15 secs N/A Vine 13 m 6 secs Yes YouTube 1 b Unlimited Yes 5. BLOGGING 69% of fashion shoppers use blogs and content sites for inspiration. Creates discussion and a feeling of community. By using and involving the business in blogging you raise brand awareness. The personal conversations between blogger and reader can be more persuadable to the customer to purchase your products. Share what goes on in your business to make it accessible and customer-centric. Its a two way street the more people discuss and get involved 6. PHOTO SHARING Photo editing capabilities > adding a frame, create blurring, brighten, add various filters to the photo like sepia and negative. Add information to the image > like a description, hashtags and location. Sharing capabilities with other social networks such as Twitter, Facebook and organisations own website 70% of users log on every day > 218 Million users > 152 million monthly active users > 76 million daily users who share 55M posts. Users have been contributing 8,500 likes per second > 1,000 comments per second. 7. VIDEO SHARING Product Videos Marketing Videos Video Shopping There are many ways to extend your brand using mechanisms other than the written word. YouTube the second largest search engine after Google in terms of items searched has millions of videos that you can search. Over 4 billion videos are viewed each day. (Brown, A (2010). 8. VIDEO SHARING (CONT) The graph below shows the uploaded video views within the last 6 months. The graph above shows how the number of subscribers has increased within the last 6 months. 9. CONCLUSION Competitive Advantage Blogging InstagramYou Tube Link all Social media. Reach Larger Audience. Helps grow and expand the business. Start trends by tagging posts to increase community awareness. 10. RECOMMENDATIONS Blogging Advertise their product and services Online window display Has the most users & the most active users when compared to other popular photo sharing sites like Pinterest and Flickr Photo Sharing Easy to upload videos to showcase your latest collections Embed videos into other social media sites or your own company website Can reach out to more consumers globally as well as nationally with the use of tagging Video Sharing Build a community around your brand or product. Instantly share new products or up dates with customers via blog. More personal, removes the corporate image of the business. 11. EXAMPLES OF SOCIAL MEDIA USE 12. THANK YOU THE END 13. REFERENCES (Brown, A (2010). Working the Crowd. Swindon: British Informatics Society Limited. 130.) Wikihow. 2013. How to use Instagram [Online]. [Accessed 16 March 2014]. Available from: http://m.wikihow.com/Use-Instagram Brandwatch. 2014. Looking Back: Instagram in Numbers [Infographic] [Online]. [Accessed 19 March 2014]. Available from: http://www.brandwatch.com/2013/12/3- years-of-instagram-infographic/ Safko, L. 2012. The Social Media Bible: Tactics, tools & Strategies for business success. Third Edition. New Jersey: Wiley. Webber, H. (2012). How the Fashion Industry Is Embracing Social Media. [Online] [Accessed 20th March 2014]Available from: http://thenextweb.com/socialmedia/2012/01/24/how-the-fashion-industry-is-embracing- social-media/#!BhXmg 14. Wright,J. (2006). The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results. Blog Marketing. 02 (2), 6-10. Mohr,I. (2014). The Impact of Social Media on the Fashion Industry.Proquest. 1 (1), 2-6. Littleton,T. (2012). Fashion Retailers use Social Media. Fashion Retailers use Social Media. 1 (1), 1-14. van Tilburg,M. (2012). Fashion Bloggers. And their on-going journey to increase their capital. 1 (1), 16-25. REFERENCES