Famiglia the game . Startup School week 3
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Transcript of Famiglia the game . Startup School week 3
We will make you an offer you can’t refuse:
Become The Godfather
Famiglia
interesant. There is a new indian store near my [guarida]...
hi! i'm Fredo Mindundini. I'm going to be the new godfather on [Barrio]
This is my [guarida]. my safe place. here, i can rest, watch TV and prepare my next "works"
I have a 'protection' business, you know, there is a lot of insecurity on this neighbourhood..
well... i'll go to introduce myself; I'm a polite neighbour…bwa-haha-ha.ha!
hello, fucking inmigrant! do you know that there are a lot of bad people on this neighborhood and you need some protect...
well, i need some 'tools'; my loved beretta is sleeping in a box in the evidence room at the police station, so I have to buy a new weapone.
¡PT
AF
!
give me all the money, fuckin' idiot!
bwahahahaha!like stealing a candy from a baby!...uops!
Free App
Sponsored POIs
Ads Supported
Real money (euros) for game money (corlies)
Monetizing
Quick data (US)
Level of smartphone penetration depending on the age (in %)
In Europe and US
Mobile Internet penetration in Spain 2007 and 2011 (in millions)
8%
Potencial problems• Fun for lonely player • Find players
• Bad acceptance for the POI owners
Solutions for lonely playerCitizens & Police
Solutions to find players
• Advertising in videogame sites / mobile apps
• Collaborative missions / By word of mouth
Solutions for bad POIs acceptance
• Slightly change the POI names (generic names).
• Convince POIs that the game is good for them (enforce "Play while you live" business model)
Schedulling for next weeks
• Week 4: Prototype with piece movement and citizens.
• Week 5: Business plan
• Week 6: More advanced prototype: fight between gangs.
FamigliaPLAY WHILE YOU LIVE