Farmers on Androids

Jens Peter Hansen

Skills, patience & interest ?

Which possibilities ?

Will a smart phone survive ?

mandag 10. april 20233...|

EFITA 2009 presentation• 99 % of farmers use a mobile phone,• 96 % read and 73 % write SMS messages, • 73 % would like to be able to get a local weather

forecast on their mobile phone – 2 % do this on a regular basis,

• 63 % expressed interest in receiving news,• 55 % expressed interest in receiving market

information,• 17 % have a PDA but one out of three of these are

not used because of problems with usability and lack of sturdiness.

Mobiles used

11 44 3

Opening screens

Does the smart phone survive ?

Damaged - not working

Looks used but works OK

Surprisingly well

0%

0%

100%

After 3 months (n=14) Series1

Use of new versus old mobile

Old mobile phone

Both

New smartphone

6%

0%

94%

24%

19%

57%

After 3 months (n=21) After 1 month (n=17)

Five had given up using the smart phone

Overall satisfaction with the smart phone

Not satisfied

Neutral

Satisfied

Very satisfied

18%

12%

71%

0%

6%

38%

44%

13%

After 3 months (n=16) After 1 month (n=16)

It was not love at first sight

Use of options

Send e-mails

Installing apps

Map services

Read e-mails

Weather radar

Customize smartphone

Internet browser

Weather forecast

38%

18%

25%

75%

63%

56%

88%

88%

28%

44%

50%

69%

75%

81%

94%

100%

After 3 months (n=16) After 1 month (n=16)

Likes and dislikes of functions & issues

Reasons for not using smart phone

Never got started using smartphone capabilities

Not working any longer

Too often flat batteries

Afraid it will breake

Other issues

My needs is just phone and SMS

Poor performance as phone

Readability

Difficult to enter text - prefer real keys

1

1

2

2

2

3

4

4

6

After 3 months (n=9)

Conclusion:

Go ahead

many farmers are or will be ready

(and why should’t the be that?)

Modern farmers will harvest more with smartphones

Survey: 300 farmers < 50 years• 41% uses mobile internet• 8% uses a smartphone 1-2 hours pr. day• 3% have downloaded farm related app

Show me your mobile and I know where you come from