FANTASY ALARM - Cloud Object Storage | Store & … · 1984: Glenn Waggoneer published the official...

FANTASY ALARMProviding Value to Your Brand

Delivering Our Audience for Your Services

2/11/2016 Copyright 2014 Fantasy Alarm 2

1962: Bill Winkenbach invented Fantasy Football (right)

1979: Daniel Okrent invents Rotisserie Baseball

1984: Glenn Waggoneer published the official Rotisserie rules

Mid-90s: Internet causes fantasy sports to explode

1996: SportsLine USA makes first online Commissioner, Salary Cap and Content Premiums (becomes CBSSports.com in 2004)

1999: Yahoo! Launches Fantasy Sports Games – FREE!

2000: CBS SportsLine makes Leagues Free and creates over 2 million new players.

2002: Sports leagues and media companies change their focus on Fantasy Sports as a real revenue generator

2005: ESPN begins its Fantasy Sports Journey

2006: NBC buys League Manager, Games and Content Site

2007: CBC v MLBAM case falls in favor of Fantasy Sports Industry

2009: Daily Fantasy Sports Games begin to proliferate with as many as 40 viable companies in existence now.

2015: Daily Fantasy Companies including Fanduel & Draft Kings have raised a combined $1B

What is Fantasy Sports?

Participants manage a virtual team of professional athletes

Teams score points based on actual athlete performance


The Fantasy Sports market is THRIVING and GROWING.

MARKET FACTS

• $5B Industry with a $7.2B Economic Impact

• 56.8 M Fantasy Players in North America (18% of all adults); 22% in England; 8% in Japan;

• The Average Fantasy Player Spends $465 each year on Fantasy Sports

• Over $800M Spent on Fantasy Sports Content in 2014;

• Online advertising in Sports increasing as percent of overall revenues

• Fantasy Sports players watch more sports, read more about sports, go to more games, travel more, exercise more and even drink more beer.

YearPlayers in

North America

1988 500,000

1994 3 Million

2005 12.6 Million

2008 29.9 Million

2011 35.9 Million

2014 41.5 Million

2015 56.8 Million


The Fantasy Sports market is THRIVING and GROWING.

DEMOGRAPHICS• 46.6M Adults Play (18%)

• 9.2M Teenagers Play

• 87% Have Some College

• 54% are 18 to 34 years old

• 34% Female

DAILY VS SEASONAL• 83% STILL play Seasonal Games

• 17% Play Daily Only

• 63% Play Seasonal Only

• 21% Play Both

• Avg Seasonal Player plays in 5.8 Leagues

SPENDING• Avg Per Fantasy Player = $465

• Content: $46 / year

• DFS: $257 / year

• Seasonal: $162 / year

MORE FACTS• 53% PRIMARY Device is Mobile

• 60+% Watch More Live Sports & Read More


Demographics Behavior Buying Habits

# Description % DescriptionFantasy Player

CategoryUS Sports

Fan

18% N Americans (56.8M) 40% Paying - will pay more 72% Beer 49%

54% 18 to 34 Years Old 10% Used Offshore Site 69% Alcohol 53%

57% College Degrees 22% Wagered - Horse-track 93% Fast Food 86%

71% >$50,000 HHI 42% Wagered at a Casino 95% Soda 88%

66% Male 22% Placed Vegas Bet 90% Athletic Shoes 81%

34% Female 12% Placed On-Line Bet 58% Video Consoles 42%

79% Owns own home 42% Cell - Fantasy 93% Cell Phone 89%

$96,875 Avg HHI 96% E-mail for Fantasy 63% Reads Sports Mags 49%

Source: Ipsos Public Affairs and University of Mississippi Studies

The Fantasy Player is one of the most desired demographics available to advertisers and the marketplace will allow us to exploit that.


Daily Fantasy Sports is the rocket fuel that is causing the explosion in the Fantasy Sports Industry.

MARKET FACTS

• DFS Net Revenues in 2014: All DFS approx total of $91M; Fanduel & Draft Kings estimated at $80M or 87%; Estimated to be $2.6B by 2020.

• Number of DFS players: 8.1M total; 3.2M pay to play; Fanduel & Draft Kings have an estimated 2.4M active accounts or 75% of paying accounts;

• Number of Sports Played: Different from traditional fantasy sports players, more DFS players only play one sport (55%); Only 8.8% play 4 or more sports.

• Women Play More DFS: Women like DFS better than traditional fantasy sports and now make up 30% of the market.

• Fall 2015 Advertising exploded EVEN More

2014 $91M

2015 $271M

2016 $684M

2017 $1.2B

2018 $1.6B

2019 $2.2B

2020 $2.6B

Est NET Revenue from DFS


Average monthly unique users/page views –200,000 / 10 Million

Average time on site – 26 min & 15 sec per

App downloads – 101,000

Subscribers – 110,000

Weekly hours of SiriusXM airtime – 25+

Collective Twitter followers – 300,000+

Premiums: Draft Guides & In-Season products for MLB/NFL & the DFS Playbook PRO for All Sports.

Major Partnerships with Sporting News & Six DFS Companies including FanDuel & Draft Kings

Jeff Mans and Ray Flowers Provide Best in Industry Creative Talent Supported By Management with Sales, Marketing and Tech Development Experience. Dream Team!

• Jeff Mans: @Jeff_mans Host of Fantasy Alarm Daily and The Fantasy Alarm Show on SiriusXM Fantasy Sports Radio (SXM FSR)

• Ray Flowers: @BaseballGuys Most populat fantasy baseball analyst & Co-Host of The Drive on SXM FSR

• Howard Bender: @Rotobuzzguy Extremely popular rising star in fantasy sports. Co-host of show on SXM FSR and of popular podcast.

• Rick Wolf: @RickWolf1 FSTA co-founder, Hall of Famer & Co-Host of Colton & The Wolfman on SXM FSR

• Glenn Colton: @GlennColton1 FSTA Hall of Famer & Co-Host of Colton & The Wolfman on SXM FSR


SURROUNDING OUR AUDIENCE EVERYWHERE

• Jeff Mans is the most recognizable voice on SiriusXM Fantasy Sports Radio.

• We have 40 hours a programming a week Help with reads, creative and execution from one of the best in the business, Jeff Mans.

• Creating integrated radio features both online and on-air that can be exploited

• Appearances on The Fantasy Alarm Show & Colton & The Wolfman

• Reads on and/or Sponsorship of the Fantasy Alarm Podcast

• Specific mailings to create attention to your appearances

• Connect you with Sirius XM Sales Team and Assist in Complicated Negotiations

2/11/2016 Copyright Fantasy Alarm 2014

ORIGINAL PROGRAMMING: News Desk, Draft Shows, Game Shows and Unique programming

DISTRIBUTION: Cut into 3 min video segments for distribution through Sporting News, 5Min and ePlayer.

WHAT’S HOT? Working on heat map showing the most watched shows with click to expand to video screen and show that show.



COVERING SPORTS ONE PLAYER AT A TIME

• Currently covering MLB, NFL and NBA

• Will deliver more than 60,000 player updates in 2014 & more than 100,000 in 2015.

• Delivering the fastest deepest fantasy player news in the industry (out performed the other sites on key days like NFL Cut day, NFL Draft and MLB Trade deadline).

• Unique method of aggregating news separate from analysis allows us to super serve the fantasy sports player and sets us up to deliver analysis for the team fan or gambler

• Unique toolset allows for the addition of sports by simply adding manpower


MORE THAN PLAYER NEWS• Feature Articles: We have more

columns each week than any fantasy sports site. We have more than a dozen writers contributing to the site including Jeff Mans, Ray Flowers, Todd Zola, Rick Wolf, Howard Bender and Glenn Colton.

• Daily Fantasy Sports Coverage: Our DFS Playbook feature has won us acclaim. It gives you only the players you should have in your daily fantasy sports lineups

• Videos: Jeff Mans & Ray Flowers fill the video vault each week with interesting, thought provoking and funny videos.


ROUNDING OUT THE OFFERING• Injuries: Up-to-the-second injuries with

severity, time to return and fantasy sports impact.

• Lineups & Inactives: Fastest lineups for MLB & NBA with soon to be enhancements to make them even more valuable. NFL inactivesquicker than any other site on the Net.

• Depth Charts: Playing time is critical in fantasy sports and FA makes sure that your site has the latest and the greatest playing time charts for MLB & NFL. We will soon be adding NBA.

• White Labels: FA can build the content site for you plus house all the content in your look & feel. You define the features and functions and FA creates the website under your domain.


TOOLS FOR SUCCESSFA creates both free & premium tools. These tools are targeted to do three things for customers: save time, save money or make them happier (entertain). FA keeps that in mind when creating different types of tools. Each tool should contain content and be customizable to add value. Some examples of tools we have done are:

• Online & Downloadable Draft Guides

• Complete Weekly, Monthly & YTD Rankings

• Interactive Chats

• Customizable Daily Projections & Pricing

• Customizable Points Allowed Reports

• Customizable Real-Time Scoring

• Dashboard for Your Leagues (coming soon)

• Lineup Maker (coming soon)


INTEGRATED MARKETING At FA, we believe in working together to achieve your goals. We will create goals for your business, then create a plan to achieve those goals. We will do that in a number of ways:

• All FA Media Outlets: Radio, Online, FA-TV

• Unsurpassed Social Promotion Via Twitter

• Sponsorship of our existing products

• Creation of content about your product

• Integrated placements throughout the site

• E-mails to all our lists

• Inclusion within our alerts

• Takeover campaigns and less traditional media to make sure our audience knows what you are doing

• Traditional banner advertising


TWEETS

FANTASY ALARM ALERTS

E-MAILSDIRECT TO OUR CUSTOMERS

INTEGRATED WITHIN TOOLS

PERSONAL FEATURES OR INTEGRATED WITHIN FEATURES


PACKAGING AND PRICINGFA prides itself on providing value to its partners, sponsors and friends. We will work to figure out how to create value for your brand, products and services.

FA has a ton of experience with integrated marketing campaigns executing them for CBS Sports, NBC Sports, Rotoworld.com, FOX Sports, USA Today, NHL and many other smaller brands in sports media.

FA looks forward to making your business successful.

Please e-mail for more information Rick Wolf at [email protected] call 914-224-5993.

mailto:[email protected]

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