Farmers® Agency Websites Creating Local Directories
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Transcript of Farmers® Agency Websites Creating Local Directories
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Farmers® Agency Websites
CREATE YOUR LOCAL DIRECTORIES
Sandra Steele
Account Director
Lizeth Flores
Project Coordinator
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Got Questions?
� Use GotoWebinar “Chat” or raise your hand
� Tweet with us! @pinfotech
� There will be time for Q&A at the end
� All attendees will receive a copy of the slides
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What We Will Be Covering
� Your Digital Storefront
� Local Directories
� How To Create Local Listings� Google+Local
� Bing
� Yelp
� Customer Reviews
� Q&A
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Physical vs Digital
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Physical locationPhysical location Digital locationDigital location
Your Storefront
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Local Directories
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What Are Local Directories?
Making sure your potential customers can find you when searching online
Adding the “where” – location
To the “what” – product or service
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Traditional MarketingTraditional Marketing Digital MarketingDigital Marketing
Why Are Local Directories Important?
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Be Found in Local Directories for Free
Organic
Local Listings
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What is the Trade Off?
Cost or Time?
A local directories strategy is very cost effective, IF you invest your time into optimizing your listings
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How to Create Local Listings
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Your six must does
Let’s talk listings
1. Claim your listing
2. Consistency
3. Completion
4. Adding your website
5. Customer Reviews
6. Monitoring
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Google+ Local
Google+ Local is “free” & let’s not forget… #1
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Google+ Local
� Step 1: Create a Gmail Account
� Step 2: Go to http://www.google.com/business/placesforbusiness/
� Step 3: “Get Started for Free”
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Google+ Local
� Step 4: Welcome to Google Places for Business
� Step 5: Get your business on Google
� Step 6: Verify your listing by Postcard
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Google+ Local
� Step 7: Places for Business Dashboard
� Step 8: Complete your Business Listing
� Step 9: Verify Your listing with pin
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Bing Local
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Bing Local
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Bing Local
� Step 1: Bing Business Portal – create an account
� http://www.bing.com/businessportal
� Step 2: “Get Started Now”
� Step 3: Search
� Submit Required Business Information
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Bing Local
� Step 4: Claim or “Add new listing”
� Step 5: Add your business information
� Step 6: Verify your listing
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Yelp
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Yelp
“The Boston Consulting Group, a leading advisor on business strategy, recently surveyed 4,800 business
owners to learn the economic impact Yelp has on small businesses. The results are eye opening: small businesses with a free business owner’s account saw an average of $8,000 in annual revenue from Yelp.”
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Yelp
� Step 1: Visit https://biz.yelp.com/claiming
� Step 2: Complete your profile� No business listed (create
one)
� Already unlocked
� Unlock
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Yelp
� Step 3: Optimize your Yelp Listing� Name
� Address
� Phone Number
� Your website
� Office Hours
� Category
� Step 4: Monitor your traffic & respond to reviews
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Hard Part is Over
� 100% of your profile is updated
� Respond to reviews
� Promote awareness
� Conduct annual reviews
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Customer Reviews
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Customer Reviews
� Be logged in
� Positive reviews hit BIG
� Promote don’t ask
� Always respond
Empower Your Place Listings
You can’t please them all
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Support
One-on-one training,
webinars, local directory
support, and more!
Consider us part of your team
Aka… your “personal” web coach
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Wrap Up
� Your Digital Storefront
� Local Directories
� How To Create Local Listings� Google+Local
� Bing
� Yelp
� Customer Reviews
� Q&A
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Call us: (888) 311 -7161
Email us: [email protected]
Like Us: facebook.com/pioneerinfotech
Follow Us: @pinfotech
THANK YOU!