Farm2.0 using Wordpress to manage geocontent and promote regional food products

Amenity ApplewhiteMasters in Geospatial TechnologiesThesis Defense, May 3 2009

OutlineIntroduction

- Motivation - Objective

Background: Geocontent and GeoCMS

Implementation- Tools- Functional design- User roles- Geocontent flow- Tour

Extensibility

Conclusion 2

Motivation

Motivation

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56%of EU citizens reside in rural areas

91%rural land comprises of EU territory

Motivation

4

56%of EU citizens reside in rural areas

91%rural land comprises of EU territory

depopulation

Motivation

4

56%of EU citizens reside in rural areas

91%rural land comprises of EU territory

depopulationecological degradation

Motivation

4

56%of EU citizens reside in rural areas

91%rural land comprises of EU territory

depopulationecological degradationdeclining quality of life

Motivation

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PDO & PGI labelsDemarca te p roduc ts made in a particular place using specific methods and ingredients.

EU scheme to promote rural sustainability...

Motivation

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SPANISHFARMS

Motivation

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80% less-favorable areas

SPANISHFARMS

Motivation

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80% less-favorable areas

96% small enterprises

SPANISHFARMS

Motivation

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80% less-favorable areas

96% small enterprises

14% of EU quality label products

SPANISHFARMS

Motivation

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SPANISHREGULATORS

Motivation

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poor institutional organization

SPANISHREGULATORS

Motivation

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poor institutional organization

small budgets

SPANISHREGULATORS

Motivation

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poor institutional organization

small budgets

lack IT skills in human resources

SPANISHREGULATORS

Motivation

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SPANISHCONSUMERS

Motivation

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majority unaware of PDO/PGI labels

SPANISHCONSUMERS

Motivation

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majority unaware of PDO/PGI labels

will pay higher prices if convinced of superior quality

SPANISHCONSUMERS

Motivation

8

majority unaware of PDO/PGI labels

will pay higher prices if convinced of superior quality

increasing Internet usage

SPANISHCONSUMERS

Objective

Objective

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Web2.0

technologies

+

“real world”

problem

mashup maps, lightweight

programming languages, open-

source APIs, user-generated content

Objective

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A collaborative,

easily-managed,

and extensible

geocontent platform ...

+...to promote

PDO and PGI

Spanish

products.

ObjectivePROJECT GOALS

- Provide online information about the meaning of PDO and PGI labels.

- Educate consumers about the natural and cultural contexts of production for each product.

- Allow users to locate retailers where products may be purchased.

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ObjectivePROJECT REQUIREMENTS

- Free and open source solution.

- Support content management by minimally skilled employees in dispersed organizations.

- Extensible; other Spanish regions should be able to use it out-of-the-box with small customizations.

- Enable users to contribute recipes & vendors.

- Integrate user-friendly geographic referencing of contributed content.

- Visualize site content with an interactive map.

- Utilize existing online content and publish site content in standard formats for further reuse.

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Background

BackgroundGEOCONTENT web content that has been spatially referenced

blog >>>>>>>>>>>> Blogger embedded post map

encyclopedia entry >> Google Maps Wikipedia layer

photograph >>>>>>>>>>>>>>>>> Flickr GeoFeed

video >>>>>>>>>>>>> Google Maps YouTube layer

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geotagging / GeoRSS

geoparsing / XML, JSON, GeoRSS

geotagging / KML, GeoRSS, Geo, GeoURL

geotagging / KML

BackgroundGEOCONTENT web content that has been spatially referenced

blog >>>>>>>>>>>> Blogger embedded post map

encyclopedia entry >> Google Maps Wikipedia layer

photograph >>>>>>>>>>>>>>>>> Flickr GeoFeed

video >>>>>>>>>>>>> Google Maps YouTube layer

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BackgroundGEOCONTENT doesn’t require spatial database storage; not for complex analysis

16DESKTOP GIS

BackgroundGEOCONTENT doesn’t require spatial database storage; not for complex analysis

16DESKTOP GISWEB GEO PLATFORM

BackgroundGEOCONTENT doesn’t require spatial database storage; not for complex analysis

16DESKTOP GISWEB GEO PLATFORMCMS Drupal, Joomla, Wordpress

BackgroundGEOCONTENT doesn’t require spatial database storage; not for complex analysis

16DESKTOP GISWEB GEO PLATFORMCMS Drupal, Joomla, Wordpress

GeoCMS: GeoContent Management System

Platform to support the

collection,management,and publication

of geocontent.

Implementation

ImplementationTOOLS

Server & database- Apache, MySQL, PHP 4

Web publishing platform

- Wordpress 2.7, 10 plugins

Programming and markup languages

- Google Maps API, PHP, Javascript, CSS

Graphic design

- Adobe Photoshop18

Implementation

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SYSTEM DESIGN

Implementation

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Administrator

Consejo Regulador

Colaborador

Visitor

USER ROLES

Implementation

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GEOCONTENT FLOW

Tour

Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Tour

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Extensibility

ExtensibilityCurrent Farm2.0 requirements for Valencia:

- Web host: MySQL 4.0+, PHP 4.3+

- Designated administrator to manage roles

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ExtensibilityFarm2.0 requirements in another Spanish region:

- Revise controlled vocabulary with new product categories.

- New logo (& color palette); replace two files and several CSS specifications.

- New icon set; adjust custom javascript for GeoMashup plugin.

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Conclusion

Conclusion

Farm2.0 is a functioning GeoCMS to promote Spanish quality label products.

All project goals were met using the Wordpress platform, a specialized suite of plugins, and a number of customizations.

The resulting platform is extensible and holds promising potential for further applications.

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Thank you.

Questions?