Fantastic SEO Benefits for eCommerce Stores

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SEO Blueprint For E-commerce Improve Usability, Rankings and Conversions

description

SEO - search engine optimization, a leading digital marketing strategy for eCommerce stores. Wider customer reach, bigger sale and more regular customer rolling. Maven Infosoft!

Transcript of Fantastic SEO Benefits for eCommerce Stores

Page 1: Fantastic SEO Benefits for eCommerce Stores

SEO Blueprint For E-commerce

Improve Usability, Rankings

and Conversions

Page 2: Fantastic SEO Benefits for eCommerce Stores

Do you hold an eCommerce store?

Just fantastic!

But, how many of us knows that you have it.

• Indeed, those whom you have acknowledged about it may see it and recommend others.

• What about the rest?

• Will you be able to achieve your targets globally?

Of course, YES!

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How?

It's fun to know!

• First of all, you will need to promote your business to an audience AND

• For it, you will require to display your online store where you are planning to sell your amazing products at competitive prices...

There comes an importance of ONLINE MARKETING!

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Where "SEO" comes ahead to help you!

Search engine optimization (SEO) is a powerful tool for digitalmarketing. It conveys successful results in terms of great ROIsfor any business.

It helps to get your website a Higher Ranking to gain better,

• Brand impressions,• Clicks AND• Sales!

Let's see, how we can leverage the rules of SEO...

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1 - Research

SEO helps us to know "how we can build our active users".

• It all starts with researching the right "Keyword" and "Competitors".

The analysis in this direction can help you to bring,

• Good traffic,• Better conversion AND• The greatest of business!

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A - Keyword Analysis

Let's start with it...

It's important to target the most relevant keywords in line withspecific search volumes.

Make sure you choose the,

• Simple and meaningful keywords • Not highly competitive keywords.

Nicely analyzed "Long-Tail Keywords" work superbly!

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Write for viewers, not search engines

Develop unique and purposeful content for your readers!

• Never try overstuffing your content with keywords.• Write in a way that your viewers would just love

reading it.

Good content converts a gradual, yet steady flow of users onto your website!

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Prevent keyword cannibalization

Avoid targeting the same keyword from multiple web pages on your website.

It creates confusions for search engines to understand your targeted pages, the web page that you really want your readers to view.

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B - Competitor Analysis

It's time to see how your online rivals are ranking higher than you.

Check out,• What keywords they use in SEO strategies.• Why their DA and PA is stronger.• What meta they use with targeted keywords.• Where they get inbound links from.• What site architecture they have built.

Try to be different and better than others!

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2 - Website Analysis

Following keyword and competitor research, you need to see if your website is smoothly, effectively and errorlessly running.

• Find site errors regarding the links, banners, CSS, duplicate content, page loading speed etc.

• It will help you to improve your eCommerce store in terms of SEO to achieve your conversion rates!

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3 - On Page SEO

Like off-page optimization, on-page optimization has its ownvalues.

Focus on,

• Keyword optimization• Website architecture• Internal linking• Rich snippets• Responsive theme• Social media integration etc.

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4 - Further Evaluation

Everything planned and executed need to be closely tested to know if or not it conveys the desired result.

One must,

• Know which keywords are converting the traffic.

• Check meta (with specific keywords) to improve CTR

• Initiate conversion rate optimization for each web page.

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5 - Optimize Your Site Content

One can start building the website content and blogs matching the best keywords evaluated till now.

• Make sure what you write or have on your website must match the search queries from search results.

• It helps to drive the maximum of traffic and hence the best of converion rates!

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Recommended SEO tools

• SEOmoz Keyword Tool• Open Site Explorer• Screaming Frog• Google AdWords

Keyword Tool• Authority Labs for Monitoring• Ubersuggest Keyword

Suggestion Tool• Mergewords• Buzzstream• Citation Labs Broken Link Finder

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Just do it!

Initiate understanding adequate SEO tools and strategies!

SEO and other digital marketing sources are truly meant to increase:

• Website usability,• Quality traffic,• More conversion AND• Repetitive visitors!

Enjoy SALES from your eCommerce store!

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THANK YOU!THANK YOU!

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