Project

Fashion

What does it mean fashion? Different opinions

Fashion is a term that is used to describe a popular style or practise especially in terms of clothing and footwear. Fashion will be influenced by many social attitudes and will reflect popular opinion and preference. It will vary depending on what is current in popular culture and will be influenced by things such as music, film and art.Fashion is a part of our everyday lives. Even those who insist that they don't care about their clothing reveal a lot about their personality and how they feel, in the clothes they wear. Clothes reveal a persons background or cultural group. Styles give an insight into the individual, but can also create stereotypes and distance between groups.

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Fashion comprises new and constantly changing trends. They are sometimes born out of a sense of wanting to be frivolous rather than wanting to do something for practical, logical or intellectual reasons.Fashion is being unique and having style .It is from your inner true heart and having perception and excellent personality. Fashion is also a statement and you might have seen the Myer fashion models that put clothes for display for being persuasive. It is how you present yourself to other people and how your show off your beauty and your real true you.

VERSACE Gianni Versace usually referred to as Versace, is an Italian fashion company and trade name founded by Gianni Versace in 1978.

The first Versace boutique was opened in Milan's Via della Spiaga in 1978, and its popularity was immediate. Today, Versace is one of the world's leading international fashion houses. Versace designs, markets, and distributes luxury clothing, accessories, makeup, and home furnishings under the various brands of the Versace Group. In 1994, the brand became a household name after the widespread coverage of the Black Versace dress of Elizabeth Hurley.

Versace's Style Department employs a group of designers and stylists who work in teams. Each team is specifically dedicated to each fashion line or label. These teams operate under the close supervision and guidance of Donatella Versace.

GIORGIO ARMANI

Giorgio Armani is an Italian fashion designer, particularly noted for his menswear. He is known today for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer to come out of Italy, with an annual turnover of $1.6 billion and a personal fortune of $7 billion as of 2012.

PAUL SMITH

Paul Smith, is an English fashion designer, whose business and reputation is founded upon his menswear. He is both commercially successful and highly respected within the fashion industry. Smith was knighted by Queen Elizabeth II in 2000, after nearly three decades as a menswear icon. His collections of clothing and accessories for both men and women are usually identified by the presence of Smith's multistripe signature somewhere on each item.

ALBERTA FERRETI

Alberta Ferretti  is an Italian fashion designer and dressmaker. She designs for Alberta Ferretti and Philosophy di Alberta Ferretti. Her showroom is in Milan,Italy but her studio is in the picturesque village of Cattolica, near Rimini, Italy.In 1968, Alberta Ferretti opened her first little boutique, called Jolly, in Cattolica. She designed a first collection in 1973 and was co–founder of Aeffe (a clothing manufacturer and distributor) in 1976. She began showing seasonal collections on runways of Milan, Italy, in 1981. She launched Ferretti Jeans Philosophy in 1989, renamed Philosophy di Alberta Ferretti in 1994. In 1994 she renovated a 13th–century castle into the Palazzo Viviani hotel in Montegridolfo.In October 1993 Ferretti presented clothes reminiscent of The Great Gatsby for the Milan ready-to-wear shows. One of her designs was a long and trim gingham dress, in pale blue. A flapper showed a beige crocheted dress styled just above the knee. Her renditions of the toga for the production were diverse. They were simple gowns, some of them short, others long and draped. Ferretti extended her the breadth of her company outside of Italy beginning with the acquisition of a building at 30 West 56th Street in New York City. She started Aeffe U.S.A., which produced and distributed

PUNK FASHIONPunk fashion is the clothing, hairstyles, cosmetics, jewelry, and body modifications of the punk subculture. The distinct social dress of other subcultures and art movements, including glam rock, skinheads, rude boys, greasers, and mods have influenced punk fashion. Punk fashion has likewise influenced the styles of these groups, as well as those of popular culture. Many punks use clothing as a way of making a statement.Punk fashion has been extremely commercialized at various times, and many well-established fashion designers have used punk elements in their production. Punk clothing, which was initially handmade, became mass produced and sold in record stores and some smaller specialty clothing stores by the 1980s.

GOTH FASHION

The goth subculture is a contemporary subculture found in many countries. It began in England during the early 1980s in the gothic rock scene, an offshoot of the post-punk genre. The goth subculture has survived much longer than others of the same era, and has continued to diversify.The goth subculture has associated tastes in music, aesthetics, and fashion. The music of the goth subculture encompasses a number of different styles including gothic rock,deathrock, post-punk, darkwave,Industrial Music and neoclassical. Styles of dress within the subculture range from deathrock, punk and Victorian style attire, or combinations of the above, most often with dark attire, makeup and hair.

HIPPIE FASHION

The hippie subculture was originally a youth movement that arose in the United States during the mid-1960s and spread to other countries around the world.The early hippies inherited the countercultural values of the Beat Generation, created their own communities, listened to psychedelic rock,and some used drugs such as cannabis, LSD, and magic mushrooms to explore altered states of consciousness.

Hippie fashions and values had a major effect on culture, influencing popular music, television, film, literature, and the arts. Since the 1960s, many aspects of hippie culture have been assimilated by mainstream society. The religious and cultural diversity espoused by the hippies has gained widespread acceptance, and Eastern philosophy and spiritual concepts have reached a larger audience. The hippie legacy can be observed in contemporary culture in myriad forms, including health food, music festivals and even the cyberspace revolution.

VINTAGE FASHIONVintage clothing is a generic term for new or second hand garments originating from a previous era. The phrase is also used in connection with a retail outlet. Generally speaking, clothing which was produced before the 1920s is referred to as antique clothing and clothing from the 1920s to 20 years before the present day is considered vintage.Retro, short for retrospective, or "vintage style" usually refers to clothing that imitates the style of a previous era. Most vintage clothing has been previously worn, but a small percentage of pieces have not. These are often old warehouse stock, and more valuable than those that have been worn, especially if they have their original tags. Vintage clothing may be either commercially produced or handmade by individuals.

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