Gravity Summit

Fan, Friend, Now What?Ann Glenn

Sony Pictures Imageworks Interacitve

Feb 25, 2009 Los Angeles

Ultimate Goal

Get Butts In Seats!

Get Them Talking

It’s all about word of mouth.

Engage Them Where They Are

Some form of Social Networking is built into every campaign we do

Engage Them Where They Are

Give them a reason to come back

Engage Them Where They Are

Give Them The Tools

Spreading the message

• Widgets (movie news, countdown clock, game)

• UGC - Fan Art/photo uploads

• Skins – Blog/MySpace

• Message Boards

Give Them The Tools

Sharing is Caring

Give them the tools to take your content elsewhere.

Talk WITH The Users

How we do this:

• Blogs (Spider-Man/Vanna Style)

• Message Boards

• Twitter

Lessons Learned

• Not every Social Media tool works for every campaign

• Learn to let go

• Find ways to engage your audience

• Find ways to reward your audience

• Listen Listen Listen

Best Practices

• Make use of your internal “experts”

• Keep your brand consistent

• Participate where your audience participates

Credits

Theater photo: http://flickr.com/photos/21381328@N06/2089234269/

Talking photo: http://flickr.com/photos/urlgrl/3083394936

Quantum Of Solace: http://www.007.com

Angels & Demons: http://www.angelsanddemons.com

Spider-Man Movie Network: http://spiderman.sonypictures.com

Seinfeld MySpace http://myspace.com/seinfeld

The Ugly Truth http://www.sonypictures.com/movies/theuglytruth